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Uhlu Lokuhlola: Uhlu Oluphelele Lwezinyathelo Ezingu-40+ Zokwethula Ngempumelelo Iwebhusayithi Entsha, Isitolo Se-inthanethi, noma Ukuvuselela Isayithi

Kungakhathaliseki ukuthi ngethula iwebhusayithi esizindeni esisha noma ngethula kabusha iwebhusayithi yeklayenti, kunezinyathelo ezimbalwa engizithathayo ukuze ngiqinisekise ukuthi isayithi yethulwa ngendlela efanele futhi ifinyeleleka ngokugcwele kubasebenzisi nezinjini zokusesha. Ngizosho ezinye izibonelo zama-plugin noma izinhlelo zokusebenza esihlokweni esilandelayo, kodwa lesi akusona isiqephu esiqondene ne-platform.

Lesi sihloko sithatha ngokuthi wakhe isayithi endaweni noma endaweni yesiteji futhi usebenza ukubeka isayithi ekukhiqizeni lapho lingafinyelelwa khona esidlangalaleni.

Iwebhusayithi Go-Live Prechecks

Ngenkathi yakhiwe endaweni noma esiteji:

  1. Ukuhlanganiswa - Ingabe ukuhlolile konke ukuhlanganiswa kusayithi lamanje futhi waqinisekisa ukuthi kulungiselelwe kahle kusayithi elisha?
  2. Izici - Ingabe isayithi lakho elisha linayo zonke izici kufakwe kuyo ukuthi udinga ukuxhumana ngempumelelo namathemba akho kanye namakhasimende?
  3. Ukuqondisa kabusha Ikhasi - Hlola ukuthi amakhasi afinyelelwe ngaphambilini akhona noma aqondiswe kabusha ngendlela efanele emakhasini esizeni esisha. Ngikhasa isayithi ekhona Ukumemeza Ixoxo SEO Spider ukuze uthole uhlu olubanzi lwamakhasi akhona kanye nokuhlola Semrush emakhasini okuyiwa kuwo axhunywe emuva ukuze ngiqinisekise ukuthi izinga alilahleki (futhi ngezinye izikhathi libuye litholakale ngokutholwa kwamakhasi amadala noma izimpahla ebezisusiwe.
  4. Izixhumanisi Eziphukile – Ngibheka kokubili isayithi elikhona kanye nesayithi elisha ukuze ngithole noma yiziphi izixhumanisi eziphukile zamakhasi noma izimpahla ukuze ngiqinisekise ukuthi isayithi elisha alinakho ukuzulazula kwangaphakathi noma izixhumanisi ezizoholela kumakhasi angu-404 Angatholakali.
  5. Uhlelo lolimi nesipelingi - Ayikho into ephoxa ukwedlula ukwethula isiza esisha esine-typo. Asizethembi kulokhu futhi sisebenzisa a uhlelo lolimi nesipelingi isicelo sokuqinisekisa ikhophi kuwo wonke amakhasi nama-imeyili.
  6. Ukucindezelwa kwesithombe - I cindezela zonke izithombe kusayithi elisha ukuqinisekisa ukuthi angizikhulisi kakhulu izikhathi zokulayisha ikhasi.
  7. Imakethe - Ngiyaqinisekisa ukuthi umaka wamakhasi ami uthuthukisiwe, ngiqinisekisa ithegi eyodwa ye-h1 ekhasini ngalinye, ngokusetshenziswa okufanele kwezinto ze-HTML5 njengama-asides, onyaweni, izihloko, omaka besihloko, njll.
