Iyini inhloso yokuphuma? Isetshenziswa Kanjani Ukuze Kuthuthukiswe Amazinga Okuguqulwa?

Iyini Inhloso Yokuphuma? Iwathuthukisa Kanjani Amazinga Okuguqulwa?

Njengebhizinisi, utshale ithoni yesikhathi, umzamo, kanye nemali ekwakheni iwebhusayithi enhle noma isiza se-e-commerce. Cishe wonke amabhizinisi nabamakethi basebenza kanzima ukuze bathole izivakashi ezintsha esizeni sabo… bakhiqiza amakhasi omkhiqizo amahle, amakhasi okufika, okuqukethwe, njll. Isivakashi sakho sifike ngoba besicabanga ukuthi unezimpendulo, imikhiqizo, noma izinsiza obuzifunayo. okwe.

Nokho, izikhathi eziningi kakhulu leso sivakashi sifika futhi sifunde konke esingakufunda… bese sishiya ikhasi lakho noma isayithi. Lokhu kwaziwa ngokuthi i- Phuma ekuhlaziyeni. Izivakashi azivele zinyamalale kusayithi lakho, nakuba… zivame ukunikeza imikhondo yokuthi ziyaphuma. Lokhu kwaziwa ngokuthi Inhloso yokuphuma.

Iyini inhloso yokuphuma?

Uma isivakashi ekhasini lakho sinquma ukuhamba, kwenzeka izinto ezimbalwa:

  • isiqondiso – Ikhesa yabo yegundane inyusa ikhasi ibheke kubha yekheli esipheqululini.
  • Velocity – Ikhesa yabo yegundane ingase isheshise iye kubha yekheli esipheqululini.
  • Isenzo – Ikhesa yabo yegundane ayisahambi phansi nekhasi futhi bayayeka ukuskrola.

Ochwepheshe bokuthuthukisa ukuguqulwa bahlonze le threndi futhi babhala ikhodi elula emakhasini abuka ikhesa yegundane futhi angabikezela ukuthi isivakashi sizophuma nini. Uma ukuziphatha kwenhloso yokuphuma kukhonjwa, baqala ukuphuma kwe-pop-up… umzamo wokugcina wokuxhumana nesivakashi.

Ama-pop-ups anenhloso yokuphuma ayithuluzi elimangalisayo futhi abonakale esebenza kahle kulokhu:

  • Nikeza a ikhodi yesaphulelo ukuze isivakashi sihlale kuseshini futhi sithenge.
  • Nyusa okuzayo umcimbi noma umnikelo futhi ube nerejista yesivakashi sayo.
  • Cela i ikheli le-imeyili ukushayela ukuzibandakanya nge-newsletter noma uhambo lwe-imeyili oluzenzakalelayo.

Asebenza Kangakanani Ama-Pop-Ups Enhloso Yokuphuma?

Ngokwemithombo ehlukahlukene, ibhizinisi lingalindela ukwenyuka ngo-3% kuye ku-300% ekuzibandakanyeni ngenxa yalokhu kuthuthukiswa kwezinga lokuguqulwa okusebenzayo (CRO) ithuluzi. Okungenani, kungani ungazami ukuxoxa nesivakashi owaziyo ukuthi siyahamba? Kubonakala sengathi akukho-brainer kimi! Ocwaningweni oluholele ku-infographic engezansi, i-Visme ithole izinzuzo ezi-5 zokuphuma kuma-Popups:

  1. Basebenza ngempumelelo ekubandakanyeni isivakashi esishiya isayithi lakho.
  2. Awaphazamisi kakhulu kunama-pop-ups avela ngesikhathi sokusebenzelana kwesivakashi nesayithi lakho.
  3. Banikeza ukubizelwa esenzweni okucacile nokungaphazamisi (I-CTA).
  4. Bangaqinisa isiphakamiso sakho senani osuvele usazisile isivakashi ngaso.
  5. Azikho engcupheni uma kuqhathaniswa… akukho okusazolahleka!

