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Amathuba Okumaketha Asenhla, Okuthengiswayo, Nasezansi Kwokukhula Kwebhizinisi

Uma ubuze abantu abaningi ukuthi bazitholaphi izethameli zabo, ngokuvamile uzothola impendulo encane kakhulu. Iningi lokukhangisa nomsebenzi wokumaketha lihlotshaniswa nokukhethwa komthengisi kwe uhambo lomthengi... kodwa ingabe lokho kakade sekwephuze kakhulu?

Uma ungumuntu ukubonisana ngoguquko lwedijithali iqinile; isibonelo, ungagcwalisa yonke imininingwane kusipredishithi ngokubuka kuphela amathuba akho amanje futhi uzibeke emkhawulweni wamaqhinga owazi kahle. Ungase wenze ucwaningo lwamagama angukhiye futhi ugxilise ukunaka kwakho ezinjinini zokusesha zalabo basebenzisi abayifunayo i-ejensi yenguquko yedijithali, umeluleki wecebo ledijithali, inkampani yokuqalisa ibhizinisi, Njll

Baphi Abalaleli Bakho?

Ukukhuphuka Nomfula Wohambo Lokuthenga lwe-B2B

Akukona konke ngawe izilaleli ezihlosiwe. Futhi kumayelana namakhasimende akho amanje, umsebenzi wakho ongase ube khona lapho ukhuphuka nomfula, kanye nomsebenzi wawo ongezansi.

Ukubuyela emuva esibonelweni senkampani yokubonisana ngoguquko lwedijithali. Uma inkampani ithola uxhaso olubalulekile lokukhulisa inhlangano yayo… isinyathelo esibalulekile kuleyo nqubo ukutshala imali ekuguqulweni kwedijithali. Noma, uma abasebenzi ababalulekile behlanganiswa ngaphakathi kwenhlangano, ubuholi babo obusha bungase bufune ukuguqula ulwazi lwabo lwamakhasimende.

Ngakho-ke, uma ngiyinkampani yenguquko yedijithali, kuyintshisekelo yami engcono kakhulu ukwakha ubudlelwano nezinkampani ezikhuphukayo. Lokhu kungase kuhlanganise:

  • Amafemu we-Venture Capital - ukunikeza izethulo kumakhasimende e-VC kungaba yindlela enhle yokwakha ukuqwashisa nokufundisa abazoba ngamakhasimende.
  • Amafemu Okuhlanganisa Nokutholwa - ukuhlinzeka ngocwaningo kanye nemfundo ezinkampanini ze-M&A kungaba kuhle. Njengoba behlanganisa futhi bethola amakhasimende, bazoba nezinselele zokubeka phakathi ukuzizwisa kwabo kwedijithali.
  • Abameli & Ama-Accountants - enye yezinyathelo zokuqala ezithathwa yizinkampani njengoba zikhula wukusebenza nabamele bezomthetho nabezezimali.
  • Amafemu Okuqasha - Amabhizinisi akhuphukayo noma anenzuzo ezikhundleni zobuholi ngokuvamile asebenza nezingcweti zokuqasha ukuletha ithalente ngaphakathi kwenhlangano.

Hlobo luni lwamabhizinisi ongabambisana nawo angamakhasimende akho angaphezulu?

Ukuhlinzeka Ngezinsizakalo Ezengeziwe Kumakhasimende Akho Amanje

Omunye wemilayezo ekhungathekisa kakhulu ukuzwa evela kuklayenti ukuthi, “Besingazi ukuthi inkampani yakho inikeze lokho!” ngemuva kokuzwa izindaba zokuthi basayine inkontileka nenye inkampani.

Isinyathelo esibalulekile sokugibela iklayenti lakho ukuxhumana nayo yonke imikhiqizo, amasevisi, namathuba ozakwethu ibhizinisi lakho elingawanikeza lona. Ngenxa yokuthi usunobudlelwano obuqinile nenkampani, kungenzeka ukuthi usuvele usohlwini lwezinhlelo zabo zokubala ukuze uthole izinkokhelo, usuvele unemigqa ebomvu yezivumelwano zesevisi yakho… ngokuvamile kulula ukwandisa ubudlelwano onabo nabo.

Ukubambisana nezinye izinhlangano ozethembayo kuvame ukuba yithuba elihle lokwakha inani ngisho nokushayela imali engenayo. Sinokuxhumana nokudluliselwa kwezinkampani eziningi esizaziyo nesizethembayo ukuthi zizokwenzela amakhasimende ethu umsebenzi omuhle. Kuyisu eliwinayo lawo womabili amaklayenti akho kanye nokuphuma kwemali kwakho.

Yiziphi izinkampani zozakwethu ozaziyo nozethembayo ongazethula kuzo amakhasimende akho? Ingabe unezivumelwano zokudlulisela nabo?

Ukuba Insiza Ephansi Kumakhasimende Akho Amanje

Ngemuva kokuthi siqedele ukusebenzisa kwethu namakhasimende, avame ukuthintwa umhlinzeki wesofthiwe ukuze akhulume ezingqungqutheleni, abambe iqhaza ezingxoxweni, futhi acashunwe ekushicilelweni komkhakha.

Ngenxa yokuthi unikeze iklayenti lakho umuzwa ohamba phambili, zinike isikhathi ubambisene nalo emathubeni okukhangisa. Ifemu yakho yobudlelwano bomphakathi kufanele isebenze ukuze ibatholele amathuba okukhuluma futhi ithimba lakho lezentengiso kufanele libasize ekubhaleni izindatshana zobuholi ezicabangayo kumasayithi embonini.

Njengoba bethola lawo mathuba, kungokwemvelo ukuthi inkampani yakho izoshiwo kumongo wokuqukethwe ekunikezayo. Ngoba azisebenzi ngoba awukhokhi by wena, bakhuluma nezithameli njengegunya kanye nozakwenu omethembayo. Lolo hlobo lokumela amakhasimende luzogqugquzela ukuqwashisa okumangalisayo ngomsebenzi owenzayo.

Ungawasiza kanjani amaklayenti akho ukukhuthaza impumelelo yawo ekusebenzisaneni nawe? Yiziphi izinsiza ongazinikeza kuleyo nqubo ukuze uqhubekisele phambili ukuqwashisa ngebhizinisi lakho?

Isiphetho

Kungani uphuthuma endaweni efanayo bonke oqhudelana nabo? Qala ukusebenza ukhuphuka nomfula, ezansi nomfula naphambi kwamakhasimende akho amanje ukuze ushayele umsebenzi omningi emgqeni wakho ophansi.

Douglas Karr

Douglas Karr i-CMO ye VulaINSIGHTS kanye nomsunguli we Martech Zone. UDouglas usize inqwaba yeziqalo eziphumelelayo ze-MarTech, uye wasiza ekukhuthaleni okungaphezu kuka-$5 bil ekuthengeni nasekutshalweni kwe-Martech, futhi uyaqhubeka nokusiza izinkampani ekusebenziseni nasekuzenzeleni amasu azo okuthengisa nokumaketha. UDouglas uyingcweti yokuguqula idijithali eyaziwa emhlabeni wonke kanye nesikhulumi se-MarTech. UDouglas futhi ungumbhali oshicilelwe wencwadi kaDummie kanye nencwadi yobuholi bebhizinisi.

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