Kungani Okuqukethwe Okukhiqizwa Umsebenzisi Kubusa Okuphakeme Esikhathini Sezindaba Zokuxhumana

okuqukethwe okwenziwe umsebenzisi

Kuyamangalisa ukubona ukuthi ubuchwepheshe buvele kanjani esikhathini esifushane kangaka. Sezidlulile izinsuku zeNapster, MySpace, ne-AOL dial-up elawula imakethe eku-inthanethi.

Namuhla, izinkundla zokuxhumana zibusa kakhulu endaweni yonke yedijithali. Ukusuka ku-Facebook kuya ku-Instagram kuya ku-Pinterest, laba bantu bokuxhumana nabantu baba yizinto ezibalulekile empilweni yethu yansuku zonke. Ungabheki ukudlula isikhathi esisichitha emithonjeni yezokuxhumana usuku ngalunye. Ngokusho kukaStastista, umuntu ojwayelekile usebenzisa imali Amaminithi we-118 ngosuku ukuphequlula amanethiwekhi ezokuxhumana nabantu. Sekuyindlela esixhumana ngayo, siveze imizwa, futhi sithengise nemikhiqizo kumakhasimende emhlabeni jikelele.

Ake sibhekisise ukuthi amabhizinisi ayisebenzisa kanjani imithombo yezokuxhumana ukukhulisa umkhiqizo wabo, aguqule iziphequluli ezingenzi lutho zibe amakhasimende athembekile.

eCommerce, Social, kanye ne-UGC: Kuxhunywe Phakade

Umhlaba we-eCommerce usuphenduke indawo eyodwa yokuncintisana kakhulu ukuze amabhizinisi aphumelele kuyo. Njengoba izinkampani eziku-inthanethi nezingaxhunyiwe ku-inthanethi zifuna ukwenza imali nokusebenzisa amandla ezinkundla zokuxhumana, ukwehlukanisa umkhiqizo wakho kulo mncintiswano kube nzima kakhulu kunakuqala.

Ngakho-ke abathengisi abaphumelelayo be-eCommerce bakwenza kanjani? Impendulo ingukuqukethwe okwenziwe ngumsebenzisi.

Kulesi sihloko, sizongena ngokujulile kokuthi kungani okuqukethwe okwenziwe ngumsebenzisi kuyithuluzi elibaluleke kakhulu ongalisebenzisa eminyakeni yokuxhumana nabantu. Sizothinta ipulatifomu ngayinye enkulu yezokuxhumana, ukumboza amathiphu nemikhuba emihle yokusebenzisa i-UGC futhi sisize ibhizinisi lakho libuse kuyo yonke inhlalo.

Bathi okuqukethwe yinkosi. Sikholelwa ukuthi okuqukethwe okwenziwe ngumsebenzisi manje sekuyinkosi. Woza uthole ukuthi kungani:

Guqula ikhasi lakho lebhizinisi le-Instagram libe yindawo ezimangazayo yokuthengwa

Siphila ezweni lapho isikhathi sethu sokunaka sinqunyelwe. Kuma-social media ngqo, abasebenzisi banesifiso sokuskena nokuskrola kunokufunda iziqephu ezinkulu zombhalo. Kungakho i-Instagram isiphenduke amandla amakhulu ukubalwa, iqopha ingxenye enkulu yabasebenzisi abaqotho ngeplatifomu yabo yezithombe.

Imininingwane ixhasa impumelelo yabo. Eqinisweni, kuzo zonke iziteshi zenhlalo, ithrafikhi eya ezitolo ze-eCommerce ezivela ku-Instagram zihlala isikhathi eside kakhulu kumasekhondi ayi-192.4. Ishadi elingezansi likhombisa ukuthi i-Instagram ingena kanjani emncintiswaneni:

i-instagram traffic

Ngakho-ke uwasebenzisa kanjani amandla we-Instagram bese usebenzisa ipulatifomu ukuqala ukuthengisa? Okuqukethwe okwenziwe ngumsebenzisi, kunjalo.

