Ukubaluleka Kokuvumela Ukuthengisa

Kuyini Ukuthengiswa Kwezokuthengisa?

Ngenkathi ubuchwepheshe bokunika amandla okuthengisa bufakazelwa ukuthi bukhulisa imali ngo-66%, Izinkampani ezingama-93% kusamele zisebenzise ipulatifomu yokuvumela amandla okuthengisa. Lokhu kuvame ukubangelwa izinganekwane zokunikwa amandla okuthengisa kubize kakhulu, kuyinkimbinkimbi ukuhambisa futhi kunamazinga aphansi okutholwa. Ngaphambi kokungena ezinzuzweni zepulatifomu yokuthengisa enika amandla nokuthi yenzani, ake siqale singene kokunikezwa kokuthengisa nokuthi kungani kubalulekile. 

Kuyini Ukuthengiswa Kwentengiso? 

Ngokuya ngeForrester Consulting, amandla okuthengisa achazwa ngokuthi:

Inqubo eqhubekayo, eqhubekayo ehlomisa bonke abasebenzi ababhekene namakhasimende ngamandla okuhlala ehleliwe futhi ahlelekile ukuba nengxoxo ebalulekile neqoqo elifanele lababambiqhaza bamakhasimende esigabeni ngasinye somjikelezo wempilo wokuxazulula izinkinga wamakhasimende ukukhulisa ukubuya kotshalo-mali lokuthengisiwe uhlelo.

Ukubonisana kweForrester
Kuyini "Ukunika Amandla Ukuthengisa" Futhi U-Forrester Wahamba Kanjani Ngokukuchaza?

Ngabe lokho kusho ukuthini empeleni? 

Uma ucabanga ngabathengisi bakho kumongo wensimbi yensimbi, cabanga ukuhambisa abathengisi bakho abajwayelekile ukusuka ezansi kwejika lensimbi uye phezulu nabadlali bakho abaphezulu. Umgomo wokuvumela ukuthengisa ukuhambisa abathengisi bakho abajwayelekile ukusuka ezansi kuye phezulu ukubenza baqale ukuthengisa njengomuntu owenza kahle kakhulu. Kubathengisi bakho abasha noma abamaphakathi, kungenzeka ukuthi abanalo ulwazi noma amandla okwenza izethulo ezisuselwa kunani ezenziwa ngabadlali bakho abaphezulu ngabo bonke abathengi. Ukuba nobuchwepheshe bokunika amandla bokuthengisa obukhona kuvumela abathengisi bakho abasha nabaphakathi ukubona ukuthi yini okusebenzisana nabathengisi abaphezulu ukusiza ukukhuphula impumelelo yabo yokuthengisa. KwaMediafly, lokhu sikubiza ngokuvela kwenhlangano yokuthengisa, i-Evolve Selling ™.

Kungani Udinga Ukuvunyelwa Kokuthengisa?

Kalula nje, abathengi bashintshile. Kuya ku U-70% wolwazi abathengi be-B2B abalubonayo uzitholele wona online, abangayinikwa ngumthengisi wokuthengisa. Lapho umthengi exhuma nomthengisi, okulindelwe kuphezulu. Abafuni ukuzwa iphimbo mayelana nezici zomkhiqizo nemisebenzi. Esikhundleni salokho, bafuna okwenzelwe wena futhi bahlanganyele kokuhlangenwe nakho kokuthenga, okubavumela ukuthi baqonde ukuthi yiziphi izinselelo ezihlukile ezixazululwa ngumkhiqizo noma isevisi yakho nokuthi izobasiza kanjani ukufeza izinhloso zabo zezezimali. 

Ngalolu shintsho ekuziphatheni komthengi, abathengisi badinga ukudlula isethulo se-PowerPoint esimile. Esikhundleni salokho, badinga ukuba nobuchwepheshe ukuze bakwazi ukuzinza lapho, banikeze imininingwane yesikhathi sangempela yokwakha ukwethembana nomthengi wabo futhi ekugcineni, bavale isivumelwano. Ubuchwepheshe bokunika amandla bokuthengisa benza lokho nje.

