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Kungani Ijubane Lekhasi Libucayi? Indlela Yokuhlola Nokuthuthukisa Eyakho

Iningi lamasayithi lilahlekelwa cishe uhhafu wezivakashi zabo ngenxa yejubane lekhasi elincane. Eqinisweni, ikhasi lewebhu ledeskithophu elijwayelekile isilinganiso se-bounce yi-42%, isilinganiso esiphakathi sekhasi lewebhu elihamba phambili lingama-58%, kanti isilinganiso esiphakathi kokuchofoza kokufika kokuchofoza ekhasini sifinyelela ku-60 kuye ku-90%. Akuzona izinombolo ezithophayo nganoma iyiphi indlela, ikakhulukazi uma kubhekwa ukusetshenziswa kweselula kuyaqhubeka nokukhula futhi kuya kuba nzima ngosuku ukuheha nokugcina ukunakwa kwabathengi.

Ngokuya nge-Google, isilinganiso sokulayisha isikhathi sekhasi le- amakhasi aphezulu okufikanamanje amavila 12.8 imizuzwana. Lokhu kufaka phakathi izindawo lapho ukutholakala kwe-inthanethi kwamaselula kudlangile futhi isivinini se-4G singezinye eziphakeme kakhulu emhlabeni jikelele. 

Leso sivinini sekhasi esimaphakathi side kakhulu, kubhekwe ama-53% wabasebenzisi abashiya amakhasi ngemuva kwemizuzwana emi-3 kuphela - futhi kuya ngokuya kusuka lapho:

Isivinini sekhasi namanani we-Bounce

Siyini isivinini sokulayisha ikhasi elihle, lapho-ke? Okuseduze

Ngenhlanhla, kunesixazululo. Ngaphambi kokuba sifinyelele kulokho, ake siveze kabanzi ngokubaluleka kwejubane lekhasi.

Kungani Izindaba Zokushesha Kwekhasi

I-eMarketer ikhombisa ukuthi ngo-2019 Ukusetshenziswa kwemali yezikhangiso ezidijithali kuzodlula u- $ 316 Izigidigidi futhi kubukeka kuphela ukukhuphuka ngekusasa elibonakalayo:

Ukusetshenziswa kwezikhangiso zedijithali kusuka ngo-2017 kuya ku-2022

Ngokusobala, imikhiqizo isebenzisa imali enkulu kwizikhangiso futhi ilindele ukuthola okuningi kwisabelomali sayo. Kepha, lapho abantu bachofoza isikhangiso - ne- post-chofoza ikhasi lokufika yehluleka ukulayisha khona manjalo - kungenzeka baphinde bachofoze emuva ngemizuzwana embalwa, futhi ngenxa yalokho, isabelomali sabakhangisi sichithwa.

Imiphumela yezindleko zejubane lekhasi inkulu kakhulu futhi kufanele wenze isivinini sekhasi kube yinto ehamba phambili ngokuya phambili. Nawa amamethrikhi namaphuzu ambalwa ongawabheka njengoba uhlola imikhankaso yakho yokukhangisa yedijithali:

Izikolo Zekhwalithi

Akugcini nje ukuthi imithwalo yamakhasi ahamba kancane ikhungathekisa abasebenzisi, kodwa futhi ibangela nokuthi ama-Quality Scores ahlupheke. Njengoba i-Quality Score ihlobene ngqo ne- isikhundla sesikhangiso, futhi ekugcineni lokho ongakukhokhela ngokuchofoza ngakunye, ikhasi elilayisha kancane linciphisa izikolo.

Amanani Wokuguqulwa

Uma ngabe bambalwa abantu ababambelela balinde ukulayishwa kwekhasi lakho, bambalwa abantu abathola ithuba lokuguqula. Bashiya ikhasi lakho ngaphambi kokubona okunikezwayo, izinzuzo, ukubizelwa esenzweni, njll.

Ekuthengiseni, isibonelo, ngisho ukubambezeleka ngomzuzwana owodwa ezikhathini zomthwalo weselula zingathinta amazinga wokuguqulwa aze afike kuma-20%.

Isipiliyoni Seselula

Maphakathi no-2016, ukusetshenziswa kwewebhu ephathekayo kudlule ithrafikhi yedeskithophu ngevolumu:

Iselula Idlula Ishadi Lokubuka Ideskithophu

Ngokusetshenziswa kwabathengi isikhathi esithe xaxa kuselula, abathengisi nabakhangisi babephoqeleka (futhi basaphoqeleka) ukuba bazivumelanise nezimo. Enye indlela yokuletha imikhankaso elungiselelwe amaselula ukudala amakhasi alayisha ngokushesha.

