Iyini i-Backlinking? Ungawakhiqiza Kanjani Ama-Backlink Ekhwalithi Ngaphandle Kokubeka Isizinda Sakho Engcupheni

Liyini Isu Le-Backlinking?

Uma ngizwa umuntu ekhuluma igama i-backlink njengengxenye yesu jikelele lokumaketha kwedijithali, ngivame ukudikibala. Ngizochaza ukuthi kungani ngalokhu okuthunyelwe kodwa ngifuna ukuqala ngomlando othile.

Ngesinye isikhathi, izinjini zokusesha zazivame ukuba izinkomba ezinkulu ezazakhiwe ngokuyinhloko futhi zahlelwa njengohlu lwemibhalo. I-Pagerank Algorithm ye-Google iguqule isimo sosesho ngoba yasebenzisa izixhumanisi zekhasi okuyiwa kulo njengesisindo sokubaluleka.

Isixhumanisi esijwayelekile (ithegi yehange) ibukeka kanje:

Martech Zone

Njengoba izinjini zokusesha zicaca kuwebhu futhi zithwebula izindawo okuyiwa kuzo, zilinganisele imiphumela yenjini yokusesha ngokusekelwe ekutheni zingaki izixhumanisi ezikhomba leyo ndawo, ukuthi yayiyini amagama angukhiye noma imishwana esetshenziswe embhalweni we-anchor, eshade nokuqukethwe okunenkomba ekhasini okuyiwa kulo. .

Iyini I-Backlink?

Isixhumanisi esingenayo sisuka kusizinda esisodwa noma isizinda esingezansi kusizinda sakho noma kukheli elithile lewebhu.

Kungani I-Backlinks Ibalulekile

Ngokuvumelana ne Ikhasi lokuqala Sage, nanka ama-CTR amaphakathi ngendawo ekhasini lomphumela wenjini yokusesha (serp):

ukuchofoza kwe-serp ngezinga ngokwezinga

Ake sinikeze isibonelo. I-Site A kanye ne-Site B zombili ziyaqhudelana ngezinga lenjini yokusesha. Uma i-Site A inezixhumanisi eziyi-100 ezikhomba kuyo ngalelo gama elingukhiye embhalweni we-backlink, futhi i-Site B inezixhumanisi ezingu-50 ezikhomba kuyo, i-Site A izoba phezulu.

Izinjini zokusesha zibalulekile kuqhinga lokutholwa lanoma iyiphi inkampani. Abasebenzisi bezinjini zokusesha basebenzisa amagama angukhiye nemishwana ekhombisa inhloso yabo yokucwaninga ukuthenga noma isixazululo… futhi izinga lakho linomthelela omkhulu ezilinganisweni zokuchofoza (CTR) yabasebenzisi benjini yokusesha.

Njengoba imboni ibona izinga eliphezulu lokuguqulwa kwabasebenzisi bokusesha kwemvelo... kanye nokulula okwalandela kokukhiqiza ama-backlink, ungacabanga nje ukuthi kwenzekeni ngokulandelayo. Kuqhume imboni eyizigidigidi ezi-5 zama-SEO ama-ejensi amaningi avula izitolo. Amasayithi aku-inthanethi ahlaziye izixhumanisi aqala ukuthola izizinda, enikeza ochwepheshe bezinjini zokusesha ukhiye wokuhlonza amasayithi afanele ukuze uthole izixhumanisi ukuze bathole amaklayenti abo ezingeni elingcono.

Ngenxa yalokho, izinkampani zihlanganisiwe amasu okwakha izixhumanisi ukukhiqiza ama-backlink futhi ukhuphule izinga lawo. I-Backlinking yaba umdlalo wegazi futhi ukunemba kwemiphumela yenjini yokusesha yehla njengoba izinkampani zivele zikhokhela ama-backlink. Amanye amafemu e-SEO akhiqize ngokuhlelekile okusha xhuma amapulazi ngaphandle kwenani eliphelele kodwa ukujova ama-backlinks kumakhasimende abo.

I-Google Algorithms kanye Nezixhumanisi Zasemuva Zithuthukile

Isando siwe njengoba i-Google ikhipha i-algorithm ngemuva kwe-algorithm yokuvimbela umdlalo wezinga ngokukhiqizwa kwe-backlink. Ngokuhamba kwesikhathi, i-Google yakwazi ngisho nokukhomba izinkampani ezihlukumeza kakhulu i-backlink futhi zazingcwaba ezinjini zokusesha. Isibonelo esisodwa esasakazwa kakhulu kwakungu-JC Penney, owayeqashe i-SEO ejensi eyayikhona ukukhiqiza ama-backlinks ukwakha izinga lawo. Kwakukhona izinkulungwane ezengeziwe ezikwenzile futhi ezingabanjwanga, nokho.

I-Google isempini eqhubekayo yokulwa nesistimu ezuzwa ngokwenziwa ukuze kuthuthukiswe ukunemba kwemiphumela yenjini yokusesha. Ama-backlink manje anesisindo ngokusekelwe ekuhlobaneni kwesayithi, umongo wendawo, kanye nekhwalithi yesizinda jikelele ngaphezu kwenhlanganisela yegama elingukhiye. Ukwengeza, uma ungene ku-Google, imiphumela yakho yenjini yokusesha iqondiswe ngokwendawo kanye nokuziphatha kumlando wakho wokuphequlula.

