Ezohwebo kanye nokudayisaSesha Marketing

Ungayisebenzisa Kanjani i-Prestashop ye-SEO ekhuphukile nokuguqulwa

Ukuqhuba ibhizinisi ngesitolo esiku-inthanethi kuyinto evamile kulezi zinsuku ngezitolo ze-inthanethi ezingenakubalwa ezigcwele i-inthanethi. I-Prestashop ubuchwepheshe obujwayelekile ngemuva kwamawebhusayithi amaningi anjalo.

I-Prestashop iyisofthiwe ye-e-commerce yomthombo ovulekile. Cishe amawebhusayithi angu-250,000 (cishe u-0.5%) emhlabeni wonke asebenzisa i-Prestashop. Njengoba iwubuchwepheshe obudumile, i-Prestashop ihlinzeka ngezindlela ezimbalwa lapho isiza esakhiwe kusetshenziswa i-Prestashop singathuthukiswa ukuze sibekwe phezulu ekusesheni kwemvelo (SEO) kanye nokuthola ukuguqulwa okwengeziwe.

Inhloso yanoma iyiphi e-commerce isayithi ukuheha ithrafikhi nokuthola ukuthengisa okwengeziwe. Lokhu kungenziwa ngokulungiselela isiza se-SEO.

Nazi izindlela ezimbalwa i-SEO engenziwa ngazo isiza se-Prestashop:

