Izinyathelo ezibonakalayo: Amavidiyo nemidiya ezuziwe

izinyathelo ezibonakalayo

Izinyathelo ezibonakalayo inikeza ama-ejensi nemikhiqizo emikhulu nethuba lokusabalalisa okuqukethwe kwabo kubabukeli abafanele. Ingxenyekazi yabo ifinyelela ababukeli bamavidiyo abangaphezu kwezigidi ezingama-380 njalo ngenyanga. Kuze kube manje, balinganise ukubukwa kwamavidiyo we-3 trillion, amavidiyo angaphezu kwezigidi ezingama-500, nemikhankaso engaphezu kwe-10,000 yokukhangisa ividiyo.

Izinyathelo ezibonakalayo ziletha isikhangiso sevidiyo esisekelwe ekukhetheni okulungile kumuntu ofanele ngesikhathi esifanele kumshicileli ofanele, sisiza abakhangisi bomkhiqizo ukuthi balwe nokwehlukaniswa kwemidiya ngenkathi balungiselela ukubukwa okuzuziwe.

Izinyathelo ezibonakalayo empeleni isungule amamethrikhi asetshenziswayo agunyazwe nguMkhandlu Wokulinganiswa Kwemidiya, iqembu lemboni elicwaninga futhi livume izinsizakalo zokulinganisa abezindaba:

  • I-True Reach ™Imethrikhi yokuqala yokusebenza egunyaziwe ye-MRC yemidiya ekhokhelwayo, ephethwe nabatholile.
  • Abelana Choice ™: Imethrikhi yokuqala ngohlobo lwayo ukukala ukusebenza komkhiqizo okuhlobene kuvidiyo esuselwa kokuzikhethela.
  • Ukuzibandakanya kwevidiyo: Imethrikhi yokusebenza ebonisa ukuthi abantu basebenzisana kanjani nokuqukethwe kwevidiyo enophawu.

Izinyathelo ezibonakalayo iphatha imikhankaso yamavidiyo yabakhangisi abaningi abanethonya elikhulu emhlabeni, njengeP & G, iFord, iMicrosoft, ne-Unilever, kanye nezinhlangano zezindaba ezifana neStarcom MediaVest, iMindshare, ne-Omnicom, Izinyathelo Ezibonakalayo ziphethe isikhundla esisodwa embonini yamavidiyo.

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