Namuhla, ukukhiqiza ithoni yezixhumanisi ezinomthunzi kumasayithi angenagunya manje umonakalo isizinda sakho kunokuba usisize. Ngeshwa, kusenezingcweti Zokuthuthukisa Injini Yokusesha nama-Ejensi agxile kuma-backlink njengekhambi lokuzuza izinga elithuthukisiwe. Ezinyangeni ezimbalwa ezedlule, ngenze ucwaningo lwe-backlink lweklayenti lezinsizakalo zasekhaya ebelidonsa kanzima ukukala… futhi ngathola ithani lama-backlink anobuthi. Ngemva ukudala ifayela le-disavow futhi ulilayishe ku-Google, siqale ukubona intuthuko emangalisayo esimeni sabo semvelo kanye nethrafikhi ehlobene.

Namuhla, i-backlinking idinga ucwaningo olunzulu kanye nomzamo omkhulu wokuqinisekisa ukuthi ukhiqiza i-backlink ezosiza futhi ingalimazi ukubonakala kokusesha okuphilayo komkhiqizo wakho. Lokhu izithombe ezivela ku-216digital libonisa lelo qhinga:

isithombe

Akuwona wonke ama-Backlinks adalwe alingana

Izixhumanisi ezingemuva zingase zibe negama elihlukile (umkhiqizo, umkhiqizo, noma umuntu), indawo, kanye negama elingukhiye elihlotshaniswa nazo (noma izinhlanganisela zakho). Isizinda esixhumayo singase futhi sibe nokuhlobana kwegama, indawo, noma igama elingukhiye. Uma uyinkampani ezinze edolobheni futhi yaziwa kahle phakathi kwalelo dolobha (elinama-backlink), ungenza isikhundla esiphezulu kulelo dolobha kodwa hhayi kwamanye. Uma isayithi lakho lihambisana negama lomkhiqizo, kunjalo, kungenzeka ukuthi uzoklelisa phezulu ngamagama angukhiye ahlanganiswe nebhrendi.

Lapho sihlaziya amazinga osesho namagama asemqoka ahlobene namakhasimende ethu, imvamisa sihlola noma iyiphi inhlanganisela yamagama ayigama lomkhiqizo bese sigxila ezihlokweni nasezindaweni ukuze sibone ukuthi amaklayenti ethu akhula kahle kangakanani lapho ekhona okuseshwa. Empeleni, bekungeke kube ukufinyelela ukucabanga ukuthi ama-algorithms osesho abeka amasayithi ngaphandle kwendawo noma umkhiqizo ... kepha ngoba izizinda ezixhumene nazo zinokubaluleka negunya kumikhiqizo ethile noma indawo.

Izingcaphuno: Ngaphandle kwe-Backlink

Ngabe sekufanele futhi kube i-backlink engokwenyama? ukucashunwa ziyakhuphuka isisindo sazo kuma-algorithms enjini yokusesha. Ingcaphuno ukusho igama eliyingqayizivele phakathi kwe-athikili noma phakathi kwesithombe noma ividiyo. Ingcaphuno ngumuntu ohlukile, indawo, noma into. Uma Martech Zone kushiwo kwesinye isizinda ngaphandle kwesixhumanisi, kodwa umongo uwukumaketha, kungani injini yokusesha ingenakukala okushiwoyo futhi ikhulise izinga lama-athikili lapha? Yebo babezokwenza.

Kukhona futhi umongo wokuqukethwe okuncikene nesixhumanisi. Ingabe isizinda esikhomba isizinda sakho noma ikheli lewebhu liyahambisana nesihloko ofisa ukusihlelela? Ingabe ikhasi elinesixhumanisi esingemuva elikhomba isizinda sakho noma ikheli lewebhu lihambisana nesihloko? Ukuze kuhlolwe lokhu, izinjini zokusesha kufanele zibheke ngale kombhalo osembhalweni wehange futhi zihlaziye konke okuqukethwe kwekhasi kanye negunya lesizinda.

Ngikholwa ukuthi ama-algorithm asebenzisa leli qhinga.

Ubunikazi: Ukufa noma ukuzalwa kabusha

Eminyakeni embalwa eyedlule, i-Google ikhiphe umaki ovumela ababhali ukuthi babophe amasayithi ababhale kuwo kanye nokuqukethwe abakukhiqiza kubuyisele egameni labo kanye nephrofayili yezenhlalo. Lokhu kube intuthuko emangazayo ngoba ungakha umlando wombhali futhi ulinganise igunya lakhe ngezihloko ezithile. Ukuphindaphinda iminyaka eyishumi yokubhala mayelana nokumaketha, isibonelo, ngeke kwenzeke.

Ngenkathi abantu abaningi bakholelwa ukuthi i-Google yabulala ubuqambi, ngikholwa ukuthi babulala umaki kuphela. Ngicabanga ukuthi kunethuba elihle kakhulu lokuthi iGoogle ivele iguqule ubuchule bayo bokuhlonza ababhali ngaphandle kwemakhaphu.

