Umcimbi WokumakethaUkukhangisa Okuqukethwe

Imicimbi Ebonakalayo Akufanele Imunce: Iminyango Yezokukhangisa Ingayenza Ibe Emangalisa

Sonke sabamba iqhaza emicimbini eminingi ebonakalayo ngesikhathi sodlame - konke ukuxhumana kwabantu kwaba umhlangano we-Zoom noma Meets. Ngemuva kweminyaka emibili ngigqolozele izikrini, kunzima ukwenza abantu bashune kwesinye esithandayo umcimbi we-virtual noma i-webinar. Ngakho-ke, kungani amaqembu okuthengisa ahamba phambili etshala imali kumicimbi ebonakalayo nama-webinars?

Uma yenziwe kahle, imicimbi ebonakalayo ixoxa indaba yomkhiqizo ngefomethi ebonakalayo futhi iyakwazi ukuthwebula izethameli zomhlaba wonke.

Abakhangisi abaphezulu baye baqaphela ukuthi bangakha umuzwa ohehayo wezithameli obekungahloselwe ukuba nazo mathupha. Lokhu kufaka phakathi izehlakalo ezinkulu kakhulu ukuthi ungazibamba mathupha, izehlakalo okungeke kwenzeke ukuzibambela mathupha, noma izehlakalo ezikhuluma nezithameli ze-niche. Imicimbi enjalo izoqhubeka nokukhula futhi abakhangisi abahamba phambili bazofunda ukuthi bangakha kanjani amasu abonakalayo ahambisana neminye imisebenzi yabo yokumaketha.

Nawa amanye amathiphu avela kubakhangisi abahamba phambili emhlabeni, ngokolwazi lwethu, abenze imicimbi ebonakalayo yazisa, yajabulisa futhi yahlaba umxhwele.

Okuqukethwe Okuhle kakhulu Nokuhlangenwe nakho Okubandakanyayo, Okuphoqelelayo

Umthetho wesithupha uthi abantu bakhumbule amaphesenti ayishumi alokho abakuzwayo; 10% yalokho abakufundayo; kodwa u-20% walokho abakubonayo. Ucwaningo luye lwabonisa ukuthi abantu bakhipha isethulo phakathi nemizuzu eyi-10, kodwa izinkampani eziningi zisadlulisela ulwazi ngaleyo fomethi.

Futhi, kule minyaka eyishumi edlule, indlela esisebenzisa ngayo okuqukethwe ishintshile. Abantu babukele (futhi bayahlaba) i-Netflix, i-YouTube, i-TikTok, ne-Instagram ezimpilweni zabo zomuntu siqu - okuqukethwe kufushane, kunomsindo, futhi kufakwe isitayela ukuze kugqame. Amafomethi enzelwe ukwazisa nokujabulisa.

Ukuthatha ikhasi kuleyo ncwadi yokudlala, abakhangisi badinga ukucabanga ngokwenza okuqukethwe okubukwayo, okuxoxa indaba, futhi okufana kakhulu nokuqukethwe izethameli zabo ezikudlayo ezimpilweni zabo.

Ukuqinisekisa ukuthi izithameli zakho ziyashuna (futhi zihlale zibukele):

  • Qala ngetimu enhle - Ezigabeni zokuqala zokuhlela umcimbi, thuthukisa ingqikithi. Itimu isiza ukuxoxa indaba oyethulayo ngendlela eheha kakhulu futhi inikeza abethuli bakho isiqondiso esihle. Isibonelo, inkampani ingamodela umcimbi ngemuva kwemicimbi emikhulu kamabonakude efana nama-Oscar lapho abethuli bakho besebenza njengabasingathi bosaziwayo. Konke kusukela kuzithombe kuya emculweni kuya endleleni abaphathi bakho abagqoka ngayo kufanele kusekele itimu yakho.
  • Okubonwayo nomculo kubalulekile - Imifanekiso ekhangayo nomculo kubalulekile. Umculo uthuthukisa inqubo yokuxoxa izindaba ngokuqinisa izingqikithi kanye nezihloko, wethula imiqondo emisha (ikakhulukazi ngokungazi lutho) uthuthukisa itimu ethile. Abakhiqizi be-TV basebenzisa umculo ukuze basethe isimo sengqondo futhi abakhangisi kufanele nabo, kungakhathaliseki ukuthi ingoma ekhiqizwe ngokukhethekile umkhiqizo wakho, ingoma ye-rap entsha edumile, noma ingoma yakudala efana ne-Eye of the Tiger.

    Kunjalo, khumbula izethameli-njengokungathi zilinga kangakanani, cishe ngeke ufune ukudlala i-Bee Gees phakathi nomhlangano wakho wonyaka wabatshalizimali.

    Izithombe ezifanele zingasetshenziswa ukuxoxa indaba kangcono kunamaslayidi aminyene e-PowerPoint. Ukuxoxa indaba ngokubuka kusho ukudlulisa umqondo noma imizwa ngobuhle nangaphandle kwamagama. Isibonelo, i-ballet idlala indaba ngokubukeka ngezenzo zabadansi futhi umculo usiza ukusekela isimo sengqondo. Ngokufanayo, ubuhle bomcimbi wakho busiza ukuxhumana netimu noma ngabe uyabungaza, wethula umkhiqizo omusha, noma ubuyekeza abaninimasheya bakho. Inhlanganisela yomculo nokubonwayo ikhulisa umuzwa ezithamelini.

  • Cabangela ifomethi - Ukuze uxhumane nezithameli, abathengisi bakha okuqukethwe kwefomu elifushane. Cabanga ngohlelo lwe-TV—eziningi zihlukaniswe izingxenye ezimfushane, ezingaba yimizuzu eyi-10 ubude. Kunesizathu salesi sikhathi— abantu bathanda ukumunca okuqukethwe ngeziqeshana ezimfushane futhi bavame ukuhlukanisa ngaphandle kokuphumula okubukwayo. Emcimbini wefomethi ende, ukhiye uwukusebenzisa ama-segue adonsa ukunaka ukusuka esihlokweni kuye esihlokweni ukuze ugcine izethameli zibambe iqhaza.

    Amasegimenti arekhodiwe ngaphambili angenye indlela yokwengeza intshisekelo kumcimbi wefomethi ende. Ngokungeza ividiyo eqoshwe kusengaphambili ekhiqizwe kahle emcimbini obukhoma, ukushintsha ekukhiqizeni kudala isithakazelo esibonakalayo, kugcine ukunaka kwezithameli kugxilile.

  • Vumela ukubuka okuhambisanayo - Nakuba ulwazi lwezethameli ezibukhoma lubalulekile, khumbula ukuthi abantu abaningi bangase babukele uma befuna. Qiniseka ukuthi unikeza okuqukethwe okudingekayo endaweni eyodwa emaphakathi — futhi ubuke amamethrikhi akho okubuka ekhuphuka!

I-BrandLive Ingasiza Kanjani

I-BrandLive iyinkundla yemicimbi ebonakalayo esetshenziswa izinkampani ezingcono kakhulu emhlabeni ukudala imicimbi enegama, ama-webinars, nokuzizwisa kokusakaza bukhoma kwezikhathi zabo ezibaluleke kakhulu nezethameli. Isixazululo se-BrandLive sihlanganisa inkundla yobuchwepheshe nokugcizelela kokuqukethwe kwevelu yokukhiqiza okuphezulu nokudala. Le punch eyodwa-embili iyinzuzo yethu yokuncintisana - ubuchwepheshe bethu busezingeni lomhlaba futhi sinestudiyo sokukhiqiza sangaphakathi neqembu eligcwele ubuciko.

I-BrandLive ikhiqize imicimbi engu-50,000, ngababukeli abangu-30,000,000 ababale amahora angu-75,000 okusakazwa kwemikhiqizo ephezulu okuhlanganisa i-Nike, i-Adidas, i-Levis, i-Kohler, i-Sony, i-Amazon, nokuningi.

