Ukunika Amandla Ukuthengisa

Ukuqonda i-R in CRM

Bengifunda nje iposi elihle CRM futhi ngicabanga ukuthi kunembobo eyodwa enkulu, enkulu, evulekile ekusebenzeni okuningi kweCRMโ€ฆ Ubudlelwano.

Buyini Ubudlelwano?

Ubuhlobo idinga a izindlela ezimbili zokuxhuma, okuthile okuvame ukushoda kunoma iyiphi i-CRM. Onke ama-CRM amakhulu aphuma emakethe enza umsebenzi omuhle wokuthwebula idatha engenayo - kepha awenzi lutho ukuqedela iluphu. Ngikholwa ukuthi lokhu kungukhiye wokuthi kungani ukusetshenziswa okuningi kweCRM kwehluleka. Futhi ngikholwa ukuthi isixhumanisi esibuthakathaka kuzingxenyekazi eziningi zeCRM.

I-CRM ichaziwe

Ukubheka okukodwa kusesho lweGoogle lwe Ukuphathwa kobudlelwane beKhasimende futhi uzothola ukuthi umthengisi ngamunye uchaza i-CRM ngokuqinile maqondana namandla esoftware yabo. Isibonelo, nakhu Incazelo kaSalesforce:

Incazelo elula, ebanzi ingatholakala egameni: I-CRM iyindlela ebanzi yokuphatha ubudlelwano namakhasimende akho? kufaka phakathi abangaba amakhasimende? ngenzuzo ehlala isikhathi eside neyokubambisana. Ngokuqondile, izinhlelo zesimanje zeCRM zikuvumela ukuthi uthwebule imininingwane ezungeze ukuxhumana kwamakhasimende futhi uyihlanganise nayo yonke imisebenzi ehlobene namakhasimende nephoyinti ledatha.

Hmmmโ€ฆ Ngicabanga ukuthi akuyona into engaqondakali ukuthi ipulatifomu ye-Salesforce igxile ngokuphelele ekubambeni idatha futhi isiphetho sangemuva sinamandla okuhlanganisa aqinile. Ngisacabanga ukuthi yingxenye nje yesixazululo seCRM.

Umdwebo we-Salesforce CRM

Enye ingxenye yesixazululo ilele ekutheni UXHUMANA kanjani nekhasimende LAKHO. I-CRM yakho kufanele igxile kuzindawo zokubangela ukubikezela, ngokusemandleni akho, izikhathi lapho kufanele wenze khona ebudlelwaneni bakho nekhasimende lakho. Uwathuthukisa kanjani amakhasimende akho ngomjikelo wokuphila wamakhasimende?

Izibonelo Zokusetshenziswa Kwe-CRM Ewusizo

  1. Uma kungumbono, yimiphi imikhiqizo noma izinsiza ezabathakazelisa ekuxhumaneni kwakho noma kwiwebhusayithi yakho (ukuhlanganiswa kwe-analytics)? Balindele nini ukuthi uzoxhumana nabo futhi? Ingabe unayo izexwayiso ezihlelelwe ukukwazisa ukuthi uzoxhumana nini nazo noma ama-imeyili ahleliwe?
  2. Uma kungumbono noma ikhasimende, ngabe okuqukethwe kwewebhusayithi yakho kuhlinzekela ngamandla imikhiqizo noma izinsizakalo abanikeze intshisekelo kuzo noma ozithengisile? Ngiyacabanga Amazon.com wenza umsebenzi omuhle kakhulu wokuphakamisa izincwadi kimi - kepha abalinaki iqiniso lokuthi ngithenga kulona UBarnes noNoble, futhi. Uma kuhlanganiswe I-Shelfari or I-GoodReads ku-akhawunti yami, bazokwazi engikuthengile futhi ngeke baphinde bangibonise.
  3. Ngabe usungule inani elifanele kumakhasimende akho ongasebenza ngalo? Uma ngisebenzisa izinkulungwane zamadola nawe, ungiphatha kanjani ngokuhlukile kunabantu abangasebenzi? Ngiya esitolo esikhulu sekhofi esiseduze esingikhalela isikhashana isikhathi esiningi lapho ngithola okuphakathi. Bangazi ngamagama futhi bayabona ukuthi ngibaluleke kakhulu kubo kunekhasimende elivela kanye ngenyanga.
  4. Ngabe usukhombile ukuthi inhlokomo yenzelwa ukuthi abantu bahlale noma bakushiye? Uma umfundi ojwayelekile wencwajana yakho ye-imeyili evula u-5, angalokothi achofoze, bese ezikhipha ohlwini, wenzani ngokuhlukile encwadini yezindaba engu-5 yomfundi ongakaze achofoze?
  5. Ugcine nini ukubabonga noma ucele impendulo yabo ngensizakalo yakho? Ingabe unayo imibundu yokusebenzisa noma imingcele yomsebenzi esethelwe ukuxhumana namakhasimende asebenzisa i- $ X noma athenge njalo inani le-X lezinsuku, amasonto noma izinyanga?

Ukuhlela, ama-imeyili aqalisiwe, imivuzo, nokuqukethwe okunamandla yizici ezibalulekile KUWE ekulondolozeni ubudlelwano nekhasimende lakho nokubasiza ngomjikelezo wempilo wamakhasimende. Bheka futhi isicelo sakho se-CRMโ€ฆ kukusiza kanjani ukwenza lokho? Akufanele ishiyelwe kuwe ukuthuthukisa konke lokhu kusebenzisana ne-CRM yakho. Uma kunjalo, awunalo uhlelo lweCRM, unedathabheyisi yekhasimende nje.

Izibalo, izinqola zokuthenga, ukumaketha nge-imeyili kanye nezinhlelo zokulawulwa kokuqukethwe kweWebhusayithi kumele konke kuhlanganiswe ukuze ube nokuqaliswa kweCRM okuzozuza ngokuphelele ezindlekweni nasemzameni wokuqala odingekayo ekwakheni ukuqaliswa kweCRM. Uma ungakwenzi xhuma amachashazi, awunaso isisombululo seCRM.

QAPHELA: Lapho ngenza usesho ngezinsizakusebenza zeCRM nomdwebo omuhle kuwebhu, ngithole insiza enkulu, i Uthisha Wezokumaketha.

Douglas Karr

Douglas Karr i-CMO ye VulaINSIGHTS kanye nomsunguli we Martech Zone. UDouglas usize inqwaba yeziqalo eziphumelelayo ze-MarTech, uye wasiza ekukhuthaleni okungaphezu kuka-$5 bil ekuthengeni nasekutshalweni kwe-Martech, futhi uyaqhubeka nokusiza izinkampani ekusebenziseni nasekuzenzeleni amasu azo okuthengisa nokumaketha. UDouglas uyingcweti yokuguqula idijithali eyaziwa emhlabeni wonke kanye nesikhulumi se-MarTech. UDouglas futhi ungumbhali oshicilelwe wencwadi kaDummie kanye nencwadi yobuholi bebhizinisi.

Izihloko ezihlobene Nalesi

Buyela emuva kunkinobho phezulu
Close

I-Adblock itholiwe

Martech Zone iyakwazi ukukunikeza lokhu okuqukethwe ngaphandle kwenkokhiso ngoba senza imali ngesayithi yethu ngemali engenayo yezikhangiso, izixhumanisi ezingaphansi, noxhaso. Singajabula uma ungasusa i-ad blocker yakho njengoba ubuka isayithi lethu.