Ngokusho kweForbes, izixazululo zokunika amandla ukuthengisa ngukutshalwa kwezimali okuphezulu kwezobuchwepheshe ukukhulisa umkhiqizo wokuthengisa. Idatha yokubika ikhombisa lokho I-59% yezinkampani okudlule imigomo yemali engenayo - kanye nama-72% adlula yona ngama-25% noma ngaphezulu - anomsebenzi ochaziwe wokunika amandla wokuthengisa. 

Yini Okufanele Kwenziwe Ipulatifomu Yokuvumela Ukuthengisa?

Ngenkathi kunamakhono amaningi kungxenyekazi evumela ukuthengisa, thina, ku- IMediafly, kholwa ukuthi ipulatifomu yokunika amandla ukuthengisa kufanele inikeze abathengisi okulandelayo:

  • Ikhono lokuthola kalula okuqukethwe okuhambisanayo, okusesikhathini kufaka phakathi amavidiyo, amathuluzi wokusebenzisana, amaslayidi okusetshenziswa ezingxoxweni nabathengi 
  • Ikhono lokushesha ngokushesha engxoxweni yokuthengisa ukuhlangabezana nezidingo eziqondile zomthengi, kwakheke umuzwa owenziwe waba ngewakho futhi uhlukile kumthengi 
  • Amathuluzi asebenzisanayo afaka i-ROI, i-TCO kanye nezibali ezidayisa inani, kanye nezilungisi zomkhiqizo, ukuthwebula okokufaka okuvela kumthengi ukusiza ukuhola izingxoxo zokuthengisa
  • Amandla okudonsa idatha yesikhathi sangempela emithonjeni ehlukahlukene, esiza ukubhekana nezinselelo ezihlukile zomthengi
  • Idatha ne-analytics yokuthi okuqukethwe kusebenza kanjani, imininingwane eqondene nomthengi eqondiswe kudatha yokuhambisa amadili phambili kanye nemininingwane yokuthi okuqukethwe kutholwa kanjani ngokuthengisa futhi kudliwe ngamathemba
  • Ukuhlanganiswa ne-CRM ukusiza ngokuzikhandla ukwenza imilayezo yokulandela ngomkhondo nezinto zokwethenjwa ezisetshenziswe emihlanganweni edlule 

Lawa makhono abeka abathengi kunoma yiliphi izinga ukuze baphumelele. Ngeshwa, ubuchwepheshe bokunika amandla okuthengisa buvame ukubonwa njengobubizayo, obuyinkimbinkimbi nobungozi. Kepha akumele kube njalo. Onke amaqembu okuthengisa noma izinhlangano zokuthengisa ziseluhambeni lwabo lokuvumela amandla okuthengisa. Njengoba kungekho hambo olufanayo, izinhlangano kufanele zinike isikhathi sokusebenzisana nomhlinzeki wazo wokuthengisa onamandla okwenza ipulatifomu ebhekiswe ngokukhethekile kuzidingo zenhlangano yabo. 

ipulatifomu yokuthengisa yokuthengisa

Muva nje, IMediafly acquiiPresent ebomvu ukusiza ukuhlinzeka amandla okuthengisa kubo bonke. Ngalokhu kuthenga, siyakwazi ukuletha isisombululo esinika amandla kunazo zonke futhi esishesha ukuthengiswa emabhizinisini anoma yibuphi ubukhulu, sisuse izindleko ezisezingeni lebhizinisi kanye nezithiyo zokuqalisa ukusebenza izinkampani eziningi ezizizwa zesatshiswa lapho zithenga ubuchwepheshe bokunika amandla okuthengisa. 

Uma uphikisana nokuthenga ubuchwepheshe bokuvunyelwa bokuthengisa kepha ukhathazekile ngokuqaliswa, ukuzibophezela kwesikhathi, njll., thatha izinyathelo ezincane ubheke umgomo wakho. Khumbula njalo ukuthi lolu uhambo. Ngokufaka ubuchwepheshe bokunika amandla okuthengisa, ungayeka ukubuka abathengisi bakho abajwayelekile bezabalaza ukufeza izinhloso zabo bese ubuka lonke iqembu lakho lokuthengisa lichuma.

UCABANGANI?

Le sayithi isebenzisa i-Akismet ukunciphisa ugaxekile. Funda ukuthi idatha yakho yokuphawula isetshenziswa kanjani.