Izibalo nokuhlolaUkukhangisa OkuqukethweEzohwebo kanye nokudayisaAmavidiyo Wokumaketha NokuthengisaUkunika Amandla UkuthengisaSesha MarketingI-Social Media & Influencer Marketing

Yini ama-Analytics? Uhlu Lwezobuchwepheshe Zokumaketha

Kwesinye isikhathi kufanele sibuyele ezintweni eziyisisekelo futhi sicabange ngempela ngalobu buchwepheshe nokuthi buzosisiza kanjani. Izibalo ezingeni layo eliyisisekelo wulwazi oluphuma ekuhlaziyweni okuhlelekile kwedatha. Sesixoxile amatemu wokuhlaziya iminyaka manje kepha kwesinye isikhathi kuhle ukubuyela kuzisekelo.

Incazelo Yezibalo Zokumaketha

Marketing analytics kuhlanganisa izinqubo nobuchwepheshe obuvumela abakhangisi ukuthi bahlole impumelelo yezinhlelo zabo zokumaketha ngokulinganisa ukusebenza (isb, ukubhuloga ngokumelene nenkundla yezokuxhumana kanye nokuxhumana kwesiteshi) besebenzisa amamethrikhi ebhizinisi abalulekile, afana ne-ROI, isibaluli sokumaketha kanye nokusebenza ngempumelelo kokumaketha. Ngamanye amazwi, ikutshela ukuthi izinhlelo zakho zokumaketha zisebenza kanjani ngempela.

SAS

Izinhlobo Zezinkundla Zokuhlaziya

Njengoba kuphathelene nokukhangisa online, Web Analytics amapulatifomu yizinhlelo ezithi qoqa, uhlanganise bese ubika emsebenzini wezivakashi eziya kumasayithi wethu aku-inthanethi noma ukuxhumana kwemithombo yezokuxhumana. Kukhona ama-subsets we analytics ukuthi abathengisi kufanele bazi futhi basebenzise ngezikhathi ezithile:

