Liyini ifayela le-Robots.txt? Konke Okudingayo Ukuze Ubhale, Uhambise, Futhi Ukhase Kabusha Ifayela Lamarobhothi le-SEO

Sibhale isihloko esibanzi ukuthi izinjini zokusesha zithola kanjani, zikhase, futhi zikhombe kanjani amawebhusayithi akho. Isinyathelo esiyisisekelo kuleyo nqubo yi- robots.txt ifayela, isango lenjini yokusesha ukukhasa isayithi lakho. Ukuqonda ukuthi ulakha kanjani ifayela le-robots.txt ngendlela efanele kubalulekile ekuthuthukiseni injini yokusesha (SEO).

Leli thuluzi elilula kodwa elinamandla lisiza abaphathi bewebhu ukuthi balawule ukuthi izinjini zokusesha zixhumana kanjani namawebhusayithi abo. Ukuqonda nokusebenzisa kahle ifayela le-robots.txt kubalulekile ukuze kuqinisekiswe ukukhonjwa okusebenzayo kwewebhusayithi kanye nokubonakala okuphelele emiphumeleni yenjini yokusesha.

Liyini ifayela le-Robots.txt?

Ifayela le-robots.txt yifayela lombhalo elitholakala kumkhombandlela wesizindalwazi wewebhusayithi. Injongo yayo eyinhloko ukuqondisa iziseshi zenjini yokusesha mayelana nokuthi yiziphi izingxenye zesayithi okufanele noma okungafanele zigaqelwe futhi zifakwe kunkomba. Ifayela lisebenzisa i-Robots Exclusion Protocol (Rep), amawebhusayithi ajwayelekile asetshenziswa ukuxhumana nabakhase bewebhu namanye amarobhothi ewebhu.

I-REP ayiyona indinganiso ye-inthanethi esemthethweni kodwa yamukelwa kabanzi futhi isekelwa izinjini zokusesha ezinkulu. Okuseduze nezinga elamukelekayo imibhalo evela ezinjinini ezinkulu zokusesha njenge-Google, i-Bing, ne-Yandex. Ukuze uthole ukwaziswa okwengeziwe, vakashela I-Google Robots.txt Imininingwane Kunconywa.

Kungani i-Robots.txt Ibalulekile ku-SEO?

1. Ukukhasa okulawulwayo: I-Robots.txt ivumela abanikazi bewebhusayithi ukuthi bavimbele izinjini zokusesha ekufinyeleleni izingxenye ezithile zesayithi labo. Lokhu kuwusizo ikakhulukazi ekungabandakanyi okuqukethwe okuyimpinda, izindawo eziyimfihlo, noma izigaba ezinolwazi olubucayi.
2. Ibhajethi Yokukhasa Elungiselelwe: Izinjini zokusesha zabela isabelomali sokucaca sewebhusayithi ngayinye, inombolo yamakhasi i-bot yenjini yokusesha ezokhasa kusayithi. Ngokungavumeli izingxenye ezingabalulekile noma ezingabalulekile kangako, i-robots.txt isiza ukuthuthukisa lesi sabelomali sokucaca, iqinisekisa ukuthi amakhasi abaluleke kakhulu ayacaca futhi akhonjwe.
3. Isikhathi Sokulayisha Iwebhusayithi Esithuthukisiwe: Ngokuvimbela ama-bots ekufinyeleleni izinsiza ezingabalulekile, i-robots.txt inganciphisa umthwalo weseva, okungenzeka ithuthukise isikhathi sokulayisha sesayithi, into ebalulekile ku-SEO.
4. Ukuvimbela Ukukhonjwa Kwamakhasi Angewona Omphakathi: Isiza ukugcina izindawo ezingezona ezomphakathi (njengezindawo zesiteji noma izindawo zokuthuthukiswa) ukuthi zifakwe ohlwini futhi zivele emiphumeleni yosesho.

Amarobhothi.txt Imiyalo Ebalulekile Nokusetshenziswa Kwayo

• Vumela: Lo myalelo usetshenziselwa ukucacisa ukuthi yimaphi amakhasi noma izigaba zesayithi okufanele zifinyelelwe iziseshi. Isibonelo, uma iwebhusayithi inesigaba esifanele se-SEO, umyalo othi 'Vumela' ungaqinisekisa ukuthi iyacaca.

Allow: /public/

• Ungavumeli: Okuphambene nokuthi 'Vumela', lo myalo uyala ama-bot enjini yokusesha ukuthi angakhasi ezingxenyeni ezithile zewebhusayithi. Lokhu kuwusizo kumakhasi angenalo inani le-SEO, njengamakhasi okungena ngemvume noma amafayela ombhalo.

Disallow: /private/

• Amakhadi asendle: Amakhadi asendle asetshenziselwa ukufaniswa kwephethini. Inkanyezi (*) imele noma yiziphi izinhlamvu ezilandelanayo, futhi uphawu lwedola ($) lusho ukuphela kwe-URL. Lezi ziwusizo ekucaciseni inqwaba yama-URL.

Disallow: /*.pdf$

• Amamephu esayithi: Ukufaka indawo yemephu yesayithi ku-robots.txt kusiza izinjini zokusesha zithole futhi zikhase wonke amakhasi abalulekile esayithini. Lokhu kubalulekile ku-SEO njengoba isiza ekukhombeni okusheshayo nokuphelele kwesayithi.

Sitemap: https://martech.zone/sitemap_index.xml

Robots.txt Imiyalo Eyengeziwe kanye Nokusetshenziswa Kwayo

• Umenzeli womsebenzisi: Cacisa ukuthi yisiphi isiseshi umthetho osebenza kuso. 'Umenzeli womsebenzisi: *' usebenzisa umthetho kuzo zonke iziseshi. Isibonelo:

User-agent: Googlebot

• I-Noindex: Nakuba ingeyona ingxenye yephrothokholi evamile ye-robots.txt, ezinye izinjini zokusesha ziyaqonda a I-Noindex i-directive ku-robots.txt njengomyalelo wokuthi ungakhombi i-URL eshiwo.

Noindex: /non-public-page/

• Ukulibaziseka kokucaca: Lo myalo ucela abacacayo ukuthi balinde isikhathi esithile phakathi kokushaya kuseva yakho, okuwusizo kumasayithi anezinkinga zokulayisha iseva.

Crawl-delay: 10

Ungalihlola Kanjani Ifayela Lakho Le-Robots.txt

Yize ingcwatshwe phakathi I-Google Search Console, ikhonsoli yosesho inikeza isihloli sefayela se-robots.txt.

Ungakwazi futhi ukuhambisa kabusha Ifayela lakho Robots.txt ngokuchofoza amachashazi amathathu kwesokudla bese ukhetha Cela Ukukhasa kabusha.

Hlola noma Thumela kabusha Ifayela Lakho Le-Robots.txt

Ingabe Ifayela Le-Robots.txt Lingasetshenziswa Ukulawula I-AI Bots?

Ifayela le-robots.txt lingasetshenziswa ukuchaza ukuthi AI ama-bots, okuhlanganisa abakhase bewebhu namanye ama-bot azenzakalelayo, angakhasa noma asebenzise okuqukethwe kusayithi lakho. Ifayela liqondisa lawa ma-bot, libonisa ukuthi yiziphi izingxenye zewebhusayithi ezivunyelwe noma ezingavunyelwe ukufinyelela kuzo. Ukusebenza kwe-robots.txt elawula ukuziphatha kwe-AI bots kuncike ezintweni ezimbalwa:

1. Ukuhambisana neProtocol: Iningi labaseshi benjini yokusesha abahlonishwayo kanye namanye ama-AI bots amaningi ahlonipha imithetho ebekiwe
   robots.txt. Kodwa-ke, kubalulekile ukuqaphela ukuthi ifayela liyisicelo kakhulu kunomkhawulo ophoqelelayo. Ama-bots angaziba lezi zicelo, ikakhulukazi lezo eziqhutshwa yizinkampani ezinganaki kangako.
2. Ukucaciswa Kwemiyalo: Ungacacisa imiyalelo ehlukene ye-bots ehlukene. Ngokwesibonelo, ungase uvumele i-AI bots ethile ukuthi igaqe isayithi lakho kuyilapho ungavumeli abanye. Lokhu kwenziwa ngokusebenzisa i- User-agent isiqondiso ku robots.txt isibonelo sefayela ngenhla. Ngokwesibonelo, User-agent: Googlebot izocacisa imiyalelo yesiseshi se-Google, kanti User-agent: * ingasebenza kuwo wonke ama-bots.
3. Ukulinganiselwa: Ngenkathi robots.txt ingavimbela ama-bot ekukhaseni okuqukethwe okucacisiwe; ayibafihli okuqukethwe uma sebeyazi I-URL. Ukwengeza, ayinikezi nganoma yiziphi izindlela zokukhawulela ukusetshenziswa kokuqukethwe uma sekucaca. Uma ukuvikelwa kokuqukethwe noma imikhawulo ethile yokusetshenziswa idingeka, ezinye izindlela ezinjengokuvikela iphasiwedi noma izindlela zokulawula ukufinyelela eziyinkimbinkimbi zingadingeka.
4. Izinhlobo zamabhothi: Akuwona wonke ama-AI bots ahlobene nezinjini zokusesha. Ama-bot ahlukahlukene asetshenziselwa izinjongo ezihlukene (isb., ukuhlanganisa idatha, ukuhlaziya, ukukhuhla okuqukethwe). Ifayela le-robots.txt lingasetshenziswa futhi ukuphatha ukufinyelela kwalezi zinhlobo ezahlukene zamabhothi, inqobo nje uma zibambelela ku-REP.

The robots.txt ifayela lingaba ithuluzi elisebenzayo lokusayina okuncamelayo mayelana nokucaca kanye nokusetshenziswa kokuqukethwe kwesayithi ngama-AI bots. Kodwa-ke, amandla ayo anqunyelwe ekunikezeni iziqondiso esikhundleni sokuphoqelela ukulawula ukufinyelela okuqinile, futhi ukusebenza kwayo kuncike ekuthotshelweni kwe-bot ne-Robots Exclusion Protocol.

Ifayela le-robots.txt iyithuluzi elincane kodwa elinamandla ku-SEO arsenal. Kungaba nomthelela omkhulu ekubonakaleni kwewebhusayithi nokusebenza kwenjini yokusesha uma isetshenziswa ngendlela efanele. Ngokulawula ukuthi yiziphi izingxenye zesayithi ezikhasayo nezifakwe kunkomba, abaphathi bewebhu bangaqinisekisa ukuthi okuqukethwe kwabo okubaluleke kakhulu kuyagqanyiswa, bathuthukise imizamo yabo ye-SEO nokusebenza kwewebhusayithi.