Yini Injini Yokuqhathanisa Ehamba Phambili?

Izinjini zokuthenga ezihamba phambili zango-2012

Isu le-CPC lihlanganise idatha kusuka kubathengisi abaphezulu kwe-100 abasebenza online ngobukhulu obuhlukahlukene, cishe ukuchofoza okuyizigidi ezingama-4.2 kanye nemali eyizigidi eziyisishiyagalombili ukuthola imali ukuthola izinjini zokuthenga ezihamba phambili online.

Izinjini zokuthenga eziqhathanisa zifaka amawebhusayithi afana ne-Pricegrabber, Nextag, Izikhangiso Zomkhiqizo we-Amazon, Shopping.com, Shopzilla kanye ne-Google Shopping.

Esifundweni sihlaziya izindawo ezingcono kakhulu zokuthengwa kwe-ecommerce traffic traffic, imali engenayo, isilinganiso sokuguqulwa, izindleko zokuthengisa, kanye nezindleko ngamanani wokuchofoza ngakunye, bese sizikala ngokuphelele ukunquma umpetha osindayo we-CSE.

Ngezansi ukubuka okufushane kwe-Best Comparison Shopping Sites Report ngo-2012:

Abawinile Sekukonke

Izinjini zokuthenga ezihamba phambili zango-2012

Ama-CSEs aphezulu ayi-10 ka-2012

# 1: Ukusesha Komkhiqizo weGoogle (Kungekudala kuzoba Ukuthengwa kweGoogle - KHOKHELWE - imininingwane engaphezulu ngalokho lapha)*

I-Google Shopping yi-CSE ephezulu ebusayo ye-Q1 2011 ne-Q1 2012, futhi ibinesikhathi esithile. Yize abakwaShopzilla beshaya iGoogle ngomthamo wonkana ngo-2011, nezikhangiso ze-Amazon Product zaqhamuka zaya endaweni ephezulu yango-2012, uGoogle wenza njalo inani elikhulu lezimoto, futhi wabusa kuzo zombili izingxenye zemali engenayo yonke.

# 2: I-Nextag

I-Nextag ibuyise indawo yesibili yekhwalithi ephelele ye-CSE ngonyaka wesibili ilandelana futhi yaqinisekisa indawo ephezulu phakathi kwezindawo zokuthenga ezikhokhelwayo zango-2012. Ngenkathi ithrafikhi yonke ye-Nextag yehla kusuka ngonyaka owedlule, iseyinjini yesibili yokushayela engenayo ( Ngemuva kweGoogle), kokubili ngo-2011 nango-2012. I-Nextag iphinde yathuthuka kakhulu maqondana nokuguqulwa nezindleko zokuchofoza ngakunye (CPC) amanani wango-2012.

# 3: Ukubamba intengo

Ngenkathi uShopzilla ethatha indawo ephezulu yezinjini ngonyaka ka-2011, uPricegrabber wakhipha injini ngo-Q1 2012. Yize amazinga e-Pricegrabber's COS ne-CPC ehla, ithrafikhi nemali engenayo yahlala ingaguquguquki kuzo zombili lezi zingxenye.

Amasayithi Okuguqula Okuphezulu

Izinjini zokuthenga ezinesilinganiso esihle kakhulu sokuguqulwa

# 1: Usesho Lomkhiqizo we-Google

I-Google Product Search ibiyinjini yesibili ekhiqiza kakhulu izimoto ngo-2012, futhi ingumthombo omkhulu wemali engenayo yabathengisi. Ngenxa yalokho, kuyo yomibili i-2011 kanye ne-2012, iGoogle yathatha igolide le-Conversion Rate ngezilinganiso zethu.

# 2: I-Nextag

Ngemuva kwaGoogle kwimali engenayo, i-Nextag iyinjini yesibili eguqula kakhulu abathengisi ngo-2012.

# 3: iPronto

Yize iyinjini encane, uPronto upakisha isibhakela esinamandla sokuguqulwa kwabathengisi, uzungeza izinjini ezi-3 eziphezulu ngenani lokuguqulwa.

Izindawo ezihamba phambili zokuthengiswa (COS)

amasayithi wokuqhathanisa anezindleko ezinhle kakhulu zokuthengisa

# 1: Ukubamba intengo

Ukulandela ama-CSE wamahhala, i-Pricegrabber ithole indawo ephezulu yenjini ehamba phambili esigabeni sezindleko zokuthengisa (i-COS). Kuphakathi kwezinjini ezehle kuCOS isiyonke kusuka ngo-2011 kuya ku-2012.

# 2: I-Nextag

Yize i-COS ye-Nextag inyuke ngo-2012, kuseseyindlela yesibili engcono kakhulu yezinjini zokuthenga ze-COS.

# 3: Shopping.com

Ukuhlanganisa uhlu, i-Shopping.com ishaye izikhangiso zomkhiqizo we-Amazon ngezinjini zesithathu eziphansi ze-COS.

AmaMovers namaShaker wango-2012

Shopping.com iqhubekile yaze yafika endaweni yesine esezingeni lenjini yango-2012, phambilini eyayifikile ngo-6.

pronto isuke ekugcineni emazingeni wonke isendaweni yesi-7 kowezi-2012.

Injini Obonisa: Izikhangiso Zomkhiqizo we-Amazon

Izikhangiso Zomkhiqizo we-Amazon zingenye yama-CSEs amasha lapho ngakho-ke kubonakala ukukhula kakhulu eminyakeni yamuva. I-Q1 2012 ibone ukwanda okuphawulekayo kuthrafikhi yezikhangiso zomkhiqizo we-Amazon, kanye ne-bump yemali engenayo. Yize inani lokuguqulwa kwezikhangiso zomkhiqizo we-Amazon lehle lisuka ku-Q1 2011 laya ku-Q1 2012, ukungena kwabathengisi abasohlwini lohlelo, ukukhuphula ukuncintisana komunye nomunye kungenzeka kube imbangela yokwehla kokuguqulwa.

* I-Google Product Search izoba ngokusemthethweni ukuthenga kwe-Google ngo-Okthoba, funda ukuthi ungazilungiselela kanjani lapha.

Chofoza isixhumanisi esilandelayo ukuze uhlole isifundo esiphelele ku- amasayithi wokuthenga amahle kakhulu.

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