Yini i-Mobile Marketing Automation?
I-eMarketer iphakamisa ukuthi abasebenzisi be-inthanethi abasebenzisa amaselula kuphela bazonyuka besuka Izigidi ezingama-32.1 kuya kwezi-52.3 phakathi kuka-2015 no-2021 Ngonyaka odlule kuphela, ukusetshenziswa kwe-inthanethi okusebenzisa iselula kuphela lenyukile lisuka kubasebenzisi abayizigidi ezingama-36.6 laba abayizigidi ezingama-40.7
Ukumaketha kwendabuko kwedijithali kuvame ukubhekiswa futhi kwenzelwe umsebenzisi we-desktop omile; ngenxa yalokho, inemikhawulo ngabasebenzisi beselula kuphela. Isici esisodwa esiyinhloko, ukuhamba kwazo. Yilapho-ke ezenzakalelayo ukumaketha ezishintshayo (MMA) ingena.
Yini i-Mobile Marketing Automation?
I-MMA yakhelwe ukusebenza nazo zonke izinto eziyinkimbinkimbi zobuchwepheshe beselula. Abasebenzisi beselula baziphatha ngendlela ehlukile futhi bafuna izinto ezihlukile kunabasebenzisi bedeskithophu, futhi i-MMA ingakusiza ukwandise imikhankaso yakho ngabo. Ingenza izinto eziningi ezifanayo njengokuzenzekelayo kokumaketha kwendabuko. Ungayisebenzisa ukwakha nokuhlukanisa uhlu lwakho loxhumana nabo, uhlele imikhankaso ye-imeyili, wenze izivivinyo zokuhlukanisa, futhi ulandelele izibalo zakho. Amandla we-MMA, noma kunjalo, ukuthi asiza kanjani izinkampani ukumaketha ikakhulukazi abathengi lapho bakumadivayisi wabo weselula. U-Amanda DiSilvestro, uSalesforce
Isu le-MMA lingafaka ukuhlela izaziso zohlelo lokusebenza, imilayezo ye-SMS, i-Near-Field Communications, ukuxhumana kwe-Bluetooth, i-wifi, nemiyalezo yangaphakathi nohlelo ngaphezu kwe-imeyili ephathekayo.
U-Amanda DiSilvestro ubikezela ukuthi ukuzenzakalela kokumaketha kwamaselula kuzoba ngokujwayelekile njengokuzenzakalela kokuthengisa kwendabuko. Ukhuthaza izinkampani ukuthi zikucabangele ukusebenzisa ezentengiso ezishintshayo manje ukuze zenze inzuzo enkulu embonini yakho. Qiniseka ukuthi ufunda indatshana yakhe ngokuningiliziwe ku-
MMA bese ubheka okulandelayo kwe-infographic okusatshalaliswe yiSalesforce: