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Intengo Yemakethe Yesikhathi Sangempela Ingayithuthukisa Kanjani Ukusebenza Kwebhizinisi

Njengoba umhlaba wesimanje ubeka ukubaluleka okwandayo ngesivinini nokuvumelana nezimo, ikhono lokufaka isikhathi sangempela, amanani entengo afaneleka kakhulu kanye nesiqondiso sokuthengisa eziteshini zawo zokuthengisa kunganikeza amabhizinisi amandla aphezulu kwabaqhudelana nabo lapho behlangabezana nokulindelwe ngamakhasimende. Yebo, njengoba izidingo zokusebenza zikhula, kanjalo nobunzima bebhizinisi. 

Izimo zemakethe nokuguquguquka kwebhizinisi kushintsha ngokushesha okukhulu, okushiya izinkampani zidonsa kanzima ukuphendula izibangeli zentengo - izehlakalo ezifana noshintsho lwezindleko, amanani entengo, amanani aqhudelanayo, isimo sempahla, nanoma yini edinga ukushintshwa kwentengo - ngokushesha, ngempumelelo, nangempumelelo. Uma sekubikezelwe futhi kulawuleka, izibangeli zentengo zenzeka kaningi. 

Namuhla, B2B amakhasimende alindele ukuzizwisa okufana nomthengi kubahlinzeki bawo bebhizinisi - ikakhulukazi mayelana nentengo. Naphezu kobunzima bemvelo bentengo ye-B2B, amakhasimende alindele ukuthi amanani abonisa ngokunembile izimo zemakethe, alungile, enziwe ngendlela efanele futhi atholakala ngokushesha - ngisho nakumakhotheshini amakhulu.

Ukuthembela ezindleleni zefa zokusetha izintengo kuye kwahlanganisa kuphela imiphumela engemihle yokugcwala kwezinto ezibangela intengo. Kunalokho, abaholi abanombono kufanele bacabange kabusha izindlela zabo zokuletha amanani emakethe esikhathi sangempela. 

Intengo Yemakethe Yesikhathi Sangempela kungumbono wentengo onamandla nosayensi. Ngokungafani nezinye izindlela zamanani ashukumisayo, ayigcini emithethweni ezenzakalelayo; kuyashesha ukuphendula, kepha ngendlela ehlakaniphile.

Kulesi sihloko, ngizokuhamba ngamacala amabili okusetshenziswa kweNtengo Yesikhathi Sangempela Yesikhathi - ku-eCommerce nasekuhambeni kokuvunyelwa kwentengo kwama-oda - futhi sixoxe ngokuthi ukucabanga kabusha ngesimo esikhona kungalisiza kanjani ibhizinisi lakho futhi kuthuthukise ukusebenza kwebhizinisi. 

Intengo Yemakethe Yesikhathi Esigcwele ku-eCommerce - Kuyini nokuthi Kungani Uyidinga

Ukuqinisekisa ukuthi amanani enza kahle ngokwanele eziteshini zendabuko kuyinselele; izinkampani zeluliwe ngokuqhubekayo ngokungena kwe-eCommerce.

Imibuzo ecindezela kakhulu engiyizwa kubaholi benkampani ye-B2B mayelana nesixazululo esiqinile se-eCommerce ihlobene namanani entengo. Imibuzo ihlanganisa:

  • Yiziphi izintengo okufanele zilethwe kumakhasimende aku-inthanethi?
  • Ngingawahlukanisa kanjani amanani anele ukuhlonipha ubudlelwano bamakhasimende obukhona kakade?
  • Kuthiwani uma izintengo zami eziku-inthanethi ziphansi kunalokho obekukhokhelwa amakhasimende ami?
  • Ngingayikhokha kanjani intengo elungile eheha ngokwanele ukuthi ikhasimende elisha liqale ukwenza ibhizinisi nami ngaphandle kokudela umugqa omningi kakhulu?
  • Ingabe amanani ami mahle ngokwanele ukudayisela amakhasimende izinto ezintsha ngaphandle kokukhuluma nomphathi wezentengiso noma ngidinga ukuxoxisana?

Yonke le mibuzo ingaphezu kokuvumelekile; kodwa-ke, ukuxazulula eyodwa uwedwa ngeke kukunikeze ukuncintisana kwesikhathi eside kulesi siteshi esibalulekile. Kunalokho, amanani entengo e-eCommerce kumele abe namandla ngempela. Amanani ashukumisayo - kuyilapho okuthile okuyi-buzzword - kusho ukuthi amakhasimende akho abona amanani ahambisana nezimo zemakethe nganoma yisiphi isikhathi. Ngamanye amazwi, Intengo Yemakethe Yesikhathi Sangempela. 

Nakuba incazelo ilula, ukuyifinyelela akulula kangako. Intengo yemakethe yesikhathi sangempela ye-eCommerce ayinakwenzeka uma okuwukuphela kwamathuluzi ebhokisini lakho lamathuluzi kungamaspredishithi avamile kanye nemithombo yedatha ehlukene ekhula isidala ngaphambi kokuba ihlaziywe, ingasaphathwa eyokuthatha isinyathelo.

Kunalokho, abathengisi be-software bentengo bangakusiza ukuthi usethe amasu entengo ahlukene nokho ngesikhathi esisodwa ku-inthanethi afinyelela izinjongo eziningi zebhizinisi kuyilapho unikeza amakhasimende amanani awalindele ngaphandle kwesikhathi sokulibala. 

Icala elilodwa lokusebenzisa i-eCommerce lisebenzisa idatha eqondene ne-inthanethi efana nokubukwa kwamakhasi, ukuguqulwa, ukulahlwa kwenqola nokutholakala kwempahla ukusetha amasu amaningi esaphulelo wezintengo ze-eCommerce. Isibonelo, ukubalwa okuphezulu nokubukwa kwamakhasi ngokuguqulwa okuphansi kungakhombisa ukuthi intengo iphezulu kakhulu. (Kukhona lokho kuqalisa kwentengo!)

Ukusetha amasu esaphulelo ahlakaniphile kulula kakhulu ngale ndlela, evumela umsebenzisi ukuthi adonse kalula futhi ahlaziye amasethi edatha ahlukene, kodwa futhi alungise amakhefu esaphulelo ngokuhamba kwesikhathi. Isibonelo, ukusetha ngokushesha isaphulelo senani esingamaphesenti angu-30 kumayunithi angu-20 lapho idatha ibonisa ukuthi izintengo ziphezulu kakhulu ukuhambisa uhlu lwamagama. Uma ihlanganiswe ngokutholakala okuphezulu API, isiteshi sakho se-eCommerce singabuyekeza amanani amasha noma izaphulelo ngokushesha. 

Ngaphezu kokusetha amasu amaningi esaphulelo, Intengo Yemakethe Yesikhathi Sangempela ye-eCommerce ivumela izinkampani ze-B2B ukuthi:

  • Hlukanisa amanani entengo yamakhasimende akhona kanye nezivakashi ezintsha esigabeni somkhiqizo noma ezingeni le-SKU
  • Setha izaphulelo eziqondene ne-eCommerce ezingenziwa ngezifiso (noma eziqondisiwe) ezigabeni zamakhasimende nakumaqembu womkhiqizo
  • Nikela ngamanani wesivumelwano esiqondene namakhasimende kanye namanani entengo ashukumisayo wamakhefu wobuningi online
  • Hlanganisa ukusebenziseka kwamanani okususelwa ebusheni, ukuqinisekisa ukungaguquguquki kwentengo ye-omnichannel efezekisa izinjongo zemali engenayo nemikhawulo yebhizinisi

Ukusuka ezinqubweni zokusabela, ezinzima kudinga ukucatshangelwa kabusha indlela esebenzayo, eqhutshwa isayensi yedatha ekuletheni Amanani Emakethe Esikhathi Sangempela. Ngokwenza kanjalo, amabhizinisi angahlangabezana kangcono nokulindelwe ngamakhasimende ku-inthanethi. 

Intengo Yemakethe Yesikhathi Sangempela Ye-oda Ithuthukisa Imiphumela Yezimali Nezokusebenza 

Izinzuzo ezifanayo Zentengo Yemakethe Yesikhathi Sangempela ye-eCommerce zinwetshwa kalula kwezinye izinqubo zentengo noku-oda ngaphakathi kwenkampani ye-B2B. Uma izintengo eziguquguqukayo, ezithuthukisiwe zilethwa nge-API esebenza kahle kakhulu, isibhakabhaka siwumkhawulo ngokuphathelene nezinhlobo zezinkinga zempilo yangempela ongazixazulula. 

Umzuzi ophawulekayo wesici sentengo yesikhathi sangempela iklayenti le-Zilliant le-Shaw Industries Group Inc.  

I-Shaw isebenzisa amandla entengo ukuqinisekisa ukuthi ama-oda ayo afana nentengo okuvunyelwene ngayo ngesikhathi sangempela, bese eyidlulisela kubagunyazi abafanele ngokuya ngamazinga okugunyaza esingashintsha kalula. Uma kutholakala noma yikuphi ukungafani kwamanani entengo, i-oda lithunyelwa ngqo endaweni efanele yokuxhumana ukuze ivunyelwe noma ilungiswe ngokushesha. Ukusebenza kwesoftware kunike amandla i-Shaw ukuthi icubungule ngempumelelo izicelo ezingaba ngu-15,000 ngosuku, futhi yenze izinguquko kokuhamba komsebenzi kanye namazinga okuvunywa ngokushesha futhi kalula. Lezi zinhlobo zezinguquko zithathe amasonto noma izinyanga ukuthinta ohlelweni lwethu oludala.

UCarla Clark, uMqondisi Wezimali Ezenzelwa Izimboni zeShaw

Ngaphezu kokuzuzwa kokusebenza kahle kwentengo ye-Real-Time Market kunganika amandla, izinkampani ze-B2B nazo zimele ukukhulisa kakhulu imali kanye nezikhala ngenkathi ziletha isipiliyoni esifanelwe amakhasimende asilindeleyo. 

Intengo Yemakethe Yesikhathi Sangempela ye-eCommerce noma ezinye iziteshi kufanele zitholakale ngokushesha, amanani entengo afanayo angahambelani kuzo zonke iziteshi futhi akhombisa ngokunembile izimo zamanje zezimakethe kanye nobudlelwano bamakhasimende. Kufanele ilethwe khona manjalo, noma ngabe izicelo ezinkulu zezilinganiso, ngaphandle kwesikhathi sokushiya izingxoxo. Ngokwengeziwe, ukuze isisombululo sibe namandla futhi sibe yisikhathi sangempela, kufanele futhi:

  • Khombisa intengo yamanje yemakethe ebaliwe kanye / noma eyenziwe yaqhathaniswa nokufakwayo okuhlukahlukene 
  • Sebenzisa imininingwane eminingi kusuka emithonjeni ehlukahlukene, engenamkhawulo ngokukhaliphile 
  • Letha amanani ahambisana namasu kuzo zonke iziteshi ngesikhathi sangempela
  • Ngokuzenzakalelayo zisebenzisa ukugunyazwa, ukuxoxisana, ukuphikisa
  • Diliva izincomo ezenziwe zaba ngezakho zokuthengisa nokuthengisa phezulu

Ukuze ufunde kabanzi mayelana Intengo Yemakethe Yesikhathi Sangempela eletha amanani entengo afanele, ahlakaniphile futhi ahlobene nemakethe ngesikhashana, funda isimemezelo sikaZilliant:

Intengo Yesikhathi Sangempela ye-E-commerce

UPete Eppele

UPete uletha iminyaka engama-20 yokuhlangenwe nakho kwecebo lomkhiqizo, esiza izinkampani zeFortune 500 ukuthi zihlanganise i-Big Data ukwenza ngcono ukusebenza kwebhizinisi. NjengeSekela likaMongameli oMkhulu weMikhiqizo neSayensi, uPete ubhekele ukuhola OkukhanyayoImizamo ye-R & D futhi ichaza umjikelezo wempilo womkhiqizo nezidingo. Ngaphambi kukaZilliant, uPete wasebenza njengePhini Likamongameli Wezokumaketha Komkhiqizo eYclip. Ngaphambi kwe-Yclip, uPete uphathe izicelo zezimayini ezesabekayo ze-KD1 nezicelo zokuxhasa izinqumo ezisetshenziswa yiWalgreens, iLowe's Home Improvement nePepsi / Frito Lay.

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