Ku-infographic, Umhlahlandlela obonakalayo wokuphuma kuma-Pop-Ups: Ungalikhulisa Kanjani Izinga Lakho Lokuguqulwa ngo-25% ngobusuku, Visme inikeza anatomy of a yimpumelelo phuma ngenhloso pop-up, indlela okufanele ibonakale ngayo, iziphathe, futhi ibekwe ngayo. Banikeza isiqondiso esilandelayo:

  • Naka umklamo.
  • Pholisha ikhophi yakho.
  • Qinisekisa ukuthi ihambisana komongo nokuqukethwe kwekhasi.
  • Nikeza ngendlela yokuphuma noma yokuvala i-popup.
  • Ungacasuki… awudingi ukukubonisa ngaso sonke isikhathi.
  • Engeza ubufakazi noma isibuyekezo ukuze usekele isiphakamiso senani lakho.
  • Lungisa futhi uhlole amafomethi ahlukene.

Ngomunye wethu Thenga amaklayenti, isayithi ukuze ukuthenga izingubo online, senze i-pop-up yenhloso yokuphuma sisebenzisa Klaviyo ngesaphulelo esinikezwa umemukeli uma ebhalisela uhlu lwabo lwamakheli. Siphinde safaka obhalisile ohambweni oluncane lokwamukela olubazise kumkhiqizo, imikhiqizo, kanye nendlela yokulandela umkhiqizo ezinkundleni zokuxhumana. Sithola cishe u-3% wezivakashi ukuthi zibhalise, futhi u-30% walabo basebenzise ikhodi yesaphulelo ukuze bathenge… akukubi!

Uma ungathanda ukubona ezinye izibonelo ezengeziwe zama-pop-ups ahloselwe ukuphuma, nansi indatshana ehamba nawe ngezitayela ezithile, iminikelo, nezeluleko ngokudala:

Phuma kuzibonelo ze-Pop-Up yenhloso

phuma kuzigelekeqe zenhloso

6 Amazwana

  1. 1

    Ngiyazibuza ukuthi bayenze kanjani into enelungelo lobunikazi okungenani ekhona kusukela ngo-2008 (zasungulwa ngo-2010). Lokhu kusuka ngoSepthemba 18, 2008: http://www.warriorforum.com/main-internet-marketing-discussion-forum/13369-how-do-you-make-unblockable-exit-popup.html - kusuka kokuthunyelwe mayelana nezigelekeqe ezinenhloso yokuphuma: “… Okuseduze kakhulu ongakuthola kulapho isikhombisi segundane lesivakashi sakho sihamba khona phezulu kwesikrini… ngakho-ke ucabanga ukuthi sezizocofa inkinobho yokuvala. Lokhu ukuphuma kwami ​​okungavinjelwe: I-Action PopUp: Ukunakwa-Ukubamba ama-PopUps angavinjiwe Lapho Izivakashi Zakho Zishiya Ikhasi… ”.

    Ngaphezu kwalokho, kukhona le ngcezu yekhodi kusuka ngo-Ephreli 27, 2012 esebenzisa ubuchwepheshe 'bokuphuma' kumigqa emihlanu yekhodi, etholakala emphakathini: http://stackoverflow.com/questions/10357744/how-can-i-detect-a-mouse-leaving-a-page-by-moving-up-to-the-address-bar

    Bafaka usuku lobunikazi babo ngumhla ka-25 Okthoba 2012. Usuku olubaluleke kakhulu ngokusho kwe-Google lungo-Ephreli 30, 2012 (http://www.google.com/patents/US20130290117)

    Esinye isithenjwa esivela ku-quicksprout: http://www.quicksprout.com/forum/topic/bounce-exchange-alternative/ okuthunyelwe: “Ngo-2010 ScreenPopper.com kudalwe ngemuva evenini encane ohambweni olude lweminyaka engu-1.5 ezweni lonke ngoba angikutholanga ebengikudinga. Kwakungekho mncintiswano, ngaleso sikhathi okuwukuphela kokunikezwa kwakuwukubusa okuvelelayo okwakunzima kakhulu futhi kunzima ukufakwa ”. Lokhu iminyaka emibili ngaphambi kokuba kufakwe 'ilungelo lobunikazi'.

