Ukukhangisa OkuqukethweI-Marketing InfographicsUkuqeqeshwa Kwezokuthengisa Nokumaketha

Ingqikithi Yesu Lebhrendi Elisebenzayo Nobukhulu Balo Obuhlukahlukene

A Isu lomkhiqizo kungachazwa njengohlelo lwesikhathi eside ibhizinisi elisungulayo ukuze kuthuthukiswe uhlobo oluphumelelayo olufinyelela izinhloso ezithile. Ihlanganisa umgomo wenkampani, izindinganiso, izithembiso, kanye nendlela exhumana ngayo nezithameli, ngenjongo eyinhloko yokukhuthaza ukuhlonza okuyingqayizivele, okungaguquki emakethe.

Ukuze ucacise, isu lomkhiqizo aliphathelene nelogo ekhangayo, isiqubulo esisemfashinini, noma isikimu sombala esikhangayo. Kuyindlela ebanzi, ephelele ehlanganisa zonke izici zebhizinisi, kusukela emikhiqizweni nasezinsizeni ezinikezwa isiko lebhizinisi elikhuliswayo. Kuyipulani yalokho okushiwo uhlobo kanye nalokho olulwela ukuba yikho.

Izibalo Zebhrendi

Kubaluleke kangakanani ukumaketha okungaguquguquki? Le infographic, 10 Izibalo Zokuthengisa, evela ku-Oberlo ikubeka konke kulezi zibalo:

  • U-88% wabathengi ubeka phambili ubuqiniso lapho unquma ukuthi yiziphi izinhlobo okufanele zisekelwe.
  • U-46% wabathengi uthi bazokhokha kakhulu ngemikhiqizo abayithandayo ukwethemba.
  • Color kunomthelela omkhulu ku ukuqashelwa komkhiqizo, andise ngamaphesenti angaba ngu-80.
  • Ukuqala kokuqala zomkhiqizo zihlala isikhathi eside; ucwaningo lubonisa ukuthi kuthatha kuphela imizuzwana engu-0.05 ukuthi abasebenzisi bakhe umbono mayelana nomkhiqizo.
  • Izingxenye ezimbili kwezintathu zamabhizinisi zithi ukuvumelana komkhiqizo ibe negalelo ekukhuleni kwemali engenayo okungenani ngo-10%.
  • Abathengi aba-3 kwaba-4 bathi obala selibaluleke kakhulu kusukela ubhubhane.
  • Amaphesenti angama-64 abathengi angathenga noma adube ngokusekelwe ku- udaba lwezenhlalo noma lwezepolitiki.
  • U-94% wabathengi uthi kuhle kakhulu insizakalo yekhasimende ihlukanisa umkhiqizo kwabaqhudelana nayo futhi kungenzeka iguqule abathengi babe amakhasimende aphindayo kanye nabameleli bomkhiqizo.
  • U-77% wabathengi uthenga kumabhrendi abelana ngamavelu afanayo nawo.
  • U-79% wabantu usho njalo okuqukethwe okwenziwe ngumsebenzisi (UGC) kunomthelela ezinqumweni zabo zokuthenga.
izibalo zomkhiqizo infographic

Brand Strategy Crash Course

Zitholele okubalulekile kwesu lomkhiqizo kulesi sifundo sokuphahlazeka semizuzu engu-17 esivela ku- I-Brand Master Academy. Uzofunda imibuzo ebalulekile ongayibuza amakhasimende akho, ukubaluleka nemithelela yesu lomkhiqizo eliklanywe kahle, kanye nezinto ezibalulekile okufanele zilethwe, okuhlanganisa abantu bababukeli, ukuhlaziya okuncintisanayo, isu lokuhlukanisa, ukuma kwebhrendi, nokuxoxwa kwezindaba zomkhiqizo, phakathi kokunye.

Ividiyo yethula uhlaka oluqinile lwesu lomkhiqizo olunezinyathelo eziyi-12 oluhlanganisa yonke into. Ungaphuthelwa yilo mbono obanzi wesu lomkhiqizo - imephu yakho yomgwaqo eya ekudaleni umkhiqizo oqinile noyimpumelelo. Ungakwazi futhi ukulanda ipulani yabo yamahhala.