  • Lungiselela Ikhasi eliyisiqalo - Ikhasi lakho lasekhaya lifana nesitolo sangaphambili ku-inthanethi. Ngakho-ke, akumele kube okuhlaba umxhwele kuphela kodwa futhi kufanele kukleliswe phezulu emiphumeleni yosesho. Ukwenza kanjalo, kufanele ufake okuqukethwe kanye negama lakho elingukhiye elibaluleke kakhulu kanye nemifanekiso esekhasini lakho eliyisiqalo. Okuqukethwe kwekhasi lasekhaya kanye nomkhiqizo wakho oyinhloko akumele kuguquke kaningi ngoba lapho-ke injini yokusesha ayikwazi ukunquma ukuthi yini ebalulekile kuwe. Futhi, ikhasi lasekhaya kufanele lisheshe ukulilayisha, lingabi namaphutha, futhi linikeze umuzwa ojabulisayo wokuphequlula.
  • Nquma amagama akho angukhiye - Kubalulekile ukuthi unqume amagama akho angukhiye futhi uhlole ukusebenza kwawo usebenzisa ithuluzi Lezikhangiso ze-Google manje eliyingxenye yomhleli wegama elingukhiye. Ungathola usesho lwanyanga zonke lomhlaba wonke nolwendawo, ukuhlobana, nokuncintisana kwamagama angukhiye. Amagama anokuncintisana okumaphakathi nosesho angamakhandidethi angcono kakhulu wamagama akho angukhiye. Elinye ithuluzi okufanele licatshangelwe Semrush nakuba kuyithuluzi lokukhokha.
  • Izixhumanisi zangaphandle - Ukuba nezixhumanisi ezisuka kwamanye amasayithi eziya kusayithi lakho nakho kuyisu elijwayelekile le-SEO. Ungaxhumana nama-blogger kanye nezingosi zokukhululwa kwabezindaba. Ama-Blogger angase avume ukubhala ngomkhiqizo wakho futhi akunikeze isixhumanisi sesayithi lakho. Lokhu ngeke kusize kuphela ekwakheni izixhumanisi zangaphandle kodwa futhi kwandise amathuba okuthi isayithi lakho lihehe ithrafikhi kulezi zixhumanisi. Ungakwazi futhi ukushicilela ukukhishwa kwakho kwabezindaba kusayithi elihlukahlukene elibuye libe ngumthombo omuhle wokuheha ithrafikhi kusayithi lakho. Enye indlela yokuthola izixhumanisi zangaphandle ukubhala okuthunyelwe kwezivakashi. Ungathola ukudluliselwa kusayithi lakho kulokhu okuthunyelwe. Enye indlela ukusesha amasayithi ashilo isayithi lakho ngaphandle kokukunikeza isixhumanisi. Ungabacela ukuthi bafake isixhumanisi sesayithi lakho.
  • Gcwalisa lonke ulwazi lomkhiqizo oludingekayo - Gcwalisa zonke izinkambu ezidingekayo njengencazelo yomkhiqizo, izigaba, nabakhiqizi ngokuqukethwe kwangempela. Lokhu kubalulekile ekubukeni kwe-SEO. Futhi, kufanele uhlale uhlinzeka ngolwazi lwalokhu okulandelayo - izihloko ze-meta, incazelo ye-meta, namalebula e-meta emakhasini olwazi lomkhiqizo. Kufanele futhi unikeze i-URL efanelekile.
  • Kubandakanya izinketho zokwabelana komphakathi - Ukuba nezinkinobho zokwabelana komphakathi kumawebhusayithi akho kuzosiza futhi. Uma abantu babelana ngokuqukethwe kwakho nabangani babo, kwandisa amathuba okubaheha kusayithi lakho. Ngale ndlela, ungathola amakhasimende amasha kuwebhusayithi yakho.
  • Khiqiza imephu yesayithi kanye ne-robots.txt - Imojuli ye-Google Sitemap ikusiza ukuthi wakhe imephu yesayithi yakho futhi uyigcine ibuyekeziwe. Kuyifayela le-XML elibala yonke imikhiqizo namakhasi amasayithi. Imephu yesayithi isetshenziswa ekukhombeni amakhasi ngakho-ke ibalulekile ekubukeni kwe-SEO. robots.txt yifayela elikhiqizwa ngokuzenzakalela ku-Prestashop futhi lazisa abakhase benjini yokusesha nezicabucabu ukuthi yiziphi izingxenye zesayithi le-Prestashop okufanele zingazikhombi. Kuyasiza ekongeni umkhawulokudonsa nezinsiza zeseva.
  • Ukuba nekhalenda lokuqukethwe nezindatshana ezinamagama angukhiye - Uma isayithi lakho linayo yonke imikhiqizo yanoma yisiphi isenzakalo, ungakwazi ukushicilela izindatshana ngalezo zinsuku ezithile namanye amakhasi akhomba leli khasi. Ungabhala izindatshana kufaka phakathi amagama angukhiye ahambisana kakhulu nomcimbi. Nokho, umuntu akufanele azame ukufaka amagama angukhiye amaningi kakhulu esihlokweni esisodwa njengoba lokhu kungase kudide injini yokusesha.
  • Iwebhusayithi esheshayo - Isiza esinensayo se-e-commerce singehlisa izinga lokuguqulwa, ukuthengisa kanye namazinga enjini yokusesha. Ngakho-ke, kubaluleke kakhulu ukuthi