  • Izibalo Zokuziphatha - izindlela izivakashi ezizithathayo nokuthi zisebenzisana kanjani nekhasi ngalinye ziyimininingwane ebucayi yokuqonda ukuthi isiza sakho singalungiswa kanjani ngokuzibandakanya okwandayo nokuguqulwa. Abantu abaningi kakhulu baklama isiza esihle futhi bakhohlwe ukuthi empeleni kuyisango lokwenza ibhizinisi. Kukhona ithoni yesayensi yokusebenziseka nesipiliyoni engasetshenziswa ukukhulisa inani lesiza sakho kubhizinisi lakho.
  • I-Business Intelligence - noma i-BI analytics ibeka endaweni eyodwa zonke izici zokusebenza kwenhlangano yakho, kusukela kwezokumaketha kuya ekusebenzeni nokubalwa kwezimali, ukuze ubuholi obuphezulu buqaphe ukuziphatha kwenkampani. I-BI ibalulekile ekuqaphelweni nasekuhleleni ukusebenza kwezinhlangano ezinkulu, ezimaphakathi, nezinkulu.
  • Izibalo zokuguqulwa – ukuguqulwa esizeni kuwumsebenzi onenani. Okusobala kakhulu ukuthenga kusayithi le-e-commerce. Nokho, uma isayithi lakho liphromotha isevisi, ukuguqulwa kungase kube inombolo yezivakashi ezibhalisela isilingo samahhala, idemo, ukulanda, i-webinar nanoma yimuphi omunye umsebenzi oboniswe ukunikeza inani. Ukuguqulwa analytics imvamisa kufaka ukufaka ukuhlolwa kwezinto ukuze ukwazi ukwengeza isayithi ukuze uguqule izivakashi eziningi zibe amakhasimende.
  • Izibalo Zamakhasimende Ezobunhloli – izinkampani eziningi aziqapheli ngenkuthalo ukuthi amakhasimende azo ayazithanda ngempela noma cha noma izithiyo eziya ekuhlanganyeleni okuhle kakhulu ziyini. Amasistimu avumela impendulo yamakhasimende ngeziteshi zomphakathi, izinhlolovo, namanye amaphuzu okuqoqwa kwedatha anganikeza ucwaningo olubalulekile lokuthi inkampani yakho ibonwa kanjani nokuthi yini ongayenza ukuze uyithuthukise.
  • Izibalo Zokuphila Kwamakhasimende - Ukuqonda izigaba zekhasimende lakho kubalulekile ekwandiseni ukugcinwa kwamakhasimende, ukukhuphula inani lamakhasimende, bese ukuthola imininingwane yesikhathi esizayo kuqhathaniswa nokuzibandakanya okuphumelele kakhulu onakho. Ambalwa amapulatifomu alinganisa izigaba kanye nabaxhasi bethu bokumaketha abazisebenzisayo ku Ngakwesokudla ku-Interactive, qiniseka ukuthola i-demo yesistimu yabo.
  • Ukuhlaziya imiyalezo - ukumaketha okuzenzakalelayo, imeyili, ukubika ibhokisi lokungenayo, I-SMS, ifoni, nezinye izinhlelo zokuthumela imiyalezo zinikela analytics ukukunikeza ngomsebenzi ngomkhankaso ngamunye, nomsebenzi wababhalisile, futhi ngokuvamile uhlanganisa nomunye analytics amasistimu okusiza ukuthuthukisa ukuthumela kwakho imiyalezo kanye nomkhankaso.
  • Ukuqagela Ukuhlaziya - ngokususelwe ekusebenzeni okwedlule kwesayithi lakho, lawa mapulatifomu empeleni abikezela ukuthi ukuziphatha kwabavakashi kuzoba yini. Ukuqagela analytics izinkundla zivame ukunikeza amamodeli lapho ungenza khona izinguquko futhi ubikezele umthelela walezo zinguquko ekusebenzeni kwesayithi lakho. Isibonelo, kuthiwani uma usika inkokhelo yakho ngokuchofoza phakathi kabili futhi wandise ibhajethi yakho ye-infographic?
  • Ama-Analytics wesikhathi sangempela
    - nikeza ukuqonda ngomsebenzi wamanje nokuziphatha kwezivakashi kusayithi lakho ngesikhathi samanje. Isikhathi sangempela analytics kungathintwa ukuze kuguqulwe indlela yokuziphatha kwabavakashi, kwandise amathuba okuguqulwa, futhi kuhlinzeke ngokuqwashisa ngomzuzu kuya kumzuzu wokuphendula wesayithi lakho.
  • Sales Analytics - Ukuthengiswa kwamandla ngumkhakha wezobuchwepheshe okhulayo. Ama-dashboard wokuthengisa njengabaxhasi bethu ku Ukuthengiswa hlanganisa ngqo ne-Salesforce CRM yakho futhi unikeze ukuphathwa kokuthengisa ngayo yonke imininingwane abayidingayo ukubona nokubikezela ukusebenza kokuthengisa. Futhi kumthengisi, lezi zinhlelo zibasiza ukuthi bandise umkhiqizo, basebenzise izindawo zokuthinta, futhi bavale amadili amakhulu ngokushesha.
  • Sesha izibalo - Ama-backlinks yizinga legolide elisezingeni ku-Intanethi nezinga lokushayela kwezimoto nokuguqulwa. Njengomphumela, amathuluzi akusiza ukuqapha ifayela lakho le- amagama angukhiye we-injini yokusesha, izimbangi, nokuthi okuqukethwe kwakho kukleliswe kanjani ingakusiza ukuheha izivakashi ezintsha futhi wakhe amasu wokuqukethwe aqhuba ibhizinisi. Usesho olukhokhelwayo analytics ikunikeze ngokusebenza kwegama elingukhiye namamethrikhi wokuguqula ukuze ukwazi ukwehlisa izindleko zakho ngokuhola ngakunye futhi wandise ukuthengisa.
  • Izibalo Zomphakathi - njengoba i-Intanethi ithuthukile, abantu nezinkampani zakhe igunya lokuziqoqela abalandeli abalandelayo. Komphakathi analytics lingalinganisa lelo gunya, lilandelele isikhundla sakho senhlalo, likusize uqonde ukuthi kungani abantu bekulandela nokuthi yiziphi izihloko abaxhumana nawe kakhulu kuzo. Ukukusiza ukuthi ukhule ukulandela okuhambisana nomphakathi kanye negunya kuvame ukuholela ekwandeni ukwethembana phakathi kwezithameli zakho noma umphakathi - ongasetshenziselwa ukunanela ukukhushulwa kwakho noma nokushayela ukuguqulwa okuqondile.

Vele, zonke lezi zinhlelo zinganikeza imininingwane egcwele kakhulu futhi zivame ukuholela ukuhlaziywa ukukhubazeka. Kuhle ukubona analytics izinkundla ezivula ama-API azo futhi zihlanganise nezinye izinkampani zangaphandle ukuze kuthuthukiswe ngokuzenzakalelayo ulwazi lwamakhasimende. Ukugxeka kwami ​​okukhulu kwamapulatifomu ezibalo ukuthi aqoqa futhi abike idatha, kodwa akuvamile ukuthi enze isincomo. Izinkundla zokuhlola ukuguqulwa zikwenza kahle lokhu - ngifisa sengathi abanye bangakwenza! Njengesibonelo, angiqondi ukuthi kungani izinkundla zezibalo zinganikezi ukuqonda ngamasu okuqukethwe futhi zikunikeze izincomo kulokho okufanele ubhale ngakho.

Douglas Karr

Douglas Karr i-CMO ye VulaINSIGHTS kanye nomsunguli we Martech Zone. UDouglas usize inqwaba yeziqalo eziphumelelayo ze-MarTech, uye wasiza ekukhuthaleni okungaphezu kuka-$5 bil ekuthengeni nasekutshalweni kwe-Martech, futhi uyaqhubeka nokusiza izinkampani ekusebenziseni nasekuzenzeleni amasu azo okuthengisa nokumaketha. UDouglas uyingcweti yokuguqula idijithali eyaziwa emhlabeni wonke kanye nesikhulumi se-MarTech. UDouglas futhi ungumbhali oshicilelwe wencwadi kaDummie kanye nencwadi yobuholi bebhizinisi.

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