Yini i-Omni-Channel? Kukuthinta kanjani ukuThengisa kule sizini samaholide?

omnichannel okudayisa

Eminyakeni eyisithupha eyedlule, inselelo enkulu yokukhangisa ku-inthanethi bekuyikhono lokuhlanganisa, ukuqondanisa, bese ulawula imiyalezo kuso sonke isiteshi. Njengoba iziteshi ezintsha zavela futhi zanda ekuthandeni, abathengisi bangeza amaqoqo amaningi nokuqhuma okwengeziwe ohlelweni lwabo lokukhiqiza. Umphumela (osavame kakhulu), wawuyinqwaba enkulu yezikhangiso nemiyalezo yokuthengisa eyadonsa wonke umphimbo wethemba. Ukuhlukumezeka kuyaqhubeka - abathengi abacasukile bazikhipha ekubhaliseni futhi bacasha ezinkampanini ababekade bekujabulele kakhulu ukwenza ibhizinisi nazo.

Ngeshwa, umsuka waleli gama konke kusho konke… futhi yindlela abathengisi abavame ukuphatha ngayo iziteshi. Ngifisa ukuthi ngabe besizobhala isikhathi esingcono, njengokumaketha kwesiteshi okuhlelekile noma okuqhubekayo. Ukuzenzekelayo kuziteshi zonke kuvame ukuphatha okunye kwalokhu kuhlangana, kepha imvamisa asikwenzi kube ncono lokho kuxhumana.

Yini i-Omni-Channel?

I-Omnichannel, nayo ebhalwe i-omni-channel, ibhekisa kokuhlangenwe nakho ngakunye okuhlobene nekhasimende elinikeziwe. Ngaphakathi kokumaketha, i-omni-channel isho ulwazi lokukhangisa oluhlangene kuwo wonke ama-mediums (ama-aka channels). Esikhundleni sokuthi ikhasimende lihlaselwe ngamakhompiyutha, okuhlangenwe nakho kokubili kwenziwa ngezifiso futhi kulinganiselwe lapho kulindeleke khona ukukhishwa kwezandla. Ngakho-ke ukuthengisa kwethelevishini kungashayela abantu ku-URL kusayithi lapho ikhasimende lingabamba khona ngesihloko, noma mhlawumbe libhalisele izexwayiso zeselula noma ama-imeyili aqhubekisela phambili ukuzibandakanya. Okuhlangenwe nakho kufanele kungabi namthungo futhi kuqhubeke, kunokuba kuphindaphinde futhi kucasule.

Okuhlangenwe nakho kokuthengisa kwe-Omnichannel noma kokuthenga kubhekisa ekusebenzisaneni kwangempela phakathi kwesitolo namadivayisi edijithali, imininingwane yamakhasimende eyabiwe phakathi kokuziphatha okuku-inthanethi nokuxhumana nomthengisi wendawo, futhi - intengo, ukulethwa, nokunemba kwesitoko phakathi kwesitolo nezindawo zokuxhumana ezidijithali. Lapho yonke into isebenza ngokukhululeka, kuholela ekuhlangenwe nakho kokuthenga okukhulu. Lokho kuholela ekuthengisweni okukhudlwana nasekuthengisweni okuqhubekayo ngokuzayo kwikhasimende ngalinye. Eqinisweni, abathengi be-omnichannel bane- Inani eliphakeme lokuphila elingama-30% kunalabo abathenga besebenzisa isiteshi esisodwa kuphela.

Njengoba abathengi beya beba nesiteshi-agnostic ngokwengeziwe, kanye ne-omnichannel eningi ohambweni lwabo lwamakhasimende, abathengisi abadabula futhi bahlangabezane nezimfuno zabo babona imbuyiselo enkulu kakhulu kule nkathi yokuthenga ngamaholide. Akusekho mayelana nezitini nodaka kuqhathaniswa ne-e-commerce. Abathengisi banamuhla abaphumelelayo bayazi ukuthi badinga ukwenza uhambo lwamakhasimende lube nokuhlangenwe nakho okungaxhumi kuzo zonke iziteshi nakuwo wonke amadivayisi ukuze abathengi bangazizwa ukuthi kufanele bakhethe. UStuart Lazarus, VP Wokuthengisa eNyakatho Melika, iSiginali

Le infographic igcwele izibalo zokuqala nezesithathu ezivela kulokho abathengi be-omnichannel abakulindele nokuthi iziteshi zedijithali zinomthelela onjani ekuthengeni kwesitolo. Kubandakanya izibalo ezivela emikhiqizweni efana ne-Amazon, uMichael Kors, noWarby Parker ukukhombisa ukuthi bakulungela kanjani ukuncintisana, futhi bahlola izinselelo ezinkulu abathengisi ababhekana nazo namuhla. Amanye amaphuzu avelele:

  • U-64% wabathengi abaku-inthanethi basho isivinini sokuthumela njengezinqumo zokuthenga ezibalulekile
  • Abathengi abangu-90% basesitolo bavakashele iwebhusayithi futhi bazobe sebethenga okwesibili noma kwesithathu online
  • Ama-36% wamakhasimende kuphela angavakashela isitolo uma kungekho lwazi lwempahla olutholakala ku-inthanethi

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