Ubuchwepheshe BokukhangisaAmavidiyo Wokumaketha Nokuthengisa

Uyini uMkhiqizo?

Uma bengingavuma noma yini ngokuchitha iminyaka engamashumi amabili ngikhangisa, bekuthembekile ukuthi bengingawuqondi ngokugcwele umthelela we brand kuyo yonke imizamo yokumaketha. Yize lokho kungazwakala njengesitatimende esingenangqondo, kungenxa yokuthi i-nuance yokwakha umkhiqizo noma umzamo omangalisayo wokulungisa umbono womkhiqizo kunzima kakhulu kunalokho engake ngacabanga.

Ukudweba ukufaniswa, okulinganayo kungaba ngumbazi osebenza ekhaya. Umbazi angaqonda ukuthi angazakha kanjani izindonga, afake amakhabethe, onqenqemeni futhi asike, afule uphahla, futhi ngokuyisisekelo akhe indlu kusukela esisekelweni kuya phezulu. Kepha uma isisekelo besingekho maphakathi noma siqhekekile, ubezokwazi ukuthi kukhona okungahambi kahle kepha angaqondi ukuthi angayilungisa kanjani inkinga. Futhi leyo nkinga izoba nomthelela kukho konke asebenzela kukho.

Uyini uMkhiqizo?

Okuhlangenwe nakho nokubona komkhiqizo noma inkampani enegama elithile, njengoba kuhlinzekwe ngamalogo ayo okukhomba, ukwakheka okulandelayo, namaphimbo awumelelayo.

Kungakho sihlala siletha ababonisi bohlobo oluthile ekuzibandakanyeni kwethu kulezi zinsuku lapho sibuza imibuzo embalwa futhi singakwazi ukuthola izimpendulo ezicacile ngaphambi kokuba siqale ukwakha amasu wokumaketha amaklayenti:

  • Kubonakala kanjani ukumelwa okubonakalayo komkhiqizo wakho ngamathemba akho namakhasimende akho?
  • Ngubani ikhasimende elihlosiwe futhi owenza izinqumo ngokwenza ibhizinisi nomkhiqizo wakho?
  • Yini ekuhlukanisa nabancintisana nabo? Waziwa kanjani uma uqhathaniswa nabancintisana nabo?
  • Lithini ithoni lokuqukethwe kwakho nemiklamo esetshenziselwa ukuxhumana ngempumelelo namathemba akho namakhasimende?

Uma ubhekisisa leyo mibuzo, kuncane kakhulu kulokho ofisa ukukwenza nokuningi ngokuthi lokho okwenzayo kubonwa kanjani. Njengoba ividiyo isho, yilokho abantu abakucabangayo ngawe ngokomzwelo.

Le vidiyo evela ku- I-Borshoff ubuza futhi aphendule umbuzo okule vidiyo kusuka eminyakeni embalwa eyedlule lapho behlelwa kabusha, Yini ekuMkhiqizo?

Ngokwamukelwa okukhulu kwemidiya yedijithali - ehlanganisa imithombo yezokuxhumana, ubufakazi, nokuqukethwe okungenamkhawulo - imikhiqizo inesikhathi esinzima kakhulu ekugcineni isithunzi sayo, ukulungisa isithunzi sayo, noma ukwenza ushintsho kumkhiqizo wayo. Konke okukhiqizayo noma okukhiqizwa ngomunye umuntu mayelana nemikhiqizo yakho, izinsizakalo, inkampani nabantu kuthinta umkhiqizo wakho.

Douglas Karr

Douglas Karr i-CMO ye VulaINSIGHTS kanye nomsunguli we Martech Zone. UDouglas usize inqwaba yeziqalo eziphumelelayo ze-MarTech, uye wasiza ekukhuthaleni okungaphezu kuka-$5 bil ekuthengeni nasekutshalweni kwe-Martech, futhi uyaqhubeka nokusiza izinkampani ekusebenziseni nasekuzenzeleni amasu azo okuthengisa nokumaketha. UDouglas uyingcweti yokuguqula idijithali eyaziwa emhlabeni wonke kanye nesikhulumi se-MarTech. UDouglas futhi ungumbhali oshicilelwe wencwadi kaDummie kanye nencwadi yobuholi bebhizinisi.

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