    iwebhusayithi ilayisha ngokushesha. Ezinye iziphakamiso ezibalulekile zokuba newebhusayithi elayisha ngokushesha yilezi:
    • Ukucindezela, ukuhlanganisa, kanye nokulondoloza kusiza ukulayisha isayithi ngokushesha. Isici sokucindezela sinciphisa i-CSS nekhodi ye-JavaScript ebese ihlanganiswa bese igcinwa kunqolobane.
    • Izithombe ezisezingeni eliphansi zingabambezela iwebhusayithi ngakho-ke kubalulekile ukuthi izithombe zithuthukiswe ukuze kulayishwe iwebhusayithi ngokushesha.
    • Kufanele ususe wonke amamojula angafuneki njengoba ngokuvamile ehlisa isivinini iwebhusayithi. Amamojula angasebenzi angabonwa ngosizo lokulungisa amaphutha kuphaneli ye-Prestashop.
    • Ukusetshenziswa kwe-CDN (Inethiwekhi Yokuletha Okuqukethwe) kuzosiza ukulayisha iwebhusayithi ngokushesha ngisho nasezindaweni ezikude kakhulu neseva yokusingatha.
    • Isistimu yokulondoloza isikhashana ye-Prestashop noma enikeziwe ngezinhlelo zokusebenza zezinkampani zangaphandle ezifana ne-XCache, APC, noma i-Memcached ingase isetshenziselwe ukusheshisa iwebhusayithi.
    • Inani elinconyiwe lenqolobane yombuzo we-MySQL ngu-512 MB. Kufanele wenze ngcono inani uma lingasebenzi kahle.
    • I-Prestashop ihlinzeka ngenjini eyakhelwe ngaphakathi yokuthuthukisa izifanekiso ezibizwa nge-Smarty. Ingenziwa ngokwezifiso ukuze isebenze kangcono.
  • Sebenzisa i-Schema.org - Ukumaka i-schema isiza ukuthuthukisa amawebhusayithi ngokwakha i-schema yemakhaphu yedatha ehlelekile ebizwa nangokuthi amazwibela anothile. Isekelwa yizo zonke izinjini zokusesha ezinkulu. Ithegi ethi “itemtype” isiza ekuhlukaniseni ukuthi into ethile iyiwebhusayithi, isitolo se-inthanethi noma okunye. Kuyasiza ukunikeza umongo emakhasini angaqondakali.
  • Ukusebenzisa i-Google Analytics ne-Google Search Console - Ukusebenzisa i-Google Analytics ne-Google Search Console kungafakwa kuwebhusayithi ngokubeka ikhodi kuwebhusayithi engabonakali kubavakashi bakho. I-Google Analytics ihlinzeka ngolwazi oluwusizo mayelana nethrafikhi yewebhusayithi kuyilapho i-Google Search Console isiza ukuthola ukuthi iwebhusayithi ibhalwe kaningi kangakanani kumphumela wosesho kanye nokuchofoza idatha.
  • Susa amakhasi ayimpinda - Akuvamile ukuthi amakhasi ayimpinda aphumele ku-Prestashop. Ane-URL efanayo namapharamitha ahlukene. Lokhu kungagwenywa ngokuba nekhasi elilodwa noma ukusebenza ku-Prestashop core ngesihloko esihlukile, incazelo ye-meta, ne-URL yekhasi ngalinye.
  • Sebenzisa ukuqondisa kabusha lapho ufuduka - Uma uthuthela ku-Prestashop usuka kwenye iwebhusayithi ungasebenzisa ukuqondisa kabusha kwe-301 unaphakade ukuze wazise i-Google mayelana ne-URL entsha. Ungasebenzisa futhi ithuluzi lokukhiqiza kabusha.
  • Ukususa i-URL yokugcizelela - I-Prestashop 1.5 ingakhiqiza i-URL enegama lesi-Spanish okuyisiphazamisi futhi edinga ukulungiswa.
  • Ukukhipha ama-ID - I-Prestashop igcizelela ukuhlobanisa umazisi nemikhiqizo, izigaba, umkhiqizi, umphakeli, kanye nekhasi okuyisithiyo ku-SEO. Ngakho, lawa ma-ID angasuswa ngokushintsha okuyisisekelo noma ngokuthenga imojuli yokukhipha ama-ID.

Imicabango Final

Ngaphezu kwalokho, i-Prestashop iphinde inikeze imojula ye-SEO engaba wusizo kakhulu ekuphatheni yonke imisebenzi emikhulu ye-SEO. Inhloso yanoma yiliphi ibhizinisi ukuzuza imali futhi lokho kungenzeka kuphela ngokuthola isikhundla esihle emiphumeleni yenjini yokusesha. I-Prestashop ihlinzeka ngezindlela ezilula lapho i-SEO ingasetshenziswa ngayo okwenza kube ukukhetha okusobala kwe-e-commerce.

U-Ashley Marsh

U-Ashley Marsh ungumbhali Wokuqukethwe Okuphezulu ku Okuningi ngo-Maan Softwares Inc. Ube nale nkampani iminyaka emine edlule. Uchwepheshe kuhlobo lokubhala lobuchwepheshe ikakhulukazi ekuthuthukisweni kwamaselula, ukwakhiwa kwewebhu, nakubuchwepheshe bamuva. Ngokusho kwakhe, ubelokhu evezwa kakhulu kuyena njengoba usuku nosuku ubuchwepheshe buyazivuselela buholele emibonweni emisha emenza abe muhle nsuku zonke.

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