Izingxenyekazi zeCRM kanye nezeDathaEzohwebo kanye nokudayisaAmathuluzi Okukhangisa

Ukuqonda Ukwehlukaniswa Kwamakheli, Ukubekwa Kwesimo Esimisiwe, kanye Ne-Delivery APIs

Umnikelo obalulekile owaziswa amakhasimende ethu amaningi ngowethu imeyili eqondile elandelekayo. Ngekhodi ye-QR eguquguqukayo, singakwazi ukuhlonza wonke umamukeli wemeyili oqondile osebenzisa i-smartphone yakhe ukuvula ukubizelwa esenzweni... ngokudayela inombolo yocingo noma ukuhlela i-aphoyintimenti. Singakwazi ngisho nokuphusha irekhodi lomcimbi kumamukeli othile ohlelweni lwakhe lokuphatha ubudlelwano bekhasimende… noma sithinte omele abathengisi ngomsebenzi.

Nakuba imbuyiselo yokutshalwa kwezimali ilindile, ukuthumela noma ukuletha ukuxhumana okungokoqobo kokumaketha, vele, kubiza kakhulu kunomlayezo wedijithali. Ngenxa yalokhu, sicophelela kakhulu mayelana nokuhlanzeka kwedatha. Sifuna ucezu olulodwa ekhaya, singabe sisaba khona. Futhi sifuna zonke izingxenye zilethwe ekhelini elilethwayo.

Ngaphandle kwedatha enembile, ungabangela izinkinga eziningi:

  • Umndeni okhungathekile uthola izingcezu eziningi futhi ukhungatheka kokubili umkhiqizo wakho kanye nemfucuza.
  • Izindleko zokuphrinta ezingadingekile zezingcezu ezingalethwanga noma izingcezu eziningi ezilethiwe ngekheli ngalinye.
  • Izindleko zokuposa ezingadingekile zezingcezu ezingalethwanga noma izingcezu eziningi ezilethwa ikheli ngalinye.

Akuyona inkinga encane… ngaphandle kwedatha enembile, ungaba nokumosha okumangalisayo.

Cishe ama-20% amakheli afakwe ku-inthanethi aqukethe amaphutha - amaphutha esipelingi, izinombolo zendlu ezingalungile, amakhodi eposi angalungile, amaphutha wokufomatha angahambisani nemithetho yeposi yezwe. Lokhu kungaholela ekuthumeleni sekwedlule isikhathi noma okungathumeleki, ukukhathazeka okukhulu futhi okubizayo ezinkampanini ezenza ibhizinisi ngaphakathi nasemingceleni.

Melissa

Ikheli yokuqinisekisa akulula njengoba kungazwakala kunjalo. Ngaphandle kwezinkinga zesipelingi, njalo ngesonto kunamakheli amasha afakwa ku-database kazwelonke yamakheli ahanjiswayo ezweni. Kukhona futhi namakheli aguqulwa, njengoba izakhiwo zishintsha zisuka kwezentengiselwano ziye kwezokuhlala, noma umndeni owodwa uye ezindlini ezinemindeni eminingi, umhlaba wamapulazi uhlukaniselwa ezindaweni ezingomakhelwane, noma wonke amadolobha athuthukiswa.

Inqubo Yokuqinisekisa Ikheli

  • Ikheli ngu kudlulisiwe - ngakho-ke inombolo yasendlini, ikheli, izifinyezo, izipelingi ezingekho kahle, njll.
  • Ikheli ngu zifane - uma selidlulisiwe, ikheli libe seliphinda liguqulwa libe sezingeni. Lokhu kubalulekile ngoba I-123 Main St. futhi I-123 Main Street izobe seyenziwa ibekwe esimeni se- I-123 Main St futhi impinda ingafaniswa futhi isuswe.
  • Ikheli ngu iqinisekisiwe - Ikheli eliqinisekisiwe liyamataniswa ne-database kazwelonke ukubona ukuthi ikhona ngempela.
  • Ikheli ngu iqinisekisiwe - akuwona wonke amakheli ahanjiswayo yize ekhona. Lolu wudaba olulodwa izinsizakalo ezinjengeGoogle Maps ezinalo… zikunikeza ikheli elivumelekile kepha kungahle kungabikho sakhiwo lapho ongaletha kuso.

