Izibalo nokuhlolaUkukhangisa OkuqukethweAmavidiyo Wokumaketha NokuthengisaI-Social Media & Influencer Marketing

Ungayisebenzisa Kanjani Ividiyo Ukumaketha Ibhizinisi Lakho Elincane Lokuthengisa Izakhiwo

Uyazi ukubaluleka kokumakethwa kwevidiyo ngobukhona be-inthanethi bakho ibhizinisi lezindawo zokuhlala?

Noma ngabe ungumthengi noma umdayisi, udinga ubunikazi bebhrendi obuthenjwayo nobuhle ukuze uhehe amakhasimende. Ngenxa yalokho, ukuncintisana kwezokuthengisa izindlu kushubile kangangokuthi awukwazi ukukhuphula ngokushesha ibhizinisi lakho elincane.

Ngenhlanhla, ukumaketha kwedijithali kunikeze amabhizinisi abo bonke osayizi izici eziningi eziwusizo ukukhulisa ukuqwashisa ngomkhiqizo wabo. Ukuthengisa ngevidiyo kuyisu elibalulekile lokumaketha kwedijithali futhi luwusizo kuzo zonke izimboni, ikakhulukazi izindlu.

Uma ufuna ukufunda ukumaketha kwevidiyo amathiphu asebenziseka kalula ukukhulisa ibhizinisi lakho elincane lezindlu, qhubeka ufunde le ndatshana.

Nquma Izinhloso Zakho Futhi Hlela Uhlelo Ngokufanele

Okokuqala, kufanele wazi ukuthi awukwazi ukuqala ukwenza amavidiyo ngaphandle kwezinhloso nezinhlelo. Ukuthengisa ngevidiyo kuwumsebenzi obizayo futhi odla isikhathi futhi udinga isu eliphelele nelinembile. 

Ngaphambi kokuthi uqale ukumaketha ngevidiyo, zinike isikhathi sokunquma izinhloso zakho bese usungula isu lokuyifinyelela. Udinga ukwazi ukuthi yini ofuna ukuyifinyelela futhi uma ufinyelela imiphumela oyifunayo.

Nazi ezinye izinhloso ezijwayelekile ongazicabangela:

  • Inani lokubukwa kwamavidiyo akho ngenyanga
  • Amazwana
  • Amasheya
  • Ukuthandwa
  • Amanani wokuzibandakanya
  • Izinga lokuguqulwa

Ukuze uqonde ububanzi obufanele balokhu, kungase kudingeke wenze usesho lomncintiswano ukuze uthole imiphumela yabaqhudelana nawe ingcebo.

Lapho unquma imigomo yakho, ungakha uhlelo ngokufanele. Zama ukwakha isu eliqinile futhi unamathele kulo. Kunjalo, njengomuntu oqalayo, ungase udinge ukubuyekezwa okuthile ezigabeni ezimaphakathi.

Beka eceleni Isabelomali Esingokoqobo

Isinyathelo esilandelayo ukulinganisa ukutshalwa kwezimali okudingeka ukwenze ukuze usebenzise indawo yakho yangempela isu lokukhangisa ngevidiyo.

Lesi sinyathelo siyadingeka ukuze uqiniseke ngekhwalithi yamavidiyo akho. Khumbula ukuthi ukudala amavidiyo akhangayo kudinga amathuluzi amaningi; emva kwalokho, kufanele ubeke eceleni isabelomali esanele.

Awudingi ukudumazeka uma ungakwazi ukukhokhela isabelomali esiningi; ungaqala ngamavidiyo enziwe ekhaya kanye nesoftware yamahhala yokuhlela ividiyo.

Zama ukufunda DIY amathiphu okudala amavidiyo okunciphisa izindleko. Ungaya kancane kancane uthole amathuluzi e-premium namavidiyo aphrofeshinali ebhizinisi lakho.

Chaza isitayela esihlukile

Ukuba nesitayela esiyingqayizivele ekukhangiseni kwakho okudijithali kunconywa kakhulu, ikakhulukazi kumavidiyo akho. Ukungaguquguquki kulesi sitayela kusiza izethameli zakho zikubone ngemuva kwesikhashana.