Landa i-Pro Brand Strategy Blueprint (Mahhala)

Ubukhulu Besu Lomkhiqizo Obhalansisiwe

Kodwa yiziphi izilinganiso zesu lomkhiqizo elizungezwe kahle? Ake sizihlole ngokujulile.

  • I-Visual Identity - Ubunikazi obubonakalayo mhlawumbe isici esibambekayo sesu lomkhiqizo. Lokhu kuhlanganisa amalogo, amaphalethi ombala, i-typography, nanoma yiziphi ezinye izici ezibukwayo ezimele umkhiqizo wakho. Kubalulekile ukugcina ukungaguquguquki kobunikazi obubonakalayo kuzo zonke izinkundla ukuze uqinisekise ukuthi umkhiqizo ubonakala ngokushesha.
  • Isiphathimandla – Igunya kuhlelo lomkhiqizo lisho ukwethembeka nokwethembeka umkhiqizo onakho embonini yawo. Ukusungula igunya kungafinyelelwa ngobuholi bemicabango, njengokushicilela ucwaningo oluhlobene nomkhakha noma imibiko, ukubamba iqhaza ezinkundleni zokuxhumana, noma ukunikeza ukuphawula kochwepheshe mayelana nezitayela zemboni. Umgomo omkhulu uwukubonwa njengomuntu ohamba phambili embonini, umuntu abathengi abangamethemba.
  • Idumela – Idumela umbono umphakathi brand. Isithunzi esihle sikhuthaza ukwethembeka komkhiqizo futhi sithuthukisa ukwaneliseka kwamakhasimende. Isithunzi singaphathwa ngesevisi yamakhasimende enhle kakhulu, ukugcina amazinga aphezulu omkhiqizo, nokubonisa isibopho senkampani. Ukulalela amakhasimende kanye nababambiqhaza, nokubhekana nezinkinga zabo kuyingxenye ebalulekile yokuphatha isithunzi.
  • Voice - Izwi lomkhiqizo libhekisela kumuntu oyingqayizivele, ongaguquki umkhiqizo wakho owuthathayo lapho uxhumana. Leli zwi libonakala kukho konke ukuxhumana kwebhrendi, noma ngabe ikhophi yewebhusayithi, okuthunyelwe kwenkundla yezokuxhumana, noma ukusebenzelana kwesevisi yamakhasimende. Izwi lomkhiqizo lingasukela kochwepheshe nokugunyazwayo ukuya kokungahlelekile nokudlalayo, kuye ngezithameli eziqondiwe zomkhiqizo kanye nomkhakha.
  • ubuchwepheshe - Ubuchwepheshe bumayelana nokubonisa ubungcweti nekhono emkhakheni othile. Lokhu kungaboniswa ngokujula kanye nekhwalithi yemikhiqizo namasevisi ahlinzekwayo, noma ngokwabelana ngolwazi njengamabhulogi, ama-webinars, nezifundiso. Ukuqinisekiswa kwenkampani yangaphandle ngokuqashelwa kwemboni, izitifiketi, nemiklomelo kungaqhuba ukwamukelwa. Amazinga aphezulu wobungcweti angahlukanisa umkhiqizo kwabaqhudelana nawo futhi azuze ukwethenjwa kwamakhasimende.
  • Isiphakamiso senani eliyingqayizivele (I-UVP) - Isiphakamiso senani inani eliyingqayizivele uhlobo oluthembisa ukuletha kumakhasimende alo. Yilokho okuhlukanisa umkhiqizo kwabaqhudelana nabo. Isiphakamiso senani kufanele sicace, siphoqelele, futhi kufanele sibhekane nenkinga noma isidingo sekhasimende. Kuthunyelwa ngemiyalezo yomkhiqizo futhi kubonakala kuyo yonke imikhiqizo noma isevisi enikezwayo.

