Ukukhangisa OkuqukethweI-Social Media & Influencer Marketing

I-SocialReacher: Kuyini Ukugqugquzela Abasebenzi Bezenhlalo?

Engqungqutheleni yokuqukethwe, ngilalele umngani wami UMark Schaefer khuluma ngenkampani ebinabasebenzi abangaphezu kwezinkulungwane eziyikhulu kepha inamasheya ambalwa nje kuphela lapho lo mkhiqizo uvuselela imithombo yezokuxhumana. Hlobo luni lomyalezo oluthunyelwa kubathengi? kubuza uMark. Umbuzo omuhle nempendulo ibilula. Uma abasebenzi - ngokusobala abameli abakhulu bohlobo lomkhiqizo - bengabelani ngezibuyekezo zomphakathi, kusobala ukuthi bebengeyona into efanele ukwabiwa nhlobo.

Sisebenze nenye inkampani yomphakathi abasebenzi bayo abebengabasebenzi bamakhasimende kakhulu. Lokhu bekungezona ezansi komugqa we-CSRs, basebenze nawo wonke amakhasimende ngamunye ukususa izingxabano phakathi kwamakhasimende nabantu besithathu, noma ukuthola amakhambi izixazululo ezinkulu. Njalo ngosuku olulodwa babezosebenza futhi bathole imiphumela emangalisayo. Yinkinga eyodwa kuphela… akekho owayazi ngakho. Ithimba lokuqukethwe alabelananga ngalezi zindaba. Amaqembu okwenyusa ayengazithuthukisi lezi zindaba. Abasebenzi bebengabelani ngalezi zindaba.

Okubi kunakho konke, abathengi abazoba khona ungalokothi uzizwile izindaba.

Ngikhuthaze inkampani ukuthi ithumele i isu lokukhuthaza abasebenzi lapho izindaba zingasakazwa kalula eqenjini lokuqukethwe, amaqembu okwenyusa angasebenza nobudlelwano bomphakathi namathuba akhokhelwayo okukhuthaza okuqukethwe, futhi - ngaphezu kwakho konke - abasebenzi bazobe benanela umsebenzi omangalisayo abawenzayo.

Ngeshwa, inkampani iqhubeke nokuchitha imali eningi kwizikhangiso ezintsha zethelevishini nasekukhangiseni okuningi. Ugh.

Kuyini Ukugqugquzela Abasebenzi Bezokuxhumana?

Amathuluzi wokukhuthaza abasebenzi bezindaba zenhlalo anika amandla abasebenzi benkampani yakho nabahlanganyeli ukuba babe ngabameli bezenhlalo zomkhiqizo wakho. Lapho abasebenzi bekhuthaza futhi benanela okuqukethwe kwakho, imicimbi, izindaba, kanye nokuvuselelwa ngemithombo yezokuxhumana, isu lelo likhulisa ubukhona bezindaba zenhlalo yenkampani yakho, likhulisa ukufinyelela komkhiqizo wakho, futhi lakhe ukuthembeka ngokubandakanya iqembu lakho ukuthi labelane futhi lithuthukise okuqukethwe yizinkampani.

Okusanda kwethulwa, I-SocialReacher yipulatifomu eyakhelwe abasebenzi nabahlanganyeli ukuthola nokwabelana ngezindaba zemikhiqizo yakho. Okuhle kunakho konke, ungakwazi ukulandelela imiphumela futhi kukhuthaze ukwabiwa. Ngokuya nge-Altimeter, ama-21% wabathengi akhetha okuqukethwe okushicilelwe ngabasebenzi, okwedlula ezinye izindlela

Akukho lutho oluthembekile njengokuthi abasebenzi bakho abazi inkampani ngaphakathi babelane ngokuqukethwe kwakho ngokuzithandela futhi bakhombise ukuziqhenya kwabo ngokuba senhlanganweni yakho. Izinkampani kulezi zinsuku zikwazi ukufinyelela ezinhlakeni ezinkulu zenhlalo, kepha abasebenzi bayinsiza enkulu yezentengiso engatholakali. Inhloso yethu ngeSocialReacher ukukhulisa ukuvezwa kwemithombo yezokuxhumana ezinkampanini ngenkathi sisiza abasebenzi bazizwe bebandakanyeka ekuthuthukiseni nasekukhuleni komkhiqizo. U-Ismael El-Qudsi, isikhulu esiphezulu se-Internet República

Izici namakhono weSocialReacher

  • Ukwenza ngokwezifiso okulula - umphathi womkhankaso oqokiwe unquma uhlobo lokuqukethwe oluzokwabiwa, ukuthi umkhankaso uzokwethulwa nini, ingxenye yabasebenzi okumele ikhonjwe, nokuthi iziphi izinkundla zokuxhumana ezizosetshenziswa.
  • Ukuvunyelwa kokuqukethwe kwangaphambili - ipulatifomu ivumela ukuthi okuthunyelwe kuvunyelwe ngaphambilini ngaphambi kokuthi kushicilelwe ukugcina ukuhambisana necebo lokumaketha lilonke.
  • Ideshibhodi Yezikhuthazo - Izinkampani zingenza kusebenze imivuzo ukukhuthaza ukuhlukaniswa kwabasebenzi emikhankasweni.
  • Isipiliyoni Sezilimi ezimbili - ipulatifomu itholakala ngesiNgisi nangeSpanish ngokusatshalaliswa okubanzi kokuqukethwe kuzo zonke izimakethe ezihlosiwe.
  • Izibalo Zesikhathi Sangempela - izinkampani zikwazi ukufinyelela ekuzibandakanyeni okuningiliziwe analytics, kufaka phakathi ukuphindwa, ukuthanda, ukuchofoza, ukuphawula nokubukwa kokuqukethwe ngomsebenzisi nomkhankaso ngamunye.

Isebenza Kanjani iSocialReacher?

The I-SocialReacher ipulatifomu ilula ukumisa nokugcina. Ilandela inqubo elula yezinyathelo ezinhlanu ukuphatha kalula abasebenzi bakho, ukukopisha okuqukethwe kwakho ukuze wabelane ngakho, wabelane ngakho, ulinganise impendulo, bese uqhuba ukusetshenziswa okwengeziwe ngokukhishwa kwe-gamification.

  1. Mema abasebenzi nabahlanganyeli
  2. Dala futhi uhlanganise okuqukethwe
  3. Yabelana ngokuqukethwe kwakho
  4. Linganisa imiphumela
  5. Nikeza izikhuthazi

Inkundla isiza imikhankaso ku-Facebook, Twitter, Instagram, YouTube, LinkedIn ngisho nakumabhulogi omuntu siqu abasebenzi. Nasi isithombe-skrini sedeshibhodi yeSocialReacher:

Ideshibhodi Yomphakathi

Ingxenyekazi yasungulwa futhi yakhishwa ngu- I-Internet República, i-ejensi yezentengiso yedijithali egxile ekuthuthukiseni izixazululo ezintsha zokumaketha eziku-inthanethi ezihlanganisa i-SEO, imithombo yezokuxhumana namandla okubhuloga Eyasungulwa eMadrid, eSpain ngo-2011 yiqembu labaphathi be-HAVAS nabakwaMicrosoft, i-Internet República iye yanda emhlabeni wonke ngamahhovisi ase-United States naseLatin America. Izinkampani ezifana neBMW, Volkswagen, Renault, Bacardi, neYahoo bathembele kwi-Internet República ngemikhankaso yabo yokukhangisa nge-digital.

Douglas Karr

Douglas Karr i-CMO ye VulaINSIGHTS kanye nomsunguli we Martech Zone. UDouglas usize inqwaba yeziqalo eziphumelelayo ze-MarTech, uye wasiza ekukhuthaleni okungaphezu kuka-$5 bil ekuthengeni nasekutshalweni kwe-Martech, futhi uyaqhubeka nokusiza izinkampani ekusebenziseni nasekuzenzeleni amasu azo okuthengisa nokumaketha. UDouglas uyingcweti yokuguqula idijithali eyaziwa emhlabeni wonke kanye nesikhulumi se-MarTech. UDouglas futhi ungumbhali oshicilelwe wencwadi kaDummie kanye nencwadi yobuholi bebhizinisi.

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