Isitayela sakho, okuhlanganisa imibala, ithoni yezwi, uhlobo lokuxoxa indaba, njll., simele izici zomkhiqizo wakho. Zama ukuchaza okuthile okuhle ukuze udonse ukunaka kwezilaleli zakho. Ungathola nempendulo ezithamelini zakho ukuze uthuthukise isitayela sakho sevidiyo.

Ungaphinda uchaze itimu yokuphakelayo kokuthunyelwe kwakho kwenkundla yezokuxhumana. Kusho ukuthi okuthunyelwe kunetimu iyonke lapho isivakashi sibona okuphakelayo kwakho. Lena indlela enhle yokubamba ukunaka kwezithameli ekuhambeleni kokuqala. Isibonelo, ungabona itimu yokuphakelayo elandelayo ku-Instagram:

Amakhaya we-Instagram nezindawo

Njengoba ukwazi ukubona, okuthunyelwe kwenza isitayela jikelele ndawonye. Ungenza ngezifiso izingqikithi ezahlukahlukene zokumakethwa kwamavidiyo wakho wempahla.

Hlaziya amavidiyo akho e-Real Estate

Kufakazelwe ukuthi uma unobungani kakhulu nezithameli zakho, amazinga akho okuzibandakanya ayanda.

Lokhu kubaluleke nakakhulu uma uthenga futhi uthengisa ama-condos noma amafulethi. Ukuba nekhaya kungenye yezindlela ezingcono kakhulu zomuntu siqu ezihlanganisa imizwa nokuziphatha okujabulisayo.

Ngakho-ke udinga ukufaka le mizwa kumavidiyo akho futhi uxoxe izindaba zakho ucabangela zonke izinkinga zababukeli bakho.

Isibonelo, zama ukuzwelana nezethameli mayelana namanani aphezulu kanye nokwehla kwamandla emali. Kalula nje, kufanele wenze amavidiyo wakho wezindlu ezithengiswayo abe owabantu ukuze wenze izivakashi zikholelwe ukuthi ucabanga njengazo.

Khetha Izingxenyekazi Ezilungile Zokumakethwa Kwevidiyo

Kufanele wazi ukuthi isiteshi ngasinye sedijithali sinezithameli zaso, ngakho-ke kufanele wabelane ngamavidiyo akho ezinkundleni ezifanele izindlu nomhlaba.

Isibonelo, i-LinkedIn iyisiteshi somphakathi esigxile emsebenzini, futhi ochwepheshe abaningi bezindlu ezithengiswayo banama-akhawunti kuso. Ngenxa yalokho, kuhle ukuthi wabelane ngamavidiyo akho kule nkundla.

Izinkundla zokuxhumana eziphezulu ezifana ne-Facebook, Instagram, ne-Twitter zibalulekile ekukhangiseni kwakho kwamavidiyo. Isibonelo, i-Instagram inezici eziningi eziwusizo zokumaketha kwevidiyo njengokuthunyelwe okuphakelayo, Izindaba, amavidiyo abukhoma, I-IGTV, kanye namaReels. Kufanele wenze okuningi ngalezi zici ukuze uthole ukuchayeka okukhulu ngangokunokwenzeka.

Hlela amavidiyo wakho we-Real Estate

Amavidiyo anesibopho sephesenti elikhulu lethrafikhi yomphakathi. Amavidiyo amaningi alawa adalwe amabhrendi, ngakho-ke kubalulekile kuwe ukuthi uze ngaphambi kwezimbangi zakho.

Umthamo wamavidiyo amabi uyanda abasebenzisi, ngakho-ke ithuba lakho lokutholwa liphansi kakhulu. Enye indlela yokukhulisa ukubonakala kwakho futhi ubeke amavidiyo akho emehlweni abasebenzisi abaningi iwukuhlela.

Isikhathi esiphezulu samahora aku-inthanethi lapho iningi labantu lisebenzisa izinkundla zokuxhumana liyahlukahluka ngokwengxenyekazi kanye nangezimboni. Isibonelo, isikhathi esihle kakhulu sokuthumela ku-Instagram sihlukile kune-Twitter.

Ngakho-ke kungcono usebenzise amathuluzi okuhlela enkundla yezokuxhumana ukuze uthumele ngesikhathi esingcono kakhulu somkhakha wakho futhi uthole amanani aphezulu okuzibandakanya kwamavidiyo.