Brand Style Guide

Umhlahlandlela wesitayela somkhiqizo, owaziwa nangokuthi umhlahlandlela wesitayela somkhiqizo noma imihlahlandlela yomkhiqizo, isethi yemithetho ebeka ukuthi ubunikazi bomkhiqizo kwaziswa kanjani. Iqinisekisa ukungaguquguquki kuwo wonke amapulatifomu namaphoyinti okuthinta, okunikela emfanekisweni womkhiqizo ohlangene obonakala ngokushesha futhi othinta izethameli eziqondiwe. Ngokuvamile lakhiwa:

  • Indaba Yomkhiqizo: Iveza inhloso yomkhiqizo, umbono, amanani abalulekile, nesiphakamiso sokuthengisa esiyingqayizivele, ihlinzeka ngomongo wawo wonke umhlahlandlela.
  • Ukusetshenziswa kwelogo: Inikeza imininingwane ye logo ukuhluka, ubukhulu, isikhala, ukuhluka kwemibala, kanye nokubonisa ukusetshenziswa okungalungile kwelogo.
  • Umbala Palette: Ifaka imibala yomkhiqizo oyinhloko neyesibili, kanye namakhodi ayo ombala athile (RGB, CMYK, Pantoni, hex) ukuze kwenziwe kabusha okunembile.
  • Bhala ukubuyekeza: Iveza okuyinhloko nokwesibili komkhiqizo amafonti futhi inikeza imihlahlandlela yokusebenzisa izitayela zefonti ezihlukene, osayizi, ubude bemigqa, nesikhala.
  • Isithombe: Inikeza imihlahlandlela yokusetshenziswa kwezithombe, imidwebo, izithonjana, nezinye izici ezibonakalayo, okuhlanganisa isitayela sesithombe nokusetshenziswa kwezimbondela zombhalo.
  • Izwi nephimbo: Ichaza iphimbo lomkhiqizo (ubuntu balo) kanye nephimbo (isimo salo), esichaza ukuthi umkhiqizo uxhumana kanjani ezinkundleni ezihlukahlukene.
  • Iphrofayili yekhasimende efanelekayo (I-ICP): Incazelo yethemba elifanele lethimba lakho lokumaketha elingalilandela. Kufaka phakathi ulwazi lwabantu, ulwazi lwendawo, nezici zengqondo.
  • Isitayela Sokubhala: Ihlanganisa imihlahlandlela yohlelo lolimi, izimpawu zokubhala, osonhlamvukazi, kanye nokusetshenziswa, ngokuvamile ukuvumelanisa nezinga elaziwayo njenge-AP Stylebook noma I-Chicago Manual of Style.
  • Iziqondiso Zemidiya Yokuxhumana: Imboza imithetho yephrofayela nezithombe zekhava, izwi lomkhiqizo emilayezweni, ukusetshenziswa kwama-hashtag, nezinye izici zokumelwa kwenkundla yezokuxhumana.
  • Imihlahlandlela yokuphrinta nokupakisha: Ngemikhiqizo ebonakalayo, inikeza imininingwane mayelana nesakhiwo, ukuthayipha, ukusetshenziswa kombala, isitokwe sephepha, nokuningi.
  • Imihlahlandlela Yezomthetho Nezimpawu Zokuhweba: Inikeza isiqondiso sendlela futhi nini yokusebenzisa amagama okuhweba abhalisiwe, izimpawu zokuhweba, kanye nezimpawu zesevisi ukuze kuqinisekiswe ukuthotshelwa komthetho.

Umhlahlandlela wesitayela somkhiqizo wakho ubalulekile ukuze usabalalise ngaphakathi nangaphandle ukuze uqinisekise ukuthi zonke izindlela neziteshi zihambisana nezwi lomkhiqizo wakho kanye nobunikazi obubonakalayo. Isisetshenziswa esihle sokubuka izibonelo siyatholakala Kungobo yomlando yomhlahlandlela wesitayela somkhiqizo:

Ingobo yomlando yemihlahlandlela yesitayela sokwenza uphawu

Ukuqapha Nokulinganisa Ukusebenza Kwesu Lomkhiqizo

Ukusebenza kwesu lomkhiqizo kungahlolwa kusetshenziswa amamethrikhi abalulekile ambalwa, avame ukuxhunyaniswa nemigomo yebhizinisi iyonke yomkhiqizo. Nazi izindlela ezimbalwa zokulinganisa ukusebenza kwesu lomkhiqizo wakho:

  • Ukuqwashiswa kweBrithani - Lokhu kubonisa ukuthi abathengi emakethe yakho ohlosiwe bazi kahle kangakanani ngomkhiqizo wakho. Izinhlolovo zingasetshenziswa ukukala ukuqwashisa ngebhrendi, noma amamethrikhi edijithali afana nethrafikhi yewebhusayithi nokukhulunywa kwezokuxhumana kungahlaziywa.
  • Idumela lomkhiqizo – Ukubuyekezwa kwekhasimende, ukusakazwa kwabezindaba, nokuhlaziywa kwemizwa yenkundla yezokuxhumana kungasiza ekunqumeni isithunzi somkhiqizo. Ukubuyekezwa okuhle nokufakwa kubonisa idumela elihle, kuyilapho ukubuyekezwa okungalungile kubonisa izindawo ezidinga ukuthuthukiswa.
  • Ubuqotho beBrand - Ubuqotho bungalinganiswa ngamanani okugcinwa kwamakhasimende, ukuthenga okuphindayo, namazinga okudluliselwa kwamakhasimende. Amanani aphezulu abonisa ukuthi amakhasimende anelisekile ngomkhiqizo futhi angase ahlale ethembekile.
  • I-Brand Equity - Inani elengeziwe elilethwa umkhiqizo wakho emikhiqizweni noma ezinsizeni zakho. Ingalinganiswa ngenani lentengo abathengi abazimisele ukuyikhokha ngenxa yomkhiqizo, isabelo semakethe esiphethwe umkhiqizo wakho, noma izinga lokuqashelwa kwekhasimende kanye nokuhlotshaniswa okuhle okuthokozelwa wumkhiqizo wakho.
  • ukuzibophezela - Amamethrikhi okuxhumana afana nokuthandwa, ukwabelana, ukuphawula, kanye nokushiwo ezinkundleni zokuxhumana nakho kungasebenza njengezinkomba zokuphumelela kwesu lomkhiqizo wakho. Lokhu kusebenzisana kungaveza ukuthi umkhiqizo wakho uxhumana ngempumelelo kangakanani nezithameli zakho nokuthi izethameli ziwuthinta kahle kanjani umyalezo womkhiqizo wakho.
  • Amanani Wokuguqulwa - Ekugcineni, ukuphumelela kwesu lomkhiqizo kungalinganiswa ngezilinganiso zokuguqulwa - iphesenti lamakhasimende angaba khona athengayo noma enze esinye isenzo esifiswayo. Amazinga aphezulu okuguqulwa aphakamisa isu lomkhiqizo eliyimpumelelo.

I-Net Promoter Score (NPS) iyimethrikhi ewusizo yokulinganisa ukusebenza kwesu lomkhiqizo wakho, ikakhulukazi kumongo wokwethembeka nokwaneliseka kwamakhasimende. I-NPS isilinganiso sokuthi amakhasimende anethuba elingakanani lokuncoma umkhiqizo wakho kwabanye. Amakhasimende acelwa ukuthi alinganisele, ngokuvamile esikalini sika-0 (akunakwenzeka nhlobo) kuya ku-10 (okungenzeka kakhulu), mangakanani amathuba okuthi ancome imikhiqizo noma amasevisi enkampani kwabanye. Ngokusekelwe esilinganisweni sawo, amakhasimende ahlukaniswa njengabanciphisi (0-6), amaPassive (7-8), noma Amaphromotha (9-10).