Abantu bathembela ngaphakathi izithombe nokuqukethwe okuvela kumakhasimende angempela, ayiqiniso ngaphezu kwabathengisi uqobo. Ivumela amakhasimende ukuthi abone ukuthi imikhiqizo oyithengisayo iyajatshulelwa ngabathengi emhlabeni jikelele.

Zama ukumatanisa izithombe ezenziwe ngumsebenzisi ku-Instagram nesici esisha esijabulisayo esisanda kukhishwa yi-Yotpo esibizwa I-Instagram engathengwa. I-Instagram engathengwa ivumela ama-eCommerce brand ukuthi aguqule imidwebo yawo ye-Instagram ukuthi ithengwe kalula. Inqubo ilula impela.

Isayithi elihambisanayo elixhunywe ku-bio yakho ye-Instagram, ukuhleleka kokuthengwa kwe-Instagram isithombe sesibuko sekhasi lakho langempela le-Instagram. Lokhu kuqinisekisa ukuthi amakhasimende athola isipiliyoni esilula sokuskrola abalindele sona, kepha ngokungezwa kokwenza okuqukethwe abakubonayo kuthengwe. Ukwenza lokho okuqukethwe abakubona kwenziwa ngumsebenzisi kuyithuluzi elinamandla amakhulu.

Isibonelo esihle somthengisi we-eCommerce osebenzisa ngokugcwele ukubhangqa i-UGC ne-Shoppable Instagram AmaHamboard. Umthengisi odumile we-Landsurfing, babone amandla okuguqula izithombe ezenziwe ngumsebenzisi ku-Instagram zibe izixhumanisi ezingathengwa ngokuchofoza inkinobho. Njengoba ubona ngezansi, umphumela isitolo esihlanzekile, esiphefumulelwe amakhasimende esibukeka njengomsebenzisi ongazange ashiye i-Instagram:

hamboard shoppable instagram

Landela ukuhola kwama-Hamboard, bese ubhangqa i-Shoppable Instagram nokuqukethwe okwenziwe ngumsebenzisi ukuze uphumelele kakhulu kwi-eCommerce ku-Instagram.

Sebenzisa izibuyekezo ze-UGC ukwenza izikhangiso zakho ze-Facebook zivelele esixukwini

Sonke siyayazi indaba kaFacebook ekuzimeni komphakathi. Kusukela kumqondo egumbini lokulala e-Harvard kuya ebhizinisini lama-dollar ayizigidi eziyizinkulungwane, i-Facebook iyisisekelo sempumelelo yemithombo yezokuxhumana ngekhulu lama-21. Ipulatifomu iyaqhubeka nokuvela, iguqula njalo indlela esixhumana ngayo futhi sixhumane ngayo.

Kunoma yiliphi ibhizinisi, kungahle kungabikho ndawo engcono yokukhangisa ngemikhiqizo yakho kune-Facebook. Abagcini nje ngokwenza inqubo ibe lula ngangokunokwenzeka, kepha ukufinyelela okungaba khona kwezikhangiso zakho kubathengi abangaba khona kungapheli.

Indlela enhle yokwenza izikhangiso zakho zihehe abasebenzisi be-Facebook ukusebenzisa okuqukethwe okwenziwe ngumsebenzisi okuvela kumakhasimende adlule. Ngokumane ubonise ukubuyekeza okuhle okuvela kumakhasimende ajabule esikhangisweni sakho se-Facebook, I-ROI yalowo mkhiqizo likhuphuka kakhulu.

Thatha I-MYJS, njengesitolo sobucwebe esiku-inthanethi, njengesibonelo. Inkampani ephumelele yobucwebe yezizukulwane ezingaphezu kwezingu-3, ​​babona masinyane amandla ezokuxhumana nabantu kanye nesidingo sokuba khona online.

