Ubuchwepheshe BokukhangisaUkunika Amandla Ukuthengisa

Ungalokothi Ulahlekelwe Ukubona Ukuthi Ngubani Okukhokhelayo

Kwesinye isikhathi, siyakhohlwa ukuthi amakhasimende ethu agcina esikhokhela.

Bheka, ngizwa kabi ngabangane bami nozakwethu kwaGM. Kodwa angibadabukela. Bakhohlwa ukuklama, bakhohlwa ikhasimende, bakhohlwa I-R & D.,bakhohlwe ukuthi yinkampani yezimoto. Ukufa kwabo ngokusobala kwakuyisinqumo. Akulona uphawu lomnotho wethu, kodwa ukukhetha okwenziwe ku-boardroom kwa-GM… Kungumsindo wokugcina wenkampani egwilizayo. Ithemba lami elilodwa ukuthi zizoba yisibonelo kuzo zonke lezo zinhlangano ezinethemba lokuthi zizoba zikhulu njengoGM. Okukhulu kuvele kushayeke kakhulu.

UMike Neiss, GM Insider

Faka esikhundleni i-[GM] nebhizinisi lakho kanye [nemoto] nemboni yakho. Kukhona enifana ngakho? Njengoba izinhlangano zingenela ama-juggernauts ezinkampani, ukuhlala uhambisana nezidingo zamakhasimende kuba nzima kakhulu. Lesi sihloko sidingida ukubaluleka kwezinhlaka ezigxile kumakhasimende ekukhangiseni nasekuthengisweni nokuthi zingavimbela kanjani izinkampani ezinkulu ezingibeni zokungaqondi kahle nokulindelwe ngamakhasimende.

Isexwayiso sikaGM: Isifundo Ekugxileni Kwekhasimende

Indaba kaGeneral Motors akuyona nje indaba eyisixwayiso yokuwa komdondoshiya kodwa futhi iyincwadi yokudlala ehlehlayo. Ukwengamela kwe-auto giant ezizindeni ezigxile kumakhasimende—idizayini, I-R & D., kanye nenkonzo—kuyisikhumbuzo esiqinile. Bachaza ukuthi a inkampani yezimoto kuya ku inkampani edayisa izimoto, uguquko olucashile kodwa olubalulekile oludale ukuphuka kobudlelwano bamakhasimende.

Izinhlaka Zokusekela Ingqikithi Yekhasimende

  • Hlanganisa Izihibe Zempendulo Yekhasimende: Uhlelo lwempendulo oluqinile luqinisekisa ukuthi imibono yamakhasimende iyalalelwa futhi iyasetshenzelwa. Lokhu kungashumeka emjikelezweni wokuthuthukiswa komkhiqizo, okuvumela izinkampani ukuthi zenze izinguquko ngesikhathi sangempela.
  • Hola Ngokuzwela Kwezokuthengisa Nezokumaketha: Ukwenza imikhankaso yokumaketha namasu okuthengisa ngozwela kuholela ekuqondeni okujulile kwamaphuzu obuhlungu bekhasimende, izifiso, kanye nokuhlangenwe nakho. Kwenza ukuxhumana kwamakhasimende kube ngokwakho futhi kwakha ubudlelwano obuhlala njalo.
  • Beka kuqala Umuzwa Womsebenzisi (UX) Kumklamo Womkhiqizo: Yonke indawo yokuthinta kufanele yakhelwe kucatshangelwa ikhasimende kusukela ekusebenzelaneni kokuqala kuya kusevisi yangemva kokuthengisa. Lokhu kuqinisekisa ukuzizwisa okungenamthungo, okunembile, nokujabulisayo.
  • Zibophezele Ekufundeni Okuqhubekayo Nokuzijwayeza: Amathrendi ezimakethe kanye nokuziphatha kwabathengi kuguquguquka njalo. Uhlaka lokufunda oluhlala lubuyekeza amasu ezinkampani ngokwalezi zinguquko lubalulekile ekuhlobaneni.
  • Hlakulela Isiko Eligxile Kwekhasimende: Ubuholi kumele bugxilise isiko elihlonipha ukwaneliseka kwamakhasimende ngaphezu kwakho konke. Ukuqeqeshwa kanye nezibonelelo kufanele kukhuthaze abasebenzi ukuthi bahambe ibanga elide kumakhasimende.
  • Sebenzisa Idatha Ngokuzibophezela: Sebenzisa ukuhlaziya idatha ukuze uthole imininingwane ngokuthandwa yikhasimende nokuziphatha, uhlanganise imikhiqizo namasevisi ukuhlangabezana nezidingo ezitholiwe.

Izinkampani eziningana zime njengobufakazi bamandla okugxila kwamakhasimende. I-Apple, ngokwesibonelo, iguqula ukwakheka komkhiqizo ngolwazi lomsebenzisi emnyombweni wayo. Amabhentshimakhi esevisi yamakhasimende e-Amazon, nokuthatheka kwawo ngempendulo yamakhasimende, achaze kabusha i-e-commerce.

Iqhaza Lokumaketha Nokuthengisa Ekugxiliseni Ukugxila

I-conduit ye-customer-centricity kunoma iyiphi inkampani enkulu isigaba sayo sokumaketha nokuthengisa. Bahamba phambili ekuzwini nasekuphenduleni izinguquko zemakethe. Ukwenza kube ngokwakho ekukhangiseni kanye nendlela yokubonisana kwezokuthengisa kuqinisekisa ukuthi amakhasimende azizwa ebalulekile futhi eqondwa.

Ukuze kugwenywe isiphetho se-GM, izinkampani kufanele zamukele futhi zihlale zicwengisa izinhlaka zazo ezigxile kumakhasimende. Njengoba izinkampani zikhula, kufanele zigcine izindlebe zazo zibheke phansi, zilalele izidingo ezihlala zivela zamakhasimende azo. Ngezinhlaka ezifanele, izinkampani ezinkulu zingaqinisekisa ukuthi ukukhula kwazo kusayizi kanye nenani kumakhasimende azo.

Douglas Karr

Douglas Karr i-CMO ye VulaINSIGHTS kanye nomsunguli we Martech Zone. UDouglas usize inqwaba yeziqalo eziphumelelayo ze-MarTech, uye wasiza ekukhuthaleni okungaphezu kuka-$5 bil ekuthengeni nasekutshalweni kwe-Martech, futhi uyaqhubeka nokusiza izinkampani ekusebenziseni nasekuzenzeleni amasu azo okuthengisa nokumaketha. UDouglas uyingcweti yokuguqula idijithali eyaziwa emhlabeni wonke kanye nesikhulumi se-MarTech. UDouglas futhi ungumbhali oshicilelwe wencwadi kaDummie kanye nencwadi yobuholi bebhizinisi.

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