Izinyathelo Eziyi-10 Zokusebenzisa Ngokuphumelelayo Isu Lomkhiqizo

Ukusebenzisa isu lomkhiqizo ngempumelelo kudinga ukuhlela ngokucophelela, ukungaguquguquki, kanye nokuqonda okuphelele komkhiqizo wakho nezethameli. Nazi izinyathelo ezibalulekile okufanele uzicabangele:

  1. Qonda Ibhrendi Yakho - Ngaphambi kokusebenzisa isu lomkhiqizo wakho, kufanele uqonde ngokujulile umkhiqizo wakho. Lokhu kubandakanya inhloso yomkhiqizo wakho, umbono, namanani abalulekile. Kufanele futhi ucace ngesithembiso somkhiqizo wakho - inani eliyingqayizivele ozibophezela ekuletheni kumakhasimende akho futhi uzehlukanise nabancintisana nabo.
  2. Yazi Izilaleli Zakho - Cwaninga kahle izethameli zakho ozihlosile. Qonda izidingo zabo, izintandokazi, izisusa, namaphuzu obuhlungu. Lolu lwazi luzokuqondisa ekudaleni isu lomkhiqizo elihambisana nabo futhi libhekane nezidingo zabo ngempumelelo.
  3. Yakha Isiphakamiso Senani Eliyingqayizivele - Thola ukuthi yini eyenza umkhiqizo wakho uhluke. Iliphi inani elinikezwa umkhiqizo wakho abanye abangalinikezi? Lokhu value unique proposition kufanele kuphoqeleke, kuvezwe ngokucacile, futhi kubonakale kukho konke ukuxhumana komkhiqizo wakho.
  4. Dala umhlahlandlela wokwenza amabhrendi - Igayidi yokuthengisa, eyaziwa nangokuthi a umhlahlandlela wesitayela somkhiqizo, idokhumenti echaza indlela umkhiqizo wakho owethulwa ngayo emhlabeni. Kuhlanganisa ukucaciswa kwayo yonke into emele umkhiqizo wakho, okuhlanganisa amalogo, izikimu zemibala, ukuthayipha, izithombe, izwi nethoni, nokuningi. Lo mhlahlandlela uqinisekisa ukuvumelana kuzo zonke izinkundla nezindawo zokuthintwa, uthuthukisa ukuqashelwa komkhiqizo.
  5. Qondanisa Ithimba Lakho - Qinisekisa ukuthi wonke umuntu ongaphakathi kwenhlangano yakho uyaliqonda isu lomkhiqizo futhi uzibophezele kulo. Kusukela ethimbeni lesevisi yamakhasimende ukuya emnyangweni wezokumaketha, wonke amalungu eqembu kufanele amelele umkhiqizo ngokungaguquki njengoba kuvezwe kumhlahlandlela wokuthengisa.
  6. Ukuvumelana Kuyisihluthulelo - Qinisekisa ukuvumelana kukho konke ukuxhumana komkhiqizo nokusebenzelana. Ukungaguquguquki kuqinisa ubunikazi bomkhiqizo wakho, kwakha ukuqashelwa komkhiqizo, futhi kukhuthaze ukwethembana kumakhasimende akho.
  7. Gada futhi Ulungise - Gada njalo ukusebenza kwesu lomkhiqizo wakho. Ingabe uyazifeza izinhloso zomkhiqizo wakho? Ingabe uyahambisana nezithameli zakho? Sebenzisa amamethrikhi okukhulunywe ngawo ekuqaleni ukukala ukusebenza kwesu lomkhiqizo wakho futhi wenze izinguquko ezidingekayo.
  8. Sebenzisa Izingxenyekazi Eziningi - Sebenzisa amapulatifomu amaningi ukuxhumana nomlayezo womkhiqizo wakho. Lokhu kubandakanya iwebhusayithi yakho, inkundla yezokuxhumana, izincwadi zezindaba ze-imeyili, nanoma yiziphi ezinye iziteshi lapho izithameli zakho ezihlosiwe zingaba khona. Inkundla ngayinye inikezela ngezindlela ezihlukile zokusebenzelana nezithameli zakho futhi uqinise ubunikazi bomkhiqizo wakho.
  9. Bandakanya Abalaleli Bakho - Ukuzibandakanya kuyingxenye ebalulekile yokusebenzisa isu lomkhiqizo. Bandakanya izethameli zakho ngokuqukethwe okubalulekile, okuthunyelwe kwenkundla yezokuxhumana, ukusebenzelana kwamakhasimende, nokuningi. Ukuzibandakanya okusebenzayo kungathuthukisa ukwethembeka komkhiqizo kanye nokumela.
  10. Yakha Ubambiswano - Cabangela ukusebenzisana namanye amabhrendi ahambisana namanani omkhiqizo wakho futhi ahehe izethameli zakho ozihlosile. Ukubambisana okunjalo kungakhuphula ukubonakala komkhiqizo wakho futhi kuthuthukise isithunzi somkhiqizo wakho.

