Ukubaluleka Kwecebo Lokumaketha Ividiyo: Izibalo Namathiphu

Isu Lokumaketha Ividiyo

Sisanda kwabelana nge-infographic ngokubaluleka kwe- ukumaketha okubukwayo - futhi lokho, kunjalo, kufaka ividiyo. Kade senza ithoni yevidiyo yamakhasimende ethu muva nje futhi kuyanda amazinga wokuzibandakanya nokuguqulwa. Kunezinhlobo eziningi ze amavidiyo aqoshiwe, akhiqiziwe ungakwenza… futhi ungakhohlwa ividiyo yesikhathi sangempela ku-Facebook, ividiyo yezenhlalo ku-Instagram naku-Snapchat, kanye nezingxoxo ze-Skype. Abantu basebenzisa inani elikhulu levidiyo.

Kungani Udinga Isu Lokumaketha Ividiyo

  • I-YouTube iyaqhubeka nokuba yi # 2 iwebhusayithi eseshwe kakhulu ngaphandle kwe-Google. Amakhasimende akho afuna leyo nkundla yezixazululo… umbuzo uwukuthi ukhona noma cha.
  • Ividiyo ingasiza lula inqubo eyinkimbinkimbi kakhulu noma inkinga ezodinga umbhalo nezithombe eziningi ukuthola ukuqonda. Amavidiyo achazayo aqhubeka nokushayela ukuguqulwa kwezinkampani.
  • Ividiyo inikeza ithuba le- izinzwa eziningi… Ukubona nokuzwa kuthuthukisa umyalezo nokuthi umbukeli wakho uwubona kanjani.
  • Ukushayela kwamavidiyo amazinga aphezulu wokuchofoza kuzikhangiso, imiphumela yenjini yokusesha, kanye nezibuyekezo zemidiya yomphakathi.
  • Abantu ebuholini bokucabanga kanye nobufakazi bamakhasimende banikeza okuningi obuseduze umuzwa lapho amahlaya, ukukhanga, nokwethembana kungadluliselwa kangcono kumbukeli.
  • Ividiyo ingaba okuningi kakhulu bezijabulisa nokuzibandakanya kunombhalo.

Izibalo Zokuthengisa zevidiyo

  • Abantu abayizigidi ezingama-75 e-US babuka amavidiyo aku-inthanethi nsuku zonke
  • Ababukeli bagcina umlayezo ongu-95% uma ukwividiyo uma kuqhathaniswa no-10% uma bewufunda ngombhalo
  • Ividiyo yezenhlalo ikhiqiza amasheya angaphezu kuka-1200% kunombhalo nezithombe kuhlanganisiwe
  • Amavidiyo kumakhasi e-Facebook akhulisa ukuzibandakanya kwabasebenzisi bokugcina ngama-33%
  • Ukusho nje igama elithi ividiyo kulayini wesihloko se-imeyili kukhuphula izinga lokuchofoza ngo-13%
  • Ividiyo ishayela ukwanda nge-157% kuthrafikhi ephilayo evela Kumakhasi Umphumela Wenjini Yokucinga
  • Amavidiyo ashumekiwe kumawebhusayithi angakhuphula ithrafikhi aze afike kuma-55%
  • Abamakethi abasebenzisa ividiyo bakhulisa imali engenayo ngama-49% ngokushesha kunabasebenzisi abangewona amavidiyo
  • Amavidiyo angakhuphula ukuguqulwa kwamakhasi okufika ngama-80% noma ngaphezulu
  • Ama-76% ochwepheshe bezokumaketha bahlela ukusebenzisa ividiyo ukukhulisa ulwazi lwabo lomkhiqizo

Njenganoma yiliphi elinye isu lokuqukethwe, sebenzisa ividiyo ukuze izuze kakhulu. Abakhangisi abadingi ukuthi babe namavidiyo alikhulu laphaya… noma nje umbono wobuholi obucabangwayo benkampani, ividiyo echazayo echaza okuthile okunzima, noma ubufakazi beklayenti bungaba nomthelela omangalisayo kumasu akho wokumaketha edijithali.

Into eyodwa engiyikhiphela ngaphandle kule infographic ukuthi ukunakwa kwabantu sekuye kwaba ngaphansi kwaleyo yegolide. Akunjalo nje. Ngivele ngibuke kakhulu isizini yonke yohlelo ngempelasonto… akunankinga kakhulu ngokunaka isikhathi! Okwenzekile ukuthi abathengi bayabona ukuthi banevidiyo izinqumo, ngakho-ke uma ungabambi futhi uyigcine kuvidiyo yakho, bamane bathuthele kwenye indawo ngemizuzwana.

Marketing Video

Nayi i-infographic, Ukubaluleka Kokumakethwa Kwevidiyo, kusuka ku-IMPACT.

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