Okusiletha kusixazululo sejubane sekhasi elingu- # 1 elibhekana nalezi zinkinga.

Amakhasi e-AMP Landing akhulisa isivinini sekhasi

I-AMP, i- uhlaka lomthombo ovulekile okwethulwe ngo-2016, kunikeza abakhangisi indlela yokwakha amakhasi ewebhu weselula ashesha njengombani, abeka phambili ulwazi lomsebenzisi ngaphezu kwakho konke okunye. 

Amakhasi e-AMP ayakhanga kubakhangisi ngoba aletha izikhathi zokulayisha ezisheshayo, ngenkathi asasekela isitayela esithile nokwenza uphawu ngokwezifiso. Bavumela ukunikezwa kwekhasi lokufika ngemuva kokuchofoza ngokushesha, ngoba bakhawulela i-HTML / CSS neJavaScript. Futhi, ngokungafani namakhasi wesintu wendabuko, amakhasi e-AMP alondolozwa ngokuzenzakalela yi-Google AMP Cache ngezikhathi ezisheshayo zokulayisha kusesho lweGoogle.

Njengomholi ekusetshenzisweni kokuchofoza ngemuva kokuchofoza, i-Instapage inikeza amandla okwenza amakhasi okufika kokuchofoza ngemuva kokusebenzisa uhlaka lwe-AMP:

Amakhasi Eselula Asheshisiwe (i-AMP)

Nge Umakhi we-Instapage AMP, abathengisi nabakhangisi banga:

  • Dala amakhasi we-AMP wokuchofoza ngemuva kokuchofoza ngqo kusuka kungxenyekazi ye-Instapage, ngaphandle konjiniyela
  • Qinisekisa, ukuhlolwa kwe-A / B, bese ushicilela amakhasi e-AMP ku-WordPress noma kusizinda sangokwezifiso
  • Diliva okuhlangenwe nakho okungcono kweselula, wandise ama-Quality Scores, bese ushayela ukuguqulwa okuningi
Ukuqinisekiswa Kwekhasi Leselula le-AMP
Ukuqinisekisa kwekhasi leselula elisheshisiwe (AMP)

Inkampani eguqula usizo lokuzwa i-Eargo ibone imiphumela emangalisayo selokhu yasebenzisa i-AMP kulwazi lwayo lokuchofoza ngemuva kokuchofoza:

Amakhasi Wokufika we-AMP nge-Instapage

Amakhasi Wokufika we-AMP ane-Instapage

Ngaphezu kokwakha amakhasi e-AMP nge-Instapage, kunezinye izindlela eziningi ongathuthukisa ngazo isivinini sekhasi. Nazi ezintathu zazo ukuze uqalise.

Ezinye izindlela ezi-3 zokuthuthukisa isivinini sekhasi

1. Sebenzisa amathuluzi wejubane lekhasi

Ikhasi elitholiwe isivivinyo sejubane seGoogle esikora ikhasi lakho kusuka kumaphoyinti ayi-0 kuye kwayi-100:

ukuqonda okusheshisa amakhasi

Ukulinganisa kusekelwe kumapharamitha amabili:

  1. Isikhathi sokulayisha okungenhla (isikhathi esiphelele sekhasi ukukhombisa okuqukethwe ngaphezulu kwesibaya ngemuva kokuthi umsebenzisi acele ikhasi elisha)
  2. Isikhathi sokulayishwa kwekhasi eligcwele (isikhathi esithatha isiphequluli ukunikela ngokugcwele ekhasini ngemuva kokucelwa ngumsebenzisi)

Uma amaphuzu akho ephakeme, ikhasi lakho lilungiswa ngokwengeziwe. Njengomthetho wesithupha, noma yini engaphezulu kwama-85 ikhombisa ukuthi ikhasi lakho lisebenza kahle. Ngaphansi kuka-85 futhi kufanele ubheke iziphakamiso ezinikezwe yi-Google ukukhuphula isikolo sakho.

I-PageSpeed ​​Insights ihlinzeka ngemibiko yezinguqulo zedeskithophu nezamaselula zekhasi lakho, futhi iphinda inikeze izincomo zokuthuthuka.

Cabanga ngeGoogle: Hlola Indawo Yami, eyethulwe yithimba le-PageSpeed ​​Insights, ivivinya kuphela isivinini sekhasi leselula, ngokungafani neselula nedesktop. Kungenye inkomba yokuthi amakhasi akho alayishwa ngokushesha (noma ngokunensa)

cabanga nge-google test isiza sami

Leli thuluzi libonisa isikhathi sakho sokulayisha, linikeza izincomo zokwezifiso ukusheshisa ikhasi ngalinye kusayithi lakho, bese linikeza inketho yokwenza umbiko ogcwele.