Kuyini Ukuqinisekiswa Kwamakheli?

Ukuqinisekiswa kwekheli (okwaziwa nangokuthi ukuqinisekiswa kwamakheli) inqubo eqinisekisa ukuthi amakheli asemgwaqweni naseposini akhona. Ikheli lingaqinisekiswa ngenye yezindlela ezimbili: ngaphambili, lapho umsebenzisi efuna ikheli elingalungile noma elingaphelele, noma ngokuhlanza, ngokuhlaziya, ngokufanisa nokufomatha idatha kusizindalwazi ngokumelene nedatha yeposi eyisithenjwa.

Kuyini ukuqinisekisa kwekheli? Kuchazwe izinzuzo nezimo zokusetshenziswa

Ukuqinisekiswa kwekheli nokuqinisekiswa kwekheli (Incazelo ye-ISO9001)

Akuwona wonke amasevisi amakheli afanayo, noma kunjalo. Izinsizakalo eziningi zokuqinisekisa ikheli zizosebenzisa izindlela zemithetho ukufanisa i-database. Ngamanye amagama, insizakalo ingasho ukuthi ngaphakathi kwe-zip 98765 ukuthi kukhona ifayela le- I-Street Main futhi iqala kukheli 1 iphele ku-150. Ngenxa yalokho, i-123 Main St iyi-a evumelekile Ekhaya kususelwa kumqondo, kepha hhayi ngempela a iqinisekisiwe ikheli lapho okuthile kungalethwa khona.

Lokhu futhi kuyinkinga ngezinsizakalo ezihlinzeka ngobude nobude ngekheli elithile. Eziningi zalezo zinhlelo zisebenzisa izibalo ukuze zihlukanise ngokunengqondo amakheli kubhulokhi bese zibuyisa ubude nobude bekhompyutha. Njengoba abathengisi, izindawo zokudlela, kanye nezinsizakalo zokulethwa zisebenzisa i-lat / ende ukulethwa ngokomzimba, lokho kungadala izingqinamba eziningi. Umshayeli angaba maphakathi nebhulokhi futhi angakwazi ukukuthola ngokususelwa kudatha eseduze.

Ukuthwebula idatha yekheli

Ngisebenza nensizakalo yokulethwa njengamanje lapho abathengi befaka imininingwane yabo yamakheli, inkampani ithumela ukulethwa nsuku zonke, bese ibahambisa isebenzisa isevisi ehlukile. Nsuku zonke, kunenqwaba yamakheli angenakuthunyelwa okufanele alungiswe ngaphakathi kohlelo. Lokhu ukuchitha isikhathi kunikezwe ukuthi kunezinhlelo ezingaphatha lokhu.

Njengoba sisebenzisa kahle uhlelo, sisebenzela ukulinganisa nokuqinisekisa ikheli lapho singena. Leyo yindlela engcono yokuqinisekisa ukuhlanzeka kwedatha yakho. Thula ikheli lokulethwa eliqinisekisiwe, eliqinisekisiwe kumthengi lapho engena bese ubavumela bavume ukuthi lilungile.

Kunamazinga ambalwa ofuna ukuwabona ukuthi amapulatifomu asebenzisa:

  • Isitifiketi se-CASS (United States) – Uhlelo Lokusekela Ukunemba Kwekhodi (I-CASS) inika amandla Isevisi Yeposi yase-United States (i-USPS) ukuthi ihlole ukunemba kwesofthiwe elungisa futhi efanise namakheli omgwaqo. Isitifiketi se-CASS sinikezwa bonke abathumeli beposi, izikhungo zesevisi, nabathengisi besofthiwe abangathanda ukuthi i-USPS ihlole ikhwalithi yesofthiwe yabo yokufanisa ikheli futhi ithuthukise ukunemba kwe-ZIP+4 yabo, umzila wenkampani yenethiwekhi, kanye namakhodi anezinhlamvu ezinhlanu.
  • Isitifiketi se-SERP (Canada) - Uhlelo Lokuhlola Nokuqashelwa Kwesoftware isitifiketi seposi esikhishwe yiCanada Post. Inhloso yalo ukuhlola ikhono lesoftware ethile yokuqinisekisa nokulungisa amakheli okuposa. 