Ukusebenzisa isu lomkhiqizo ngempumelelo kubandakanya ukuhlela amasu, ukungaguquguquki, ukuqonda izethameli, nokuzibandakanya okusebenzayo. Yize kudinga umzamo omkhulu, isu lomkhiqizo elenziwe kahle lingaqinisa ubunikazi bomkhiqizo wakho, likhulise ukuqwashisa ngomkhiqizo, futhi ekugcineni, liqhubekisele ukukhula kwebhizinisi.

Ubuchwepheshe Bokudala, Ukusebenzisa, kanye Nokwengamela Isu Lomkhiqizo

Intuthuko kwezobuchwepheshe iguqule ukuthuthukiswa nokusetshenziswa kwesu lomkhiqizo, ihlinzeka ngamathuluzi amaningi ukuze amabhizinisi akhe, asebenzise, ​​futhi aqaphe amasu omkhiqizo wawo ngempumelelo. Nazi ezinye izinhlobo ezibalulekile zobuchwepheshe ezingasiza kule nqubo:

  • Amathuluzi Okucwaninga Ngemakethe - Ukuqonda izethameli zakho kubalulekile ekwakheni isu lomkhiqizo, futhi kunamathuluzi amaningana aku-inthanethi angasiza kulokhu. amathuluzi Survey ezifana Uhlobo ikuvumela ukuthi uqoqe impendulo eqondile ezithamelini zakho ozihlosile. Amathuluzi afana WenaGov, Nielsen, Futhi Isitatimende hlinzeka ngedatha ngamathrendi emakethe nokuziphatha kwabathengi.
  • Ukuphathwa Kobudlelwano Namakhasimende (CRM) Isoftware - Amathuluzi e-CRM afana Salesforce, HubSpot, Futhi I-Zoho ikusiza ukuthi uqonde futhi uphathe ukusebenzelana kwakho namakhasimende amanje kanye nangase abe khona. Bangakunikeza imininingwane ngokuziphatha kwamakhasimende nokuthandwayo, bakusize wenze isu lomkhiqizo wakho ukuze lihlangabezane nezidingo zamakhasimende.
  • Amathuluzi Okwenza Ibhrendi Nokuklama - Amathuluzi afana Adobe Creative Suite (Photoshop, Illustrator) kanye Canva hlinzeka ngezinhlobonhlobo zezici zokudala ubuwena obubonakalayo, okuhlanganisa amalogo, amaphalethi ombala, i-typography, nokuningi.
  • Amathuluzi Wokuphathwa Kwemidiya Yezenhlalo - Amapulatifomu afana I-Agorapulse, isikhumbulo sesikhana, Futhi Ukuhluma Komphakathi siza ukuphatha ubukhona bakho benkundla yezokuxhumana kuzo zonke izinkundla ezahlukene ukusuka kudeshibhodi eyodwa emaphakathi. Lawa mathuluzi angasiza ekugcineni izwi lomkhiqizo elingashintshi futhi avumele ukuhlela okuthunyelwe kusenesikhathi.
  • Amasistimu okuphatha okuqukethwe (CMS) - Amapulatifomu e-CMS afana WordPress, Drupal, Futhi I-Wix kwenze kube lula ukuphatha nokubuyekeza okuqukethwe kwewebhusayithi yakho, uqinisekise ukuthi kuhambisana namasu omkhiqizo wakho.
  • Ukusebenza Kwezinjini Zokucinga (SEO) Amathuluzi - I-SEO iyisici esibalulekile sesu lomkhiqizo wedijithali. Amathuluzi afana -Google Analytics, I-Moz, Futhi SEMRush ingakusiza ukuthi uthuthukise ukubonakala kwewebhusayithi yakho ezinjinini zokusesha, ugade ithrafikhi yewebhusayithi, futhi uqonde ukuziphatha komsebenzisi.
  • Amathuluzi Wokumaketha Nge-imeyili – Izinkundla ezifana I-Intuit Mailchimp, I-Sendinblue, Futhi Ukuxhumana okuqhubekayo ikuvumela ukuthi udizayine, uthumele, futhi ulandelele imikhankaso yokumaketha nge-imeyili, ingxenye ebalulekile yamasu amaningi omkhiqizo.
  • Amathuluzi Obudlelwano Bomphakathi - Amathuluzi e-PR afana I-Muckrack futhi I-Meltwater ingasiza ukuphatha isithunzi somkhiqizo wakho, iqaphe izindaba ezisakazwayo, ithumele umkhiqizo wakho kwabathonyayo nemithombo yezindaba, kanye nokusingatha ukukhishwa kwezindaba.
  • Brand Monitoring Tools - Amathuluzi afana Yisho, I-Brandwatch, Futhi Izaziso ze-Google vumela ukuqapha okukhulunywe ngakho ku-inthanethi yonkana. Zikuvumela ukuthi ulandelele isithunzi somkhiqizo wakho futhi uphendule kunoma iyiphi impendulo eyakhayo noma engemihle ngokushesha.
  • Umuzwa Wekhasimende (CX) Amathuluzi - Amapulatifomu afana Izimfanelo futhi IMedallia nikeza izixazululo zokuqoqa impendulo yamakhasimende futhi ulinganise ulwazi lwabo kanye nokwaneliseka ngomkhiqizo wakho.
  • Amathuluzi Okuhlaziya Idatha - Amathuluzi e-Analytics afana ithebula futhi I-Power BI ingakusiza uqonde ukusebenza kwesu lomkhiqizo wakho, ikunikeze imininingwane engaqondisa izinqumo zamasu kanye nokulungiswa.

