Ukukhangisa Okuqukethwe

Kuyini ukungathathi hlangothi kweNet?

Igama Ukungathathi hlangothi Kwenyama yasungulwa uprofesa wezomthetho wezindaba we-Columbia University Tim Wu e 2003.

Imibuzo ephakanyiswe ezingxoxweni zokufinyelela okuvulekile kanye nokungathathi hlangothi kwenethiwekhi iyisisekelo kukho kokubili inqubomgomo yezokuxhumana kanye nokusungula izinto ezintsha. Ukuphromothwa kokungathathi hlangothi kwenethiwekhi akufani nenselelo yokuphromotha ukuncintisana kokuziphendukela kwemvelo kunoma iyiphi indawo ephethwe abantu abazimele, kungaba inethiwekhi yocingo, isistimu yokusebenza, noma isitolo sokudayisa. Imithetho kahulumeni ezimeni ezinjalo izama njalo ukusiza ukuqinisekisa ukuthi izintshisekelo zesikhathi esifushane zomnikazi azivimbeli imikhiqizo engcono kakhulu noma izinhlelo zokusebenza ukuthi zitholakale kubasebenzisi bokugcina. Intshisekelo efanayo igqugquzela ukungathathi hlangothi kwenethiwekhi: ukulondoloza umncintiswano we-Darwin phakathi kwakho konke ukusetshenziswa okungacatshangwa kwe-inthanethi ukuze kuphile abangcono kuphela.

Ukungathathi hlangothi Kwenethiwekhi, Ukucwaswa kwe-Broadband

Kungani Wonke Umuntu Kufanele Afune Ukungathathi hlangothi KweNet

Impilo yami yonke kanye nekhono lokusekela izingane zami kuncike ekhonweni lomsebenzi wami lokusebenzisa i-inthanethi, ikhono lami lokusebenzisa i-inthanethi… futhi ngokushesha iba ngeyezingane zami. Ukuhlukanisa i-inthanethi ngemizila esheshayo nenensayo akunikezeli ukukhetha, kubonakala sengathi kuzovele kugqibe imizila ehamba kancane. Lokho kusho ukuthi ikhono lethu njengosomabhizinisi lingashabalala.

Ngikholwa wukuthi lokho kuzoholela ekukhuleni komnotho okuncane futhi ekugcineni kuzolimaza umnotho wethu, bese kuthi, nakho kungenise imali yentela. Leso yisimo esesabekayo futhi sizoshintsha ibhalansi yengcebo namandla okulethwa yi-Intanethi ezwini elincane - bese ikubuyisela ezandleni zalabo abanemali - njengoba nje kwenzeka ngamaphephandaba, umculo, umsakazo nethelevishini.

Kungani Akekho Okufanele Afune Ukungathathi hlangothi KweNet

Abasekeli bemithetho kahulumeni yokungathathi hlangothi kuzokutshela ukuthi kufanele sibambe iqhaza kuhulumeni ukuze siqinisekise i-inthanethi enobulungiswa.

Kodwa thina?

Ingabe ufuna ngempela i-inthanethi lapho abahlinzeki be-broadband, ngokwesibonelo, bengakhulisi ithrafikhi ukuze baqinisekise ukusakazwa kwevidiyo kunenzuzo kunenye ithrafikhi? Amabhizinisi afana Akamai vele usize amabhizinisi ukuthi Sheshisa okuqukethwe kwabo ku-inthanethi:

I-Akamai EdgePlatform inamaseva ayi-20,000 71 asatshalaliswa emazweni angama-20 aqhubeka nokuqapha i-Intanethi? ithrafikhi, izindawo eziyinkinga nezimo zizonke. Sisebenzisa lolo lwazi ukwenza imizila yethu ngobuhlakani siphindaphinde okuqukethwe ukuze sithumele ngokushesha, ngokuthembeka. Njengoba u-Akamai ephatha u-XNUMX% wethrafikhi ye-Intanethi isiyonke namuhla, ukubuka kwethu i-Intanethi yikho okuphelele futhi okunamandla okuqoqwe noma yikuphi.

Muva nje siqale ukusebenzisa i-Akamai emsebenzini wethu futhi kube yintuthuko enamadijithi amabili ekuphenduleni kohlelo lwethu lokusebenza emhlabeni jikelele… kwezinye izindawo kufike ku-80%. Lokhu, vele, ubuchwepheshe obungakwazi ukukhokhela amabhizinisi amancane; kodwa-ke, yibhizinisi ngokwalo. Ngakho-ke asidingi nje kuphela le 'mizila esheshayo', sesivele sinezixazululo ezisiza amabhizinisi amakhulu ekulethweni kokuqukethwe okusheshayo. Pho kungani sisakhuluma ngalokhu?

Le mpikiswano, njengezimpikiswano eziningi zezombusazwe, yaxabanisa izikhulu ezisekela imithetho namabhizinisi amakhulu. Ukungathathi hlangothi okuphelele kunqotshiwe… futhi siyaqhubeka nokubona ukugxuma okubonakalayo ekusebenzeni kuyo yonke i-spectrum. Kubonakala sengathi imakethe isivele inqume indlela engcono kakhulu kulokhu… futhi iyasebenza.

Douglas Karr

Douglas Karr i-CMO ye VulaINSIGHTS kanye nomsunguli we Martech Zone. UDouglas usize inqwaba yeziqalo eziphumelelayo ze-MarTech, uye wasiza ekukhuthaleni okungaphezu kuka-$5 bil ekuthengeni nasekutshalweni kwe-Martech, futhi uyaqhubeka nokusiza izinkampani ekusebenziseni nasekuzenzeleni amasu azo okuthengisa nokumaketha. UDouglas uyingcweti yokuguqula idijithali eyaziwa emhlabeni wonke kanye nesikhulumi se-MarTech. UDouglas futhi ungumbhali oshicilelwe wencwadi kaDummie kanye nencwadi yobuholi bebhizinisi.
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