Ukukhangisa Okuqukethwe

Isebenza kanjani i-OTT Technology nge-TV yakho

Uma uke wabuka ngokuzitika a TV ku-Hulu noma ubuke i-movie ku-Netflix, usebenzise okuqukethwe okuphezulu futhi kungenzeka awukaqapheli. Ngokuvamile okubizwa nge-OTT emiphakathini yokusakaza nobuchwepheshe, lolu hlobo lokuqukethwe lugwema abahlinzeki be-TV bezintambo bendabuko. Isebenzisa i-inthanethi njengemoto ukusakaza okuqukethwe njengesiqephu sakamuva se-Stranger Things noma, endlini yami, Downton Abbey.

Ubuchwepheshe be-OTT abugcini nje ngokuvumela ababukeli ukuthi babukele izinhlelo namamuvi ngokuchofoza inkinobho, kodwa futhi bubanika inkululeko yokwenza lokho ngokwemibandela yabo noma nini lapho befuna. Ake ucabange ngakho isikhashana. Kukangaki esikhathini esidlule kudingeke ukuthi uphume ohlelweni ngoba bekungekho ndlela yokuthi uzophuthelwa ukuphela kwesizini kohlelo lwakho lwe-TV oluyintandokazi yokuqala?

Impendulo cishe ingaphambili Ama-VCR futhi I-DVR zethulwa - engizama ukukusho ukuthi indlela esidla ngayo abezindaba ishintshe kakhulu. Ubuchwepheshe be-OTT buxegise imikhawulo phakathi kwabahlinzeki bokuqukethwe nabasebenzisi ngenkathi bunikeza abathengi ukufinyelela ezinhlelweni zokuzijabulisa abazilindele kumafilimu amakhulu nezitudiyo ze-TV. Futhi, ingabe ngishilo ukuthi ayithengiswa kakhulu?

Ngaphambi kokwethulwa kokuqukethwe kwe-OTT - ireferensi yokuqala eyaziwayo yaleli gama yayisencwadini ka-2008 Isingeniso Sezinjini Zokusesha Ividiyo nguDavid C. Ribbon noZhu Liu; imikhuba ye-TV yezibukeli iye yahlala ifana phakathi neminyaka. Kafushane, uthenge ithelevishini, wakhokha inkampani yamakhebula ukuze uthole inqwaba yamashaneli, futhi voila, ube nomthombo wokuzijabulisa kusihlwa. Kodwa-ke, izinto zishintshe kakhulu njengoba abathengi abaningi benqamule intambo kanye nanoma yiziphi izimfuno ababekwa zona yizinkampani zamakhebula.

I-64% yemindeni engu-1,211 eyahlolwa ithe isebenzisa isevisi efana ne-Netflix, i-Amazon Prime, i-Hulu, noma ividiyo uma ifunwa. Iphinde yathola ukuthi u-54% wabaphenduli bathi bavame ukufinyelela i-Netflix ekhaya, cishe inani eliphindwe kabili (amaphesenti angu-28) abenza emuva ngo-2011. Eqinisweni, kusukela ngo-Q1 2017, INetflix ibinababhalisi bokusakaza abayizigidi ezingama-98.75 emhlabeni wonke.

Leichtman Research Group

Nakhu okupholile ishadi ekhombisa umkhondo wayo wokubusa umhlaba.

Nakuba i-OTT ibone ukukhula okukhulu ekudumeni phakathi kwemindeni emhlabeni wonke, indawo eyodwa ikakhulukazi engiyiqaphelile lapho esanda kuthola khona ukuthandwa okukhulu ingaphakathi komphakathi wamabhizinisi. Phakathi nonyaka odlule noma ngaphezulu, ngibone izinhlangano ezimbalwa zisebenzisa ubuchwepheshe be-OTT ukuze zibonise ulwazi lwazo noma zifinyelele komunye umuntu ngokushesha. Leli khono libaluleke kakhulu phakathi kwabaphathi abamatasa abadinga ulwazi lwakamuva kakhulu kungakhathaliseki ukuthi bakuphi.

Isibonelo esisodwa esiyinhloko isevisi esakaza uhlelo lwami lwe-TV I-C-Suite noJeffrey Hayzlett. Ngasekuqaleni konyaka, lesi siteshi sebhizinisi ebesifunwa kakhulu sakha ubudlelwano naso I-ReachMeTV, a inethiwekhi yokuzijabulisa eneziteshi eziningi kanye nenkundla yokusabalalisa yomhlaba wonke, ukuze ngisakaze uhlelo lwami kuthelevishini ezikhumulweni zezindiza ezinkulu ezingu-50 e-United States namahhotela angaphezu kwesigidi ezweni lonke. Ukubona uhlelo lwami luzuza ukubonakala okwengeziwe kuyajabulisa, ikakhulukazi kubabukeli engifuna ukubafinyelela.

Ngokubona kwami, izikhumulo zezindiza namahhotela ngokungenakuphikiswa ezinye zezindawo ezinhle kakhulu zokubamba ukunakwa okungahlukanisiwe kwabahambi bebhizinisi abavame ukuthola ukuthi isikhathi sabo sokuphumula kuphela phakathi nesikhathi sisalinde ukubamba indiza noma ukuphumula endaweni yokwamukela izivakashi ehhotela (thatha komunye umuntu okwazi kahle lokhu).

Ngaphambilini, uma isikhulu sebhizinisi sifuna ukubuka noma yimiphi imibukiso yebhizinisi, kuzofanele akwenze “ngendlela yakudala” yokuyibuka ngesikhathi esithile. Kodwa ngokwethulwa kobuchwepheshe be-OTT, bangafinyelela izinhlelo ezihlangabezana nezinto abazithandayo emugqeni wabo wesikhathi.

Ngiqinisekile ukuthi ubuchwepheshe be-OTT buzoqhubeka bukhula esikhathini esizayo njengoba siba umphakathi othuthuke kakhulu ngokwedijithali. Lokhu kukhula kuzokwenza amabhizinisi kanye nabathengi ngokufanayo baxhumane emhlabeni wonke ngaphandle kwezingqinamba abahlinzeki bezintambo abasabele zona isikhathi eside kakhulu. Njengoba isidingo sokufinyelela ngokushesha ohlelweni lokuzijabulisa nokufundisa sikhula, kuzojabulisa ukubona ukuthi ubuchwepheshe be-OTT buzosiyisa kude kangakanani. Angazi ngawe, kodwa ngizobe ngilalele ukuze ngithole.

UJeffrey Hayzlett

UJeffrey Hayzlett ungumphathi wethelevishini nomsakazo wokuqala I-C-Suite noJeffrey Hayzlett futhi Izindlela Zokulawula ku-C-Suite TV naku Wonke Amabhizinisi noJeffrey Hayzlett ku-C-Suite Radio. UHayzlett ungusaziwayo webhizinisi lomhlaba wonke, isikhulumi, umbhali othengisa kakhulu, kanye noSihlalo we-C-Suite Network, ikhaya lenethiwekhi enamandla kunayo yonke yabaholi be-C-Suite. Xhuma noHayzlett kuvuliwe Twitter, FacebookI-LinkedIn, noma Google.

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