Nasi isibonelo sokuhlela ukusebenzisa Ukuqubuka komlilo:

Ukuhlelwa Kwemidiya Yezenhlalo nge-Crowdfire

Sebenzisa Amandla Obufakazi

Isithunzi somkhiqizo siyisihluthulelo sokukhuthaza amathuba okuba amakhasimende akho. Indlela ewusizo yokwenza lokho iwukuvumela amakhasimende wangaphambilini akhulume egameni lakho. Ubufakazi bubalulekile emabhizinisini amancane ngoba buletha ukwethembana futhi benza amathemba amasha akhululeke.

Uma amakhasimende akho eba abanikazi bezindlu abajabule, cishe azokhuluma kahle ngomkhiqizo wakho. Udinga ukuhlala uxhumene nabo futhi uze ukhuthaze umkhankaso wakho wokufakaza. Zama ukubeka amavidiyo abo obufakazi ekhasini eliyisiqalo lewebhusayithi yakho ukuze ubazise ukuthi imibono yabo ibalulekile.

Nasi isibonelo sobufakazi obuhle obuvela ku-YouTube:

Lungiselela ubude bamavidiyo akho

Ngisho nobude bamavidiyo akho bungaba nomthelela omkhulu ku-ROI yokumaketha kwevidiyo yakho yezindlu ezithengiswayo. Sekukonke, abasebenzisi bokuxhumana nabantu bakhetha amavidiyo amafushane namnandi. Kungakho izici zevidiyo emfushane njengeReels noma iTikTok zikhuphuka.

Kunjalo, ubude bevidiyo obufanele buncike embonini yakho kanye nenkundla owabelana ngayo. Okokuqala, ungabheka amavidiyo emizuzu emi-2 njengosayizi wakho ofanele wevidiyo.

Futhi, ungakha amavidiyo amade ezinkundla ezifana ne-YouTube ne-IGTV bese wabelane ngezinguqulo ezifushanisiwe zalawo mavidiyo kwezinye izinkundla. Ngale ndlela, ungakhuthaza izethameli zakho ukuthi zihlole iphrofayela yakho kwezinye izinkundla.

Hlaziya Ukusebenza Kwakho Kokumaketha Kwevidiyo Yakho

Khumbula ukuthi alikho isu elihlala liphelele kuze kube phakade. Njengebhizinisi elincane lezindlu eziqalayo ukukhangisa kwevidiyo, kungase kudingeke ukuthi ubuyekeze isu lakho ngaso sonke isikhathi.

Zama ukuhlaziya ukusebenza kwakho bese uthola ubuthakathaka namandla akho. Uma ubona amavidiyo ahamba phambili futhi enza kabi kakhulu, ungalungiselela amavidiyo akho wangakusasa futhi uthole i-ROI ephezulu.

Nasi isibonelo samathuluzi wokuhlaziya ku-Twitter:

I-Twitter Analytics

Qalisa ukuhlolwa kwe-A / B

Noma ngabe uwakha kahle kangakanani amavidiyo, udinga ukwazi ukuthi hlobo luni lwevidiyo, amazwibela, i-hashtag, nezinye izinto eziningi ezikhanga izithameli zakho. Ukuhlolwa kwe-A/B kuyindlela ebalulekile yokuqonda ukusabela kwezithameli zakho ezintweni ezihlukene ezinkundleni zokuxhumana/okuthunyelwe kuwebhusayithi.

Isibonelo, ungashintsha i-hashtag yakho ukuze uthole ividiyo ethile futhi uthumele zombili izinguqulo ukuze ulandelele ukusabela kwabalandeli bakho bokuxhumana nabantu kuzo. Lokhu kufakazelwe kuyindlela enhle kakhulu yokuthuthukisa okuthunyelwe kwakho ngokuya ngezintshisekelo zababukeli bakho.

UTom Siani

UTom unguchwepheshe wokumaketha online onolwazi lweminyaka engaphezu kwengu-5 kule mboni yedijithali. Ubuye asebenzisane neminye imikhiqizo eyaziwayo ukuze akhiqize ithrafikhi, akhe imingcele yokuthengisa, futhi andise ukuthengiswa online. Ubhale izindatshana eziningi ezimayelana nokumaketha imithombo yezokuxhumana, ukumaketha umkhiqizo, ukubhuloga, ukubonakala kosesho, njll.

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