    Ukuphetha iBounce Exchange kungahle kube nomkhiqizo omuhle kepha abawusungulanga futhi abanamalungelo “kubuchwepheshe”. Ngicabanga ukuthi ummeli wabo welungelo lobunikazi akatholanga kanjani engingakuthola cishe emizuzwini emi-5 ngeGoogle. Futhi angiyena ummeli. Umuntu nje ongathandi uzama ukuphatha yedwa okungekhona okwakhe. Bathatha i- $ 3000- $ 5000 ngayo futhi abafuni ezinye izixazululo ezishibhile ukuthi zibe khona (kungani okunye udinga i- “patent”?)

    • 2
      • 3

        Sawubona @douglaskarr: disqus - Ngifunde izigaba ezimbili zokuqala ze-patent kanye ne-abstract yayo (kusixhumanisi esingenhla) futhi isimangalo esiyinhloko selungelo lobunikazi yilona kanye ubuchwepheshe 'bokuphuma'. Bathi basungula ukulandelwa kwegundane ngale njongo. Izixhumanisi engizilethile zibonisa ukuthi abakusungulanga nhlobo. Yilokho okungahambi kahle ngombono wami. Futhi kuyangicasula ngoba ngicabanga ukuzenzela umbhalo ophume ngenhloso, noma ukusebenzisa enye yezindlela eziningi ezenziwe ngomumo (ngabona ezinye izindlela eziyi-1…). Uma ilungelo lobunikazi leBounce Exchange lizosetshenziswa yibo ukuvimba, ngokungekho emthethweni, umncintiswano ungalimaza ngempela wonke amawebhusayithi akhona asebenzisa ezinye izindlela ezishibhile; nabantu abanjengami abasazoyisebenzisa. Manje njengoba ngibona i-athikili yenu senginemicabango yesi-15. Alikho ithuba engizolisebenzisa izinkulungwane zamadola ngenyanga ngalokho. Futhi noma bengayifanele i-patent, basangangenza nginenkinga enkulu uma ngiyenza ngokwami, noma ngisebenzisa abanye.
        Muva nje ngibona izigelekeqe ezinjalo kuyo yonke indawo. Ngaphandle kwama-popups anenhloso yokuphuma sizodinga ukubuyela kuma-popups acasulayo - ama-pop-unders, ama-pop-overs afike ngesikhathi, ama-popups wokungena, njll.

  2. 4

    Ngakho-ke, kubonakala sengathi uRetyp, abantu abangemuva kwe-Optin Monster bamangalele iBounce Exchange ngaleli lungelo lobunikazi. Kepha anginalo ulwazi ngokwanele ezintweni ezisemthethweni ukuqonda ukuthi ngabe ixazululiwe yini, futhi uma kunjalo, waba yini umphumela…? Imininingwane engaphezulu kulezi zixhumanisi:

    https://www.docketalarm.com/cases/Florida_Southern_District_Court/9–14-cv-80299/RETYP_LLC_v._Bounce_Exchange_Inc./28/

    http://news.priorsmart.com/retyp-v-bounce-exchange-l9Zx/

    https://search.rpxcorp.com/lit/flsdce-436983-retyp-v-bounce-exchange

    Kuzoba kuhle impela ukwazi ukuthi kwenzekani lapha. Kubukeka njenge-patent engasile futhi ngingathanda kakhulu ukubona lokhu kutholakala kwenye indawo….

  3. 6

    Umkhiqizo noma insiza ethengiswa yiBounceX (neBounceX / Yieldify isevisi egcwele njengoba iwumkhiqizo) imvamisa inezinto eziningi. Imvamisa akunakwenzeka ukwenza ilungelo lobunikazi kuyo yonke inqubo, ngakho-ke uvame ukuvikela umnyombo (kulokhu i-algo) ngoba yingxenye ebaluleke kakhulu. Nginesiqiniseko sokuthi kukhona ilungelo lobunikazi laphaya lokwenza isithombe, ukuvela kwesithombe kuwebhusayithi njll okungezona ezabo futhi eziphula umthetho ngokusemthethweni.

    Kuyaqapheleka ukuthi i-Yieldify (ummangalelwa kuleso simo) uthenge amalungelo obunikazi ovela eceleni futhi manje usemangalela iBounceX. Uma unemali yokulandela umuntu oncintisana naye khona-ke kunengozi encane - uma ulahlekelwa yicala osesimeni esifanayo njengamanje (khipha imali) kanti uma uphumelela bese uqopha nje isinqamu semakethe yabelana wena.

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