Ama-API Wokuqinisekisa Ikheli

Njengoba ngishilo ngenhla, akuzona zonke izinsizakalo zokuqinisekisa amakheli ezenziwa zilingane - ngakho-ke uzofuna ukubuka zonke izinkinga ezingase zivele. Ukonga amasenti ambalwa ngensizakalo yamahhala noma eshibhile kungakudalela amadola ezinkingeni zokulethwa ezisezansi

UMelissa okwamanje uyanikela amasevisi wokuqinisekisa ikheli yamahhala izinyanga eziyisithupha (kuze kufike kumarekhodi ayi-100K ngenyanga) ezinhlanganweni ezifanelekayo ezifanele ukusebenzela imiphakathi ngesikhathi sobhadane lwe-COVID-19.

Iminikelo yesevisi kaMelissa COVID-19

Nawa ama-API adume kakhulu wokuqinisekiswa kwekheli. Uzobona ukuthi ipulatifomu eyodwa edumile ayikhulunywa - IGoogle API API. Lokho kungenxa yokuthi akuyona insizakalo yokuqinisekisa ikheli, yifayela le- i-geocoding isevisi. Nakuba ilinganisa futhi ibuyisela i-latitude nobude, akusho ukuthi impendulo iyikheli elilethwayo, lendawo.

  • I-Easypost - Ukuqinisekiswa kwekheli lase-US nokuqinisekiswa kwekheli lomhlaba wonke elikhula ngokushesha.
  • I-Experian - ukuqinisekiswa kwekheli emazweni angaphezu kuka-240 nezindawo emhlabeni wonke. 
  • udumo - Ngemininingwane evela emazweni angaphezu kwama-240 emhlabeni wonke, iLob iqinisekisa amakheli asekhaya nawakwamanye amazwe.
  • I-Loqate - Isixazululo sokuqinisekisa ikheli esizobamba, sihlaziye, silinganise, siqinisekise, sihlanze futhi sifomethe idatha yekheli lamazwe nezindawo ezingaphezu kwama-245.
  • Melissa - iqinisekisa amakheli wamazwe nezindawo ezingama-240 + lapho kungenwa khona naku-batch ukuqinisekisa ukuthi kuphela amakheli wokukhokha nokuthumela avumelekile athathwa futhi asetshenziswe ezinhlelweni zakho.
  • I-SmartSoft DQ - Inikela ngemikhiqizo ezimele yodwa, ama-API wokuqinisekisa ikheli namathuluzi angamathuluzi azongena kalula ezinhlelweni zakho ezikhona ezincike ekhelini.
  • Smarty - Ine-US address address API, Zip Code API, Autocomplete API, namanye amathuluzi okuhlanganisa ezinhlelweni zakho zokusebenza.
  • TomTom - Isici sesicelo se-TomTom Online Search sika-geocoding sinikeza isisombululo esisebenziseka kalula sokuhlanza idatha yekheli nokwakha i-database yezindawo ezi-geocoded.

Douglas Karr

Douglas Karr ungumsunguli we Martech Zone kanye nochwepheshe owaziwayo wezinguquko zedijithali. UDoug uyi Isikhulumi Somphakathi Esisemqoka. Ungu-VP nomsunguli we Highbridge, inkampani egxile ekusizeni izinkampani zamabhizinisi ukuba ziguqule ngokwamanani futhi zikhulise ubuchwepheshe bazo bokutshala imali besebenzisa ubuchwepheshe beSalesforce. Usungule izindlela zokumaketha ezidijithali namasu womkhiqizo I-Dell Technologies, GoDaddy, Salesforce, Ama-Webtrends, Futhi I-SmartFOCUS. UDouglas futhi ungumbhali we Ukubhuloga Kwebhizinisi KwamaDummies futhi co-umbhali we Incwadi Engcono Yezebhizinisi.

Izihloko ezihlobene Nalesi

UCABANGANI?

Le sayithi isebenzisa i-Akismet ukunciphisa ugaxekile. Funda ukuthi idatha yakho yokuphawula isetshenziswa kanjani.

Buyela emuva kunkinobho phezulu