Njengoba i-Facebook iyisidlakela semithombo yezokuxhumana, i-MYJS iqonde ukuthi ukukhangisa ku-Facebook bekuyisidingo. Lapho beqala ukusebenzisa i-Yotpo ne-UGC ku Izikhangiso ze-Facebook ngokusebenzisa izibuyekezo ezivela kumakhasimende wangaphambilini, amamethrikhi awo athuthuke kakhulu. I-UGC iholele ekwehleni kwezindleko zokutholwa ngakunye kwama-80%, ngenkathi ngasikhathi sinye kwakha ukwanda okungu-200% kwezinga lokuchofoza.

Isikhala sokukhangisa ku-Facebook siminyene ngamakhulu ezinkulungwane zamabhizinisi. Ukusebenzisa i-UGC ngaphakathi kwezikhangiso zakho ze-Facebook kungaba yimpendulo nje yokuthi eyakho ivelele.

isitolo sobucwebe

I-Pinterest: Isikhali sakho semfihlo semidiya yezenhlalo esifisa okuqukethwe okwenziwe ngumsebenzisi

Imvamisa kunganakwa lapho kukhulunywa ngezinkundla ezinkulu zokuxhumana, iPinterest indiza ngaphansi kwe-radar iye kumikhiqizo eminingi ethengisa online. Lo mbono oyiphutha wokuthi iPinterest awubalulekile njengoba ezinye kungukubhekwa yinoma iyiphi inkampani ewela ngaphansi kwalolu chungechunge lokucabanga. I-Pinterest ingelinye lamapulatifomu ezokuxhumana akhula ngesivinini esikhulu asebenzisana ngendlela emangalisayo, ezimisele ukuthenga isisekelo somsebenzisi.

I-UGC idlala indima ehlukile, kepha ebaluleke ngokulinganayo yendima kuPinterest. Ngamabhizinisi asebenzisa "amabhodi" kanye "nezikhonkwane", iPinterest iyipulatifomu ephelele yokuvumela amakhasimende ukuthi abonise ukubonga ngokunqamula okuqukethwe okwenziwe ngumsebenzisi kulawa mabhodi.

Omunye wemikhiqizo ye-eCommerce ephumelela kakhulu, uWarby Parker, usebenzisa i-UGC kuPinterest ngokuphelele. Bakha ibhodi elinesihloko esithi Abangane Bethu Kuzimele Zethu, lapho beveza khona abagqugquzeli abadumile be-intanethi begqoke izibuko zabo ngezindlela ezahlukahlukene. Ngabalandeli abangaphezu kwezinkulungwane ezingama-35 kuleli bhodi kuphela, uWarby Parker wabona futhi wasebenzisa ithuba lokusebenzisa okuqukethwe okwenziwe ngumsebenzisi njengengxenye eyinhloko yabo Isu lokumaketha lePinterest.

izikhonkwane ezithandwayo

Siphila ezweni eligcwele izinkundla zokuxhumana

Sithola imininingwane yethu kokuphakelwa kwezindaba esikhundleni samaphephandaba. Sibheka imininingwane ezinjini zokucinga esikhundleni semitapo yolwazi; konke manje sekutholakala ngezeluleko zezandla zethu zedijithali. Ukuthi lokhu kuyinto enhle noma embi emphakathini kungokwenkulumo mpikiswano kanye nemibono yomphakathi. Okungekho mpikiswano, noma kunjalo, ukubaluleka kwe-UGC ngaphakathi komthombo wezokuxhumana. Okuqukethwe okwenziwe ngumsebenzisi kudala umuzwa wokwethembana nobuqotho phakathi kwenkampani nomthengi, okuyinto ezinkundleni zokuxhumana okungajwayelekile ukuyifeza. Noma ngabe yi-Facebook, i-Instagram, noma i-Pinterest, okuqukethwe okwenziwe ngabasebenzisi kanye nemithombo yezokuxhumana izoboshelwa ndawonye iminyaka namashumi eminyaka ezayo.

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