Ukukhangisa Okuqukethwe

Ungasebenzisi Kanjani Ngokumaketha Okuqukethwe

Ngakho-ke ibhizinisi lakho linebhulogi kanye nokuba khona kuzo zonke izinkundla zokuxhumana ezinkulu, futhi mhlawumbe ezimbalwa eziqondene nezimboni nazo - kuhle! Manje? Uzigcwalisa kanjani lezi ziteshi, futhi okubaluleke kakhulu, kulo mjikelezo wezindaba wama-24/7, uthola kanjani okuqukethwe kwakho kunqamule umsindo futhi kugqame?

Kuyi-oda elide. Wonke umuntu kufanele abe ngumkhangisi wokuqukethwe kulezi zinsuku. Kodwa ungathuki. Ngempela. Bheka isethulo sethu esingezansi ukuze uthole isinyathelo ngesinyathelo sokwenza okuhle - bhala lokho - okuqukethwe okumangalisayo.

Okunye okuthathwayo mayelana nokumakethwa kokuqukethwe okuvela ku-JESS3 VP we-Strategy Brad Cohen:

1. Gxila ezindleko eziphansi (funda: isikhathi, izinsiza, imali, njll.), imizamo ye-big-bang. Isizathu sokuthi insingo ka-Occam ihlale ibukhali kuyo yonke le minyaka yingoba akusizi ngempela ukwenza ngokuningi okungenziwa ngokuncane. Imibono elula iyasebenza, futhi kuze kube yilapho unesabelomali esivumela ukweqisa, kuhle ukukhumbula lokho.

2. Isisho sakudala esithi “bhala ngalokho okwaziyo” naso siyiqiniso. Khomba izihloko lapho ibhrendi yakho ingena khona. Noma okungenani lapho ungangeza khona endabeni ngendlela emangalisayo.

3. Thola izinsiza ezingalolonga okuqukethwe kwakho. Isibonelo, idatha eqinile iboleka ekubukeni, kuyilapho i-UGC ingase iphinde ihloselwe ukuhlanganyela okwengeziwe. Thola ukuthi yini ongakwazi ukuyifinyelela (kusuka kudatha eqinile kuye kokuhlangenwe nakho okuhle), futhi ungazikhawuli kulokho ocabanga ukuthi kuyathakazelisa. Qala ngokubheka yonke into ezandleni zakho, bese uzama ukubhunga mayelana nendlela yokwenza leyo nto ihehe izethameli ozihlosile kanye naseziteshini ozisebenzisayo.

4. Zibeke njengochwepheshe ezihlokweni izethameli zakho ezizikhathalelayo (ezihlobene ngokuqondile noma ngokungaqondile nomkhiqizo wakho). Ukudala okuqukethwe okuhambisana nezinto abazithandayo kwenza umkhiqizo wakho uhlobane kakhulu ezimpilweni zabo. Kodwa kumayelana nokwengeza inani, hhayi nje ukuhlanganisa izingxoxo zabanye.

5. Ukunquma ukuthi indaba ixoxwa kanjani kubalulekile njengoba indaba imayelana nani.

6. Sebenzela ukuxoxa indaba efanayo ngezindlela ezahlukene. Yonke imibono ingenziwa uchungechunge lokuqukethwe. Ukuhlola indaba usebenzisa ama-engeli ahlukene kunikeza izethameli zakho umuzwa ocebile — kuyilapho kukunikeza okuqukethwe okwengeziwe. Gwema ukuba uDkt. Seuss (‘ungawusebenzisa kanjani umkhiqizo wethu emvuleni, esitimeleni, esikebheni, nembuzi?’). Asifuni ukuphindiselwa kabusha ngaphandle kwenani, kodwa ukuphinda sixoxe izindaba ngezindlela ezengeza inani noma ezikhanga izethameli ezihlukene kuyazuzisa.

UJese Thomas

Ngingu-CEO nomsunguli we-JESS3, i-ejensi yokusebenzisana enobuciko egxile ku-UX nasekubonisweni kwedatha. Mina neqembu lami sakha ubuciko obubonakalayo nezixazululo zokusebenzisana zeRed Bull, MTV, Twitter, Google, Facebook, Yahoo!, MySpace, ezine ezilinganayo, iGowalla, Loopt, IBM, Intel, Microsoft, Samsung, TBS, Pfizer, NASA, Classmates. com, C-SPAN, AT & T, Salesforce.com, Zagat, Consumer Electronics Association / CES2010, Northrop Grumman, Lockheed Martin, National Geographic, Discovery Channel, The Washington Post, The Economist, The Wall Street Journal, Huffington Post nezinye eziningi ezesabekayo brand. I-imeyili: jessethomas@jess3.com Twitter: @ jess3

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