Eminye imicimbi eminingi ebonakalayo/izinkundla zomhlangano zigxila ezicini zokuphatha umcimbi, kanti ngenkathi sicabanga ukuthi nazo zibalulekile, ngaphandle kokugxila kwikhwalithi yokuqukethwe izehlakalo ngokuvamile azikhuthazi, okuholela ekuzibandakanyeni okubi nasekutubekeni. Izinga lethu lababekhona emcimbini ngu-90% (v. isilinganiso sembonini esingu-30-40), noma u-95% uma ufaka phakathi lokho okufunayo. Kunesizathu esenza izinga lethu lokufika liphezulu kakhulu: sikhiqiza okuqukethwe abantu abafuna ukukubuka.

Singasiza inkampani yakho ukuthi ikukhiqizele okuhle kakhulu:

  • Ama-Webinars kanye Nemicimbi Yolwazi
  • Umhlangano wobudlelwane babatshalizimali/namasheya
  • Ukukhishwa Komkhiqizo Wonyaka
  • Ukuqeqeshwa Kwangaphakathi
  • Imicimbi Yobuholi Bebhrendi/Yemicabango
  • Okuhlangenwe nakho Kwamavidiyo Abukhoma Okukhaliphile
  • Imihlangano Yangaphakathi Yezandla Zonke noma yamahholo edolobha
  • Futhi nokuningi…

Nasi isibonelo esisheshayo: sisanda kusebenza ne-Amazon ngenkathi isingatha I-Amazon Conflux, lapho bahlanganise khona umphakathi wabo wabaklami abangu-1,500 abavela emhlabeni wonke ukuze bahlanganyele nochwepheshe bemiklamo emisha. Okuhle kakhulu ngalokho okwenziwa yi-Amazon ukuthi icabanga ukuthi ingabandakanya kanjani le miphakathi emincane ngezindlela ezithokozisayo nezihambisana nalabo abakhona. Kwesinye isikhathi ukusingatha umcimbi mathupha akwenzeki, ifomethi ebonakalayo ivumela izinkampani ukuthi zixhumane nemiphakathi ngokuletha okuqukethwe okuhlobene kakhulu, okujulile ngefomethi yokusebenzisana.

Imicimbi ebonakalayo, ama-webinars, namavidiyo abukhoma kungena kuphi esu lakho lokumaketha? Singakutshela okwengeziwe - xhumana nathi ukuze uthole idemo lapha. Asikwazi ukulinda ukukwenzela umlingo.

Hlela idemo ye-BrandLive

USam Kolbert-Hyle

USam Kolbert-Hyle unguMongameli kanye ne-CEO ye I-Brandlive. I-Brandlive isiza amabhrendi ahamba phambili emhlabeni ukuthi adale ukuzizwisa okuhambisa abantu - kusukela emihlanganweni yangaphakathi yesitayela sehholo ledolobhana kuya emicimbini emikhulu yokuthengisa engenisa imali. Ngaphansi kobuholi buka-Sam, uBrandlive ukhule esuka kwidlanzana labasebenzi waya ngaphezu kwe-150 futhi usingathe imicimbi yamatende ezinkampanini ezifana ne-Nike, Nintendo, Ark Invest, The Wall Street Journal, Square, Google, GoPro, kanye ne-Adidas, futhi ukleliswe endaweni yokuqala ku-Live. Imicimbi esohlwini Lwezinkampani Ezithuthuka Kakhulu Zenkampani Kakhulu ngo-1 nasesigabeni samavidiyo asafufusa ngo-2021.

Izihloko ezihlobene Nalesi

UCABANGANI?

Le sayithi isebenzisa i-Akismet ukunciphisa ugaxekile. Funda ukuthi idatha yakho yokuphawula isetshenziswa kanjani.

Buyela emuva kunkinobho phezulu