Ngabe Izinjini Zokucinga Zikuthola Kanjani, Ukukhasa, Kanye Nokukhomba Okuqukethwe Kwakho?

Angivamisi ukutusa amaklayenti ukuthi akhe awawo ama-e-commerce noma amasistimu okuphatha okuqukethwe ngenxa yezinketho ezingabonakali zokunwebeka ezidingekayo namuhla - ezigxile kakhulu ekusesheni nasekuthuthukiseni umphakathi. Ngabhala isihloko ukukhetha i-CMS, futhi ngisawubonisa izinkampani engisebenza nazo ezilingekayo ukwakha uhlelo lwazo lokuphatha okuqukethwe.

Zisebenza kanjani Izinjini Zokucinga?

Ake siqale ngokuthi izinjini zokusesha zisebenza kanjani. Nakhu ukubuka konke okuhle okuvela kwa-Google.

Kodwa-ke, kunezimo ngokuphelele lapho inkundla yangokwezifiso iyisidingo. Uma lokho kuyisixazululo esifanele, ngisaphusha amakhasimende ami ukuthi akhe izici ezidingekayo ukuze athuthukise amasayithi awo ukuze aseshe kanye nenkundla yezokuxhumana. Izici ezintathu ezibalulekile ziyisidingo.

• robots.txt
• XML Sitemap
• Metadata

Yini Ifayela Le-Robots.txt?

robots.txt ifayela - ifayela le- robots.txt ifayela liyifayela lombhalo ongenalutho kumkhombandlela wesizinda wesayithi futhi litshela izinjini zokusesha ukuthi yini okufanele ziyifake futhi zingayifaki emiphumeleni yosesho. Eminyakeni yakamuva, izinjini zokusesha ziphinde zacela ukuthi ufake indlela eya kumephu yesayithi ye-XML ngaphakathi kwefayela. Nasi isibonelo esami, esivumela wonke ama-bot ukuthi acace kusayithi lami futhi awaqondise kumephu yesayithi yami ye-XML:

User-agent: *
Sitemap: https://martech.zone/sitemap_index.xml

Yini imephu yesayithi yeXML?

XML Sitemap – Njenga i-HTML ingeyokubukwa esipheqululini, i-XML ibhalwa ukuthi igaywe ngokohlelo. An XML i-sitemap iyithebula lalo lonke ikhasi kusayithi lakho nokuthi igcine ukubuyekezwa nini. Amamephu esayithi e-XML nawo angaboshwa ngamaketanga... okungukuthi, imephu yesayithi ye-XML eyodwa ingabhekisa kwenye. Kuhle lokho uma ufuna ukuhlela futhi uhlukanise izingxenye zesayithi lakho ngokunengqondo (Imibuzo Evame Ukubuzwa, amakhasi, imikhiqizo, njll.) kumephu yesayithi yabo.

Amamephu esayithi abalulekile ukuze uvumele izinjini zokusesha zazi ukuthi yikuphi okuqukethwe okudalile nokuthi kwagcina nini ukuhlelwa. Inqubo yenjini yokusesha uma uya kusayithi lakho ayisebenzi ngaphandle kokusebenzisa imephu yesayithi namazwibela.

Ngaphandle kwemephu yesayithi yeXML, ubeka engcupheni ukuthi amakhasi akho angatholwa. Kuthiwani uma unekhasi lokubikezela lomkhiqizo elisha elingaxhunywanga ngaphakathi noma ngaphandle? I-Google iyithola kanjani? Hhayi-ke, kuze kutholakale isixhumanisi kuyo, ngeke utholakale. Ngokujabulisayo, izinjini zokusesha zinika amandla amasistimu okuphatha okuqukethwe kanye nezinkundla ze-e-commerce ukuze zibakhiphele umata obomvu, nakuba!

1. I-Google ithola isixhumanisi sangaphandle noma sangaphakathi esizeni sakho.
2. I-Google ikhomba ikhasi futhi iklelise ngokuya ngokuqukethwe kwalo kanye nokuqukethwe kanye nekhwalithi yesayithi yesixhumanisi esiqondisayo.

Ngemephu yesayithi yeXML, awukushiyi nje ukutholakala noma ukubuyekezwa kokuqukethwe kwakho! Onjiniyela abaningi kakhulu bazama ukuthatha izinqamuleli ezibalimaza nabo. Bashicilela amazwibela acebile afanayo kusayithi yonkana, banikeze ulwazi olungahambisani nemininingwane yekhasi. Bashicilela imephu yesayithi enezinsuku ezifanayo ekhasini ngalinye (noma zonke zibuyekezwa lapho ikhasi elilodwa libuyekezwa), enikeza imigqa ezinjinini zokusesha abadlala ngayo ohlelweni noma abangathembekile. Noma abaziciphisi nhlobo izinjini zokusesha… ukuze injini yokusesha ingaqapheli ukuthi ulwazi olusha lushicilelwe.

Yini iMetadata? Microdata? Amazwibela Acebile?

Amazwibela acebile amakwa ngokucophelela nge-microdata kufihlwe kumbukeli kodwa kubonakale ekhasini ukuze kusetshenziswe izinjini zokusesha noma izingosi zokuxhumana. Lokhu kwaziwa njengemethadatha. I-Google ihambisana ne Schema.org njengezinga elijwayelekile lokufaka izinto ezifana nezithombe, izihloko, izincazelo, kanye nenqwaba yamanye amazwibela afundisayo njengentengo, inani, ulwazi lwendawo, izilinganiso, njll. I-schema izothuthukisa kakhulu ukubonakala kwenjini yakho yosesho kanye nethuba lomsebenzisi azochofoza kukho.

I-Facebook isebenzisa i- I-OpenGraph I-protocol (yebo, azikwazanga ukufana), X ngisho namazwibela okucacisa iphrofayela yakho ye-X. Izinkundla ezengeziwe zisebenzisa le methadatha ukuze zihlole kuqala izixhumanisi ezishumekiwe nolunye ulwazi lapho zishicilela.

Amakhasi wakho wewebhu anencazelo ecashile eqondwa ngabantu lapho befunda amakhasi e-web. Kepha izinjini zokusesha zinokuqonda okulinganiselwe kwalokho okuxoxwa ngakho kulawo makhasi. Ngokwengeza amathegi angeziwe ku-HTML yamakhasi akho ewebhu — amathegi athi, “Hey injini yokusesha, lolu lwazi luchaza le movie ethile, noma indawo, noma umuntu, noma ividiyo” —ungasiza izinjini zokusesha nezinye izinhlelo zokusebenza zikuqonde kangcono okuqukethwe kwakho bese uyikhombisa ngendlela esebenzisekayo, efanelekile. IMicrodata iqoqo lamathegi, elethwe nge-HTML5, ekuvumela ukuthi wenze lokhu.

I-Schema.org, Yini i-MicroData?

Vele, azikho kulezi ezidingekayo… kepha ngizincoma kakhulu. Uma wabelana ngesixhumanisi ku-Facebook, isibonelo, futhi akukho sithombe, isihloko, noma incazelo evelayo… bambalwa abantu abazoba nentshisekelo futhi empeleni bachofoze. Futhi uma amazwibela wakho we-Schema engekho ekhasini ngalinye, impela usengavela kumiphumela yosesho… kepha izimbangi zingakushaya uma zinemininingwane eyengeziwe ekhonjisiwe.

Bhalisa amamephu wakho wesayithi weXML nge-Search Console

Uma uzakhele okwakho okuqukethwe noma inkundla ye-e-commerce, kubalulekile ukuthi ube nesistimu engaphansi ecindezela izinjini zokusesha, eshicilela i-microdata, bese ihlinzeka ngemephu yesayithi ye-XML evumelekile ukuze kutholwe okuqukethwe noma ulwazi lomkhiqizo!

Uma ifayela lakho le-robots.txt, amamephu esayithi e-XML, namazwibela acebile enziwe ngendlela oyifisayo futhi elungiselelwe kulo lonke isayithi lakho, ungakhohlwa ukubhalisela injini yosesho ngayinye. Ukucinga Console (owaziwa nangokuthi omphathi wewebhusayithi ye ithuluzi) lapho ungaqapha khona impilo nokubonakala kwesayithi lakho ezinjinini zokusesha. Ungakwazi ngisho nokucacisa indlela yakho yemephu yesayithi uma ingekho esohlwini futhi ubone ukuthi injini yokusesha iyisebenzisa kanjani, noma ngabe zikhona yini izinkinga ngayo noma cha, kanye nokuthi zilungiswa kanjani.

Khipha ukhaphethi obomvu ezinjinini zokusesha kanye nenkundla yezokuxhumana, futhi uzothola isayithi lakho lisezingeni elingcono, okufakile emakhasini emiphumela yenjini yokusesha kuchofozwe kokuningi, futhi amakhasi akho abelane ngokungeziwe ezinkundleni zokuxhumana. Konke kuyahlanganisa!

Isebenza kanjani iRobots.txt, Amamephu eSayithi, neMetaData

Ukuhlanganisa zonke lezi zinto kufana nokukhipha umata obomvu wesayithi lakho. Nansi inqubo yokucaca ethathwa yi-bot kanye nendlela injini yokusesha ekhomba ngayo okuqukethwe kwakho.

1. Isiza sakho sinefayela le-robots.txt futhi elibhekisa indawo yakho yemephu yesayithi yeXML.
2. I-CMS yakho noma isistimu ye-e-commerce ibuyekeza Imephu Yesayithi ye-XML nganoma yiliphi ikhasi futhi ishicilele idethi noma ihlele imininingwane yedethi.
3. I-CMS yakho noma isistimu ye-e-commerce iphinga izinjini ukuze izitshele ukuthi isayithi lakho libuyekeziwe. Ungazibethela ngokuqondile noma usebenzise i-RPC kanye nesevisi efana ne-Ping-o-matic ukuze uphushele kuzo zonke izinjini zokusesha ezibalulekile.
4. Injini Yokusesha ibuya khona manjalo, ihlonipha ifayela le-Robots.txt, ithola amakhasi amasha noma abuyekeziwe ngemephu yesayithi, bese ikhomba ikhasi.
5. Lapho ukhomba ikhasi lakho, lisebenzisa isihloko, incazelo ye-meta, izici ze-HTML5, izihloko, izithombe, ama-alt tags, nolunye ulwazi ukuze ukhombe kahle ikhasi kusesho olusebenzayo.
6. Lapho ukhomba ikhasi lakho, lisebenzisa isihloko, incazelo ye-meta, kanye namazwibela acebile ukuze kuthuthukiswe ikhasi lemiphumela yenjini yokusesha.
7. Njengoba amanye amasayithi afanele exhuma kokuqukethwe kwakho, okuqukethwe kwakho kuba ngcono.
8. Njengoba okuqukethwe kwakho kwabiwa ezinkundleni zokuxhumana, imininingwane yamazwibela anothile eshiwo ingasiza ukubuka kuqala okuqukethwe kwakho futhi ikuqondise kuphrofayela yakho yomphakathi.