Isikhathi Sokuthola Isixhumanisi

Uma ngikhuluma iqiniso, ngajabulela ukushabalala kwenkathi yokukhokha ukuze ngidlale lapho izinkampani ezinezikhwama ezijulile ziqasha ama-ejensi we-SEO anezinsiza eziningi zokukhiqiza ama-backlink. Ngenkathi sisebenza kanzima sithuthukisa amasayithi amahle nokuqukethwe okumangalisayo, sibukele njengoba amazinga ethu ehla ngokuhamba kwesikhathi futhi salahlekelwa ingxenye enkulu yethrafikhi yethu.

Okuqukethwe kwekhwalithi ephansi, ukubeka ugaxekile kwamazwana, namagama we-meta awasasebenzi amaqhinga we-SEO - futhi ngesizathu esihle. Njengoba ama-algorithms enjini yokusesha aya ngokuya eba yinkimbinkimbi, kuba lula ukuthola (futhi ukhiphe) izikimu zokuxhumanisa ezikhohlisayo.

Ngiyaqhubeka nokutshela abantu ukuthi i-SEO ibikade iyinkinga yezibalo, kodwa manje isibuyiselwe ku-a inkinga yabantu. Nakuba kukhona amasu ayisisekelo okuqinisekisa ukuthi isayithi lakho liyasebenziseka injini yokusesha, iqiniso liwukuthi okuqukethwe okuhle kuhamba kahle (ngaphandle kokuvimbela izinjini zokusesha). Okuqukethwe okuhle kuyatholwa futhi kwabelwane ngakho emphakathini, bese kushiwo futhi kuxhunywe kukho izingosi ezifanele. Futhi lokho kuwumlingo we-backlink!

I-Backlinking Strategies Namuhla

Amasu anamuhla okubuyisela emuva awabukeki njengalawo eminyakeni eyishumi edlule. Ukuze sithole ama-backlinks, thina uthole namuhla ngamasu aqondiswe kakhulu esebenzisa lezi zinyathelo ezilandelayo:

  1. Isiphathimandla Sesizinda - Ukusebenzisa amapulatifomu afana Semrush, singakwazi ukuhlonza amagama angukhiye athile futhi sithole uhlu lwamasayithi okuyiwa kuwo abalulekile futhi asezingeni elifanele. Lokhu ngokuvamile kubizwa ngokuthi igunya lesikhulu.
  2. Okuqukethwe Komdabu - Sikhiqiza okuqukethwe okumangalisayo, okucwaningwe kahle, okuhlanganisa i-infographics, ucwaningo oluyisisekelo, kanye/noma izindatshana ezibhalwe kahle zesayithi okuyiwa kuyo ezihlanganisa ama-backlink esayithi lethu.
  3. Ukukhipha - Sihlanganisa isu lobudlelwano bomphakathi ukuze sifinyelele lokho kushicilelwe futhi sithuthukisa okuqukethwe kwethu noma sicela ukuhambisa i-athikili kusayithi labo. Sibeka obala mayelana nogqozi lwethu ekwenzeni kanjalo futhi okushicilelwe okumbalwa okuphika i-backlink lapho zibona ikhwalithi ye-athikili noma i-infographic esiyinikezayo.

I-Backlinking kuseyisu ongalisebenzisa ngaphandle. Kunezinsiza zokwakha izixhumanisi ezinekhono kakhulu ezinezinqubo eziqinile kanye nokulawulwa kwekhwalithi ezizungeze inqubo namasu azo okufinyelela.

Ukukhokhela i-backlink kuwukwephula Imigomo Yesevisi ye-Google futhi akufanele nanini ubeke isizinda sakho engcupheni ngokukhokhela i-backlink (noma ukhokhelwe ukuze ubeke i-backlink). Nokho, ukukhokhela okuqukethwe kanye nezinsiza zokufinyelela ukuze ucele i-backlink akukhona ukwephulwa.

Izinsiza Zokwakha Izixhumanisi Eziphuma Ngaphandle

Enye inkampani engihlabe umxhwele yiyo UStan Ventures. Izintengo zabo ziyahlukahluka ngokuya ngekhwalithi yesizinda, i-athikili, kanye nenombolo ehlotshaniswayo yezixhumanisi ofisa ukuzithola. Ungakwazi ngisho nokucela indawo okuyiwa kuyo. Nansi ividiyo yokubuka konke:

I-Stan Ventures inikeza izinhlobo ezintathu zezinhlelo inkampani yakho engase ibe nesithakazelo kuzo. Baphinde banikeze nesevisi ye-SEO ephethwe ilebula emhlophe futhi.

Izixhumanisi Zokwakha Izinsiza Amasevisi Okufinyelela E-Blogger Amasevisi e-SEO aphethwe

Le infographic evela ku- KuBlast Blog iwuhambo olusha noluphelele lokuthi ungazakha kanjani izixhumanisi zekhwalithi ephezulu zesayithi lakho.

I-Link Building Infographic 1 isikali

UCABANGANI?

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