  8. Amazwibela Acebile - Ngiyakuqinisekisa lokho konke okwami imakhaphu yamazwibela acebile ivumelekile nokuthi noma yiluphi ulwazi lwe-schema lusesikhathini samanje, njengekheli, amahora, isithombe senkundla yezokuxhumana, njll.
  9. zokuphawula - Amathuba ukuthi wethula isayithi elisha njengengxenye yokugcina umkhiqizo wakho umusha. Ingabe ubuyekeze konke okushiwo yizithombe nombhalo zomkhiqizo wakho kusayithi elisha?
  10. Amafomu - Ngabe usuwamisile futhi wahlanganisa wonke amafomu okuxhumana, ukungena nge-imeyili, namanye amafomu adingekayo kusayithi lakho?
  11. Iselula Iyasabela - Nakuba amasayithi amaningi eklanyelwe kudeskithophu, kubalulekile ukusebenzisa isayithi lakho kumakhalekhukhwini ukuze uqinisekise ukuthi amakhasi aphendula ngokugcwele futhi azodlula konke. ukuhlolwa kokusabela kweselula.
  12. Ibalazwe - Ngiyaqinisekisa ukuthi imephu yesayithi ye-XML yesayithi yakhiwe kahle ukuze kuqinisekiswe ukuthi isayithi lingaba khona ikhonjwe ngezinjini zokusesha uma ngiyibhalisa ngemuva kokuba bukhoma.
  13. Ukuhlolwa Kwezinga - Ngithatha isifinyezo sokuthi isiza samanje sifinyelela kanjani ezinjinini zokusesha sisebenzisa ithuluzi elifana nalokhu Semrush.
  14. Izinombolo Zefoni Yesixhumanisi – Ngibuyekeza zonke izinombolo zocingo esizeni futhi ngiqinisekise ukuthi zikhona kuxhunywe kahle kubasebenzisi beselula.
  15. Ukumaka umcimbi - Ngiyaqinisekisa ukuthi noma iyiphi ikhodi eyengeziwe yokuthwebula imicimbi yezibalo (ukuchofoza kwefoni, ukuthunyelwa kwefomu, ukuchofoza kokubizela esenzweni) isetshenzisiwe futhi izosebenza ngokushesha nje lapho isayithi libukhoma futhi izibalo zinikwe amandla.
  16. uMhloli – Ingabe isiza sakho sihlolelwe ukufinyeleleka yilabo abakhubazekile? Noma uhlanganise i isixazululo sokufinyeleleka?
  17. Ukufinyelela - Ingabe usethe bonke abasebenzisi esizeni esisha ngezimvume zabo ezifanele? Ingabe ukunikeze konke ukufinyelela kwengqalasizinda okudingayo eqenjini langaphakathi uma kwenzeka lidinga ukuyifinyelela?
  18. Isipele – Ngenza isipele isiza esikhona ngilungiselela noma yiluphi uhlobo lwenhlekelele olungase ludinge ukuthi lubuyiselwe ngokushesha.
  19. Yethula Uhlelo - Ubazisile bonke abantu abanesibopho ngomugqa wesikhathi wokwethulwa, izibopho zabo, nokuthi nizokhulumisana kanjani kunoma yiziphi izinkinga? Lokhu kufanele kufake uhlu lwabahloli bangaphakathi nabangaphandle besayithi.

Ukuhlola Iwebhusayithi Go-Live

Ngokushesha nje lapho isayithi selibukhoma:

  1. Isitifiketi sokuphepha - Uma wonke amaseva e-DNS esebuyekeziwe futhi asakazwa ngendawo entsha yesayithi, ngifaka isitifiketi sokuphepha (I-SSL). Lokhu ngezinye izikhathi kuthatha isikhashana futhi awunakho ukulawula okuningi - yingakho sivame ukwethula isayithi ngaphandle kwezikhathi zokusetshenziswa okuphezulu.
  2. Isipele - Manje ngisekela isayithi esanda kwethulwa ukuze ngiqinisekise ukuthi nginekhophi entsha yesayithi elisha uma kwenzeka siphazamisile okuthile enqubweni yokwethulwa kwesayithi. Ungamangala ukuthi into elula efana nokumosha a sesha bese ufaka esikhundleni ingacekela phansi isayithi esanda kwethulwa. Ngemva nje kwalo lonke ushintsho kusuka lapha kuqhubeke ngizokwenza izipele ezenziwa ngesandla.
  3. Ukusesha Kwesizinda bese Ufaka esikhundleni - Uma isayithi belikuseva yesiteji, ngokuvamile kunezindlela zesizinda ezidinga ukubuyekezwa kuyo yonke isayithi. Ngisebenzisa ithuluzi lokusesha kanye nokufaka esikhundleni, ngizobuyekeza isayithi ukuze ngiqinisekise ukuthi azikho izixhumanisi zendawo yesiteji nokuthi zonke izinkomba zisebenzisa ukuxhumana okuphephile (https).
  4. Ilayisense - Uma nginelayisense izingqikithi, ama-plugin, noma amanye amathuluzi, ngiqinisekisa ukuthi isayithi elibukhoma libhaliswe ngokufanelekile kunesayithi lesiteji ukuze yonke into isebenze kahle futhi ingabuyekezwa.
  5. SMTP - Ngimisa isiza ukuthi sisebenzise i-akhawunti ye-imeyili yehhovisi ukuthumela imilayezo ephumayo esikhundleni seseva, ngokuvamile I-plugin ye-SMTP.
  6. Ukuhlolwa kokuguqulwa - Ngihlola wonke amafomu esizeni ukuze ngiqinisekise ukuthi idatha ithwetshulwe kahle futhi idluliswa kunoma yikuphi ukuhlanganiswa. Uma kuyisayithi ye-e-commerce, ngokuvamile ngihlinzeka ngemali kubahloli ezweni lonke ukuze bahlole futhi benze ukuthenga kwangempela komkhiqizo ukuze kuqinisekiswe ukucubungula inkokhelo nokuhlanganiswa kokuthumela kuyasebenza. Futhi siqinisekisa ukuthi zonke izaziso ze-imeyili eziphumayo, ezizenzakalelayo kubasebenzisi nezangaphakathi ziyatholwa.
  7. Ukumaka - Ngiyaqinisekisa ukuthi i-Google Tag Manager ifakwe kahle kusayithi nokuthi i-Google Analytics iyadubula. Lokhu kuhlanganisa ukuqapha imicimbi njengokuthunyelwa kwamafomu, ukuqaliswa kwengxoxo, noma imicimbi ye-e-commerce.
  8. I-Caching - Ngokuvamile ngiqinisekisa ukucushwa kwenqolobane kusayithi, ngisula inqolobane, futhi ngiqinisekisa ukuthi isayithi lenza kahle.
  9. Ukunikezwa kwenethiwekhi yokuqukethwe – Ngilungisa a inethiwekhi yokulethwa kokuqukethwe (CDN) ukukhulisa isivinini sesayithi kanye nempahla ngokwendawo.
  10. Isikhafu - Futhi, usebenzisa Ukumemeza Ixoxo SEO Spider Ngicaca isayithi ngifuna noma yimaphi amaphutha noma ezinye izinkinga zokusebenza.
  11. robots.txt - Ngiyaqinisekisa ukuthi akukho lutho oluvimba isayithi ukuthi libe khona ifinyelelwe yizinjini zokusesha. Njengoba amasayithi athuthukiswa ezindaweni zesiteji, izinjini zokusesha ngokuvamile azikhuthazwa ukuthi zikhombe isayithi. Uma uba bukhoma, kufanele uqinisekise ukuthi isilungiselelo sibuyekeziwe.
  12. Ukucinga Engines - Uma ngiqinisekile ukuthi isayithi liyasebenza futhi lisebenza kahle, ngibhalisa isayithi nge-Google Search Console kanye nabaphathi bewebhusayithi be-Bing ukuze ngiqinisekise ukuthi icaca kahle futhi namamephu esayithi ayatholakala.
  13. Okurekhodiwe Kweseshini – Faka inkundla ukuze uthole amaseshini omsebenzisi aqoshiwe futhi uthole amamephu okushisa ajulile ukuthi isayithi lisetshenziswa kanjani ukubona ukuthi kukhona ukudideka.
  14. Yethula Ukuhlola - Amathimba akho angaphakathi nangaphandle manje kufanele alawule ukuhlola kwawo isayithi kuwo wonke amaselula kanye nedeskithophu kanye neziphequluli ezihlukahlukene ukuze aqinisekise ukuthi isebenza kahle. Yonke impendulo kufanele ingene endaweni yokugcina lapho udaba ngalunye lungabekwa eqhulwini futhi lulungiswe.
  15. SEO Audit – Ngifaka futhi ngilungise ithuluzi elifana nalo Semrush ukuhlola nokuqapha isayithi nganoma yiziphi izinkinga.

Iwebhusayithi Go-Live Postchecks

Ezinsukwini ezilandelayo zokuba bukhoma nangemva kokuba isayithi selivuliwe futhi lithola izivakashi, ngiyaqhubeka nokusebenza ukuze ngilungiselele isayithi:

  1. Promotion - Siqinisekisa ukuthi isiza esisha simenyezelwa kubasebenzisi abakhona, abasebenzi, futhi simenyezelwa esidlangalaleni ezingosini zokuxhumana zenkampani - samukela impendulo evela kubo bonke! Lokhu kungase kuhlanganise nobudlelwane bomphakathi nemikhankaso yokukhangisa ukuze kuthuthukiswe ukwethulwa.
  2. Sesha I-Console Monitoring - Ngiqapha i-Google Search Console kanye ne-Bing Webmasters nsuku zonke ngifuna noma yiziphi izinkinga ezingase zitholakale kusayithi.
  3. 404 Ukuqapha - Ngiqapha amakhasi angama-404 ngisebenzisa i-Google Analytics noma ithuluzi langaphakathi njenge-WordPress' I-RankMath SEO i-plugin.
  4. Ukuqapha Izibalo - Ngibuyekeza izibalo nsuku zonke ngifuna noma yiziphi izinkinga okungenzeka zenzeka. Uma kuyisayithi elingena esikhundleni, ngivame ukuqhathanisa ukuziphatha komsebenzisi ngaphambi nangemuva kokuba bukhoma. Lokhu kubandakanya ukugada umcimbi wokuguqulwa.
  5. Ukuqapha Izinga - Izinga lesayithi lingashintshashintsha kakhulu emasontweni ambalwa okuqala okwethulwa ngakho-ke ngibheka izinga lenyanga ngemuva kokuba isiza sibukhoma Semrush ukubona ukuthi asizange sibe nokulahlekelwa okukhulu futhi sibheke amathuba okukhulisa izinga ukusuka lapha ukuya phambili.
  6. Ukuqapha Ngokuncintisana - Kungani unesayithi elisha uma ungazami ukuzuza isabelo semakethe? Ukusebenzisa ithuluzi like Semrush, sisetha zonke izimbangi ezifanele bese siqapha ukuthi isayithi lami likleliswa kanjani uma liqhathaniswa nelabo.
  7. izipele - Ngicabanga ukuthi unesixazululo esiyisipele futhi ubuyisele kabusha kusayithi lakho ukuya phambili… kodwa idinga ukuba yingxenye yohlu lwakho lokuhlola uma kwenzeka! Ngesayithi elifana ne-WordPress, sisebenzisa ligcina uthi lokuphotha luzungeza ukusingathwa okuphethwe okunokusekela ngokuchofoza okukodwa kanye nokubuyisela okwakhelwe ngaphakathi nokuzenzakalelayo.
  8. Ukubika - Nakuba ngokuvamile sinemibiko yanyanga zonke yamakhasimende ethu, ngesikhathi sokwethulwa okufana nalokhu ngokuvamile sizowabika masonto onke ngendlela isayithi elisebenza ngayo. Siphinde sigcine amathimba okwethulwa kanye nabahloli benolwazi ngazo zonke izinkinga nezisombululo.

Uma uthembele ejensi ukuthi iqalise isiza sakho, ngeke ngibashiyele bona ukuqinisekisa ukuthi konke lokhu kuyanakekelwa. Ungamangala ukuthi umuntu wesithathu angakhohlwa kalula kanjani izinto ezimbalwa ohlelweni. Angikusho lokhu ngoba ngicabanga ukuthi ama-ejensi ayashoda… ukuthi nje ibhizinisi lakho hhayi elazo ngakho kufanele uhole ukuze uqinisekise ukuthi konke kufezwayo!

Ngingeke futhi nginikeze izinsizakalo zefemu yami. Highbridge yenza ithoni yokuklama kabusha kwesayithi enkulu kakhulu, okuqukethwe nokufuduka kwe-e-commerce, nokuhlanganiswa okuyinkimbinkimbi.

Contact Highbridge

Ukudalula: Martech Zone isebenzisa izixhumanisi ezahlukahlukene ezihambisanayo kulesi sihloko.

Douglas Karr

Douglas Karr ungumsunguli we Martech Zone kanye nochwepheshe owaziwayo wezinguquko zedijithali. UDoug uyi Isikhulumi Somphakathi Esisemqoka. Ungu-VP nomsunguli we Highbridge, inkampani egxile ekusizeni izinkampani zamabhizinisi ukuba ziguqule ngokwamanani futhi zikhulise ubuchwepheshe bazo bokutshala imali besebenzisa ubuchwepheshe beSalesforce. Usungule izindlela zokumaketha ezidijithali namasu womkhiqizo I-Dell Technologies, GoDaddy, Salesforce, Ama-Webtrends, Futhi I-SmartFOCUS. UDouglas futhi ungumbhali we Ukubhuloga Kwebhizinisi KwamaDummies futhi co-umbhali we Incwadi Engcono Yezebhizinisi.

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