Izithombe Ezenzelwe Ngokugcwele (Ukuminyaniswa)

Ukulungiselela izithombe ngokucindezela, ukukhulisa usayizi, ukuguqula kabusha, njll. Kungasiza ukonga ama-byte, kusheshise isikhathi sokulayisha ikhasi, futhi kuthuthukise ukusebenza kwesayithi leselula. Phakathi kwe- ezinye izincomo eziphezulu, IGoogle ithi isuse izithombe ezingadingekile ze-high-res nama-GIF bese ufaka izithombe ngombhalo noma nge-CSS uma kungenzeka. 

Ngaphezu kwalokho, manje sekulula kakhulu kunangaphambili ukusebenzisa izithombe ezicindezelwe nezishintshwe usayizi ngoba lezi zilungiselelo zingenziwa ngemishini. Isibonelo, ungaba namakhulu ezithombe osayizi futhi ucindezelwe ngokuzenzakalela ngombhalo, unciphise umsebenzi wezandla (lapho kwakhiwa amakhasi e-AMP, amathegi wesithombe sangokwezifiso enza okuningi kwalokhu kulungiselelwa okufanayo kube okuzenzakalelayo).

Ukukhetha ifomethi yesithombe efanelekile kungaba nzima ngezinketho eziningi kakhulu ezitholakalayo. Konke kuncike ecaleni lokusebenzisa, kepha nazi ezinye ezivame kakhulu:

  • I-WebP: Izithombe ezinemifanekiso nezingaguquki
  • I-JPEG: Izithombe ezingenamfihlo
  • I-PNG: Izizinda ezingabonakali
  • I-SVG: Izithonjana nobukhulu obuhlukanisayo

I-Google incoma ukuqala nge-WebP ngoba ivumela ukucindezelwa okungaphezulu kwama-30% kune-JPEG, ngaphandle kokulahleka kwekhwalithi yesithombe.

3. Beka kuqala okuqukethwe okungenhla

Ukwenza ngcono umbono womsebenzisi wejubane lesayithi kubaluleke kakhulu njengokuthuthukisa isivinini sesiza uqobo. Yingakho uma izithombe zakho sezenziwe kahle, kufanele uqinisekise ukuthi zilethwa ngesikhathi esifanele.

Cabanga ngalokhu: Kumakhalekhukhwini, ingxenye ebonakalayo yesayithi inqunyelwe endaweni encane, ngaphezulu kwesibaya. Ngenxa yalokho, unethuba lokulayisha ngokushesha okuqukethwe kuleyo ndawo, kanti ezinye izinto ezingezansi kokulanda kwesibaya ngemuva.

Qaphela: Okusiza ukwenza i-AMP ihluke ukuthi ikhiphe ukulayishwa kwezinsiza ezibekwe eqhulwini, okuqinisekisa ukuthi kuphela izinsiza ezibaluleke kakhulu ezilandwa kuqala.

Kungaba yinselelo ukunciphisa inani lezithombe esizeni - ikakhulukazi imikhiqizo yokuthengisa, ngokwesibonelo, ngemikhiqizo eminingi - kepha kusabalulekile okungenani ukunciphisa umthelela wezithombe ngesikhathi sokulayisha ngalezi zindlela ezintathu. 

Khulisa isivinini sekhasi lakho nge-AMP

Uma amakhasi wakho weselula ehlushwa amazinga aphezulu okuncipha namazinga okuguqula aphansi ngenxa yejubane lokulayisha kwekhasi, amakhasi e-AMP angaba umusa wakho osindisayo.

Qala ukudala amakhasi we-AMP wokuchofoza ngemuva kokuletha umuzwa wokuphequlula weselula osheshayo, owenziwe kahle, futhi ofanele kuzivakashi zakho, futhi uthuthukise Izikolo zakho zekhwalithi nokuguqulwa kunqubo.

UTyson Uyashesha

UTyson Quick ungumsunguli ne-CEO ye-Instapage, umholi ekusebenzeni kokuchofoza ngemuva kokuchofoza. Usungule i-Instapage ngo-2012 ngemuva kokubona ukuthi abathengisi bokusebenza nokukhula balahlekelwa kanjani yimali ekwenzeni kabi imikhankaso yokukhangisa. Kusukela lapho umbono wakhe bekungukwenza isethi yemikhiqizo yokwenziwa kokuchofoza ngemuva kokukhulisa ukubuyisa ngokwenza okokukhangisa.

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