Ngokusebenzisa lobu buchwepheshe, amabhizinisi angakha isu lomkhiqizo eliphelele eliqhutshwa idatha, eligxile kumakhasimende, futhi elivumelana nezimo ezishintshashintshayo zemakethe. Ukukhethwa kwamathuluzi kuzoncika ezidingweni ezithile kanye nezinsiza zebhizinisi lakho. Khumbula ukuthi ubuchwepheshe kufanele busebenzele isu lakho hhayi ngenye indlela. Thola ubuchwepheshe obuhambisana nezinhloso zakho zamasu futhi uthuthukise ikhono lakho lokufeza isithembiso somkhiqizo wakho.

Uma ungathanda ukufunda futhi ubuyekeze izifanekiso Zesu Lomkhiqizo kanye nezifanekiso zomhlahlandlela wesitayela somkhiqizo, ngingancoma kakhulu Ama-Envato Elements, enezinkulungwane zezifanekiso ezihlukene cishe kunoma iyiphi ifomethi - kuhlanganisa Adobe Creative Cloud amafomethi (Illustrator, Photoshop, InDesign), amafomethi eMicrosoft (Powerpoint), nokunye…

Phequlula Isu Lomkhiqizo Nemihlahlandlela ku-Envato Elements

Douglas Karr

Douglas Karr i-CMO ye VulaINSIGHTS kanye nomsunguli we Martech Zone. UDouglas usize inqwaba yeziqalo eziphumelelayo ze-MarTech, uye wasiza ekukhuthaleni okungaphezu kuka-$5 bil ekuthengeni nasekutshalweni kwe-Martech, futhi uyaqhubeka nokusiza izinkampani ekusebenziseni nasekuzenzeleni amasu azo okuthengisa nokumaketha. UDouglas uyingcweti yokuguqula idijithali eyaziwa emhlabeni wonke kanye nesikhulumi se-MarTech. UDouglas futhi ungumbhali oshicilelwe wencwadi kaDummie kanye nencwadi yobuholi bebhizinisi.

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