Ukukhangisa OkuqukethweI-Social Media & Influencer Marketing

Ukuhumusha Nokuloba Ukuthuthukisa Ukusebenza Kokumaketha Kwevidiyo

Ukufuna inkampani yokuhumusha yekhwalithi ephezulu kungase kungabi into yokuqala ocabanga ngayo lapho unquma indlela engcono kakhulu yokuthuthukisa umkhankaso wakho wokumaketha ividiyo, kodwa kufanele kube njalo. Amasevisi okulotshwa kwevidiyo angakusiza ukukhulisa ukubuka nokusebenzisana kwababukeli namavidiyo akho. Kubalulekile ukukhumbula ukuthi udinga ukuhumusha okunembile futhi uhlole wonke umsebenzi ukuze uqinisekise ukuhumusha okuyikhwalithi.

Ukuhumusha okuseqophelweni eliphezulu kwamavidiyo kungasiza ekwandiseni ukubonakala komkhankaso wakho wokumaketha ngevidiyo ngokukusiza ukuthi ulinganise amavidiyo akho ahunyushiwe ngokubekwa okuphezulu ekhasini lemiphumela yenjini yokusesha, hhayi ku-Google kuphela kodwa nakusesho lwangaphakathi lwe-YouTube. Izinsizakalo zokuhumusha ezisezingeni zingakusiza ukukhulisa umkhankaso wakho wokumaketha amavidiyo kanye nokuba khona kwakho kwamanye amazwe kuzo zonke izici zokumaketha ku-inthanethi. 

I-YouTube iyiwebhusayithi yesibili edume kakhulu ku-inthanethi, isalele ngemuva kancane kwe-Google. Ukuduma nokusetshenziswa kwe-YouTube kukhule kakhulu ngenxa yobhadane lwe-Covid-19. Ngokuvumelana ne Cabanga ngeGoogle, abantu baphendukela ku-YouTube ngamanani akhuphukayo ukuze bathole ulwazi abaningi abangakaze balucabange nangaphambili. Phakathi kwamavidiyo aziwa kakhulu okwamanje ajabulela ukubukwa okukhuphukile amaresiphi, amavidiyo we-DIY (noma u-Do It Yourself), indlela yokunciphisa ingcindezi, ukufunda ku-inthanethi, namavidiyo wokufaneleka ekhaya. 

Le mibono yokuthengisa ngevidiyo ingaba mihle ezimakethe ezithonya amavidiyo. Noma kunjalo, uma kuhlanganiswe nolwazi olwengeziwe namandla nempumelelo yemikhankaso eyimpumelelo yokuthengisa ngamavidiyo e-YouTube, lokhu kungasiza nasekuthuthukiseni imiphumela yomkhankaso wakho wokumaketha amavidiyo. 

Imikhankaso yokumaketha amavidiyo e-YouTube sekuyisikhathi eside ingenye yezinto ezigqugquzela ukuthi abantu abasesha ku-inthanethi banqume ukuthi bazothenga ini noma bangeke bathenge ini ku-inthanethi. Kukhona uhlu oluphelele lwezibalo zokumaketha amavidiyo atholakalayo ku Ibhulogi ye-HubSpot ukuveza izitayela ezandayo nezinzuzo zokumakethwa kwamavidiyo, kufaka phakathi:

Ama-80% wabakhangisi basebenzisa izimpahla ezibonakalayo ekumaketheni kwabo kwezokuxhumana. Ividiyo (63%), iyodwa, nayo idlule ukubhuloga (60%) ekusetshenzisweni njengempahla yokumaketha ezokuxhum.

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Okuqukethwe kwevidiyo kukhethwa

Kungani Ukuhunyushwa Kwevidiyo Nokuloba Kusebenza

Uma kubhekwa imvelo yamathuluzi nezinhlelo eziningi zesimanje zokuhlela amavidiyo, kuyalinga kanzima ukukhoda imibhalo engezansi ibe yividiyo bese ukhohlwa ngayo. Yize lesi kuyisixazululo esilula sokuhlela ividiyo, akusona isixazululo esingcono kakhulu semikhankaso yokumaketha amavidiyo. Kungani? 

Ingxenye eyodwa kwezintathu zomsebenzi waku-inthanethi uchithe ukubuka ividiyo kanti ama-85% wamavidiyo e-Facebook abukelwa ngaphandle komsindo yize abantu kumadivayisi eselula bevame ukubuka ividiyo eningi ngaphandle komsindo. 

Ukusakazwa kwegama

Amafayela anakho kokubili imibhalo engezansi namagama-ncazo avaliwe athola ukubuka nokusebenzisana okumbalwa. Amavidiyo anamagama-ncazo alotshiweyo noma srt amafayela anokubukwa okwandisiwe, ukwabelana, ukuthandwa, namazwana. 

Lezi srt amafayela asuka kokulotshiweyo kwevidiyo akhonjwa izinjini zokusesha. Lokhu kwandisa inani lamagama angukhiye amavidiyo akho azokleliswa kahle ngawo, ikakhulukazi uma unamavidiyo amaningi emkhankasweni wakho wokumaketha amavidiyo. Lokhu futhi kwandisa amathuba okuthi amavidiyo akho azobonakala ekhasini elingaphambili lekhasi lemiphumela yenjini yokusesha nakumavidiyo anconyiwe ku-YouTube. 

Amasevisi okuhumusha amavidiyo afana Rev ingakusiza ukuthi ukhuphule amagama angukhiye asezingeni lamavidiyo akho ngezilimi eziningi ozifunayo ukuzisebenzisa. Manje, izithameli ezibanzi zizokwazi ukujabulela ividiyo, hhayi ngolimi lwakho lwendabuko kuphela, kuyilapho ngesikhathi esifanayo, futhi ikhulisa inani lamagama angukhiye ividiyo ezokleliswa ngayo, kukhulise kakhulu ukubonakala nokusebenzisana komkhankaso wakho wokumaketha ividiyo.

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Douglas Karr

Douglas Karr i-CMO ye VulaINSIGHTS kanye nomsunguli we Martech Zone. UDouglas usize inqwaba yeziqalo eziphumelelayo ze-MarTech, uye wasiza ekukhuthaleni okungaphezu kuka-$5 bil ekuthengeni nasekutshalweni kwe-Martech, futhi uyaqhubeka nokusiza izinkampani ekusebenziseni nasekuzenzeleni amasu azo okuthengisa nokumaketha. UDouglas uyingcweti yokuguqula idijithali eyaziwa emhlabeni wonke kanye nesikhulumi se-MarTech. UDouglas futhi ungumbhali oshicilelwe wencwadi kaDummie kanye nencwadi yobuholi bebhizinisi.

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