Izibalo nokuhlolaUkukhangisa OkuqukethweAmavidiyo Wokumaketha Nokuthengisa

Izinyathelo ezibonakalayo: Amavidiyo nemidiya ezuziwe

Izinyathelo ezibonakalayo inikeza ama-ejensi nemikhiqizo emikhulu nethuba lokusabalalisa okuqukethwe kwabo kubabukeli abafanele. Ingxenyekazi yabo ifinyelela ababukeli bamavidiyo abangaphezu kwezigidi ezingama-380 njalo ngenyanga. Kuze kube manje, balinganise ukubukwa kwamavidiyo we-3 trillion, amavidiyo angaphezu kwezigidi ezingama-500, nemikhankaso engaphezu kwe-10,000 yokukhangisa ividiyo.

Izinyathelo ezibonakalayo ziletha isikhangiso sevidiyo esisekelwe ekukhetheni okulungile kumuntu ofanele ngesikhathi esifanele kumshicileli ofanele, sisiza abakhangisi bomkhiqizo ukuthi balwe nokwehlukaniswa kwemidiya ngenkathi balungiselela ukubukwa okuzuziwe.

Izinyathelo ezibonakalayo empeleni isungule amamethrikhi asetshenziswayo agunyazwe nguMkhandlu Wokulinganiswa Kwemidiya, iqembu lemboni elicwaninga futhi livume izinsizakalo zokulinganisa abezindaba:

  • I-True Reach ™Imethrikhi yokuqala yokusebenza egunyaziwe ye-MRC yemidiya ekhokhelwayo, ephethwe nabatholile.
  • Abelana Choice ™: Imethrikhi yokuqala ngohlobo lwayo ukukala ukusebenza komkhiqizo okuhlobene kuvidiyo esuselwa kokuzikhethela.
  • Ukuzibandakanya kwevidiyo: Imethrikhi yokusebenza ebonisa ukuthi abantu basebenzisana kanjani nokuqukethwe kwevidiyo enophawu.

Izinyathelo ezibonakalayo iphatha imikhankaso yamavidiyo yabakhangisi abaningi abanethonya elikhulu emhlabeni, njengeP & G, iFord, iMicrosoft, ne-Unilever, kanye nezinhlangano zezindaba ezifana neStarcom MediaVest, iMindshare, ne-Omnicom, Izinyathelo Ezibonakalayo ziphethe isikhundla esisodwa embonini yamavidiyo.

Douglas Karr

Douglas Karr i-CMO ye VulaINSIGHTS kanye nomsunguli we Martech Zone. UDouglas usize inqwaba yeziqalo eziphumelelayo ze-MarTech, uye wasiza ekukhuthaleni okungaphezu kuka-$5 bil ekuthengeni nasekutshalweni kwe-Martech, futhi uyaqhubeka nokusiza izinkampani ekusebenziseni nasekuzenzeleni amasu azo okuthengisa nokumaketha. UDouglas uyingcweti yokuguqula idijithali eyaziwa emhlabeni wonke kanye nesikhulumi se-MarTech. UDouglas futhi ungumbhali oshicilelwe wencwadi kaDummie kanye nencwadi yobuholi bebhizinisi.

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