Amazinga Wobumfihlo Wewebhusayithi

amazinga wobumfihlo bewebhusayithi

Mina noMarty besiphezulu e I-Social Media Club eChicago ibanjwe abantu abahle ku Edelman. Isihloko bekunguTransparency kwiSocial Media kanti labo abebekade bephaneli bekunguTom Chernaik, oyi-CEO ye Cmp.ly, UMichael Kiefer, GM ku I-BrandProtect, Rich Sharp, SVP yeDigital Health Group Edelman noRoula Amire, Umhleli Wokuphatha we I-Ragan.com. Ingxoxo ibigxile ekusongelweni nasebungozini obuhambisana nemithombo yezokuxhumana nokuthi izinkampani zingahlela kanjani, zivikele futhi ziphendule kanjani ezindabeni. Kube yingxoxo enkulu futhi leyo mikhiqizo emikhulu ebhekene nayo manje… Ngiyethemba ukuthi amabhizinisi amancane naphakathi nendawo nawo aqala ukuqaphela!

Abakhangisi bezikhangiso bathuthukisa amathuluzi wokulandela ngomkhondo wabathengi asezingeni eliphakeme, izinhlangano zezinhlangano kanye namaqembu ezinzalo zabathengi bafuna izindinganiso eziqinile zobumfihlo. Ungalandeli, umkhankaso wokuphuma kokulandela umkhondo wewebhu wakamuva e-US uya ngokuya uqhamuka, lapho iziphequluli nezinkampani ngokufanayo zicindezelwa ekunikezeni ubuchwepheshe obulula bokugcina imininingwane yomuntu yangasese iyimfihlo. Kunesandulela eYurophu vele: i-European ePrivacy Directive ngumthetho odinga ukuthi amasayithi athole amandla okuthola imvume kubavakashi ukuwalandela. Bona izingqinamba osusondele kuzo, kanye nezinkinga ezingaba khona zemali engenayo eminye imithelela.

Ubumfihlo bewebhusayithi

Le infographic ikhishwe ngu Ensighten. I-Ensighten Ubumfihlo yisixazululo sobumfihlo nokuhambisana nesiqinisekisa ukuthi ukuqoqwa kwedatha yabathengi bewebhusayithi yakho kuhambisana ngokuphelele nenqubomgomo yakho yobumfihlo kanye nomthetho wase-US nowamazwe omhlaba ngokuqapha wonke amathegi wakho wewebhusayithi. Ubumfihlo be-Ensighten benza amasayithi athobele ngokuphelele izihloko zesiphequluli se-Do Not Track (DNT) kanye nemithetho yokungena ye-Cookie Law yase-UK, futhi ikunikeze amandla okuhlinzeka abathengi ngokuqoqwa kwemininingwane yokukhetha ukuphuma noma ukungena